Patrick Tayo Email & Phone Number

In charge of growing the social media programs of Epic Gardening, the world’s leading and most followed brand in gardening Milestones:• Achieved 3.2M follower growth across all social platforms within a year, reaching a total of 13M• Expanded Epic Gardening’s Facebook community to 2M followers• Over 738M combined views across socials and YouTube channels• Implements social media strategies to grow Epic Gardening’s community by generating content, maintaining a content calendar, writing copy, adjusting creative, and scheduling content.• Creates engaging and educational content fit for each social media channel.• Monitors Epic Gardening’s social media channels to build a community of advocates.• Ensures content meets brand guidelines, overall communication style, and brand vision.• Collects and analyzes engagement and growth metrics, and provides regular reports to leadership.• Works in conjunction with the product, customer service, and marketing teams to increase campaign exposure and visibility in the market.

• Responsible for effectively communicating corporate messages of Concentrix Philippines, the largest private employer in the country• Managed company-wide communications for 100K+ employees• Spearheaded campaigns and content creation to align with corporate branding objectives on both internal and external fronts• Created compelling, award-winning content for industry and brand-specific award nominationsWon the following awards:• 19th and 20th Philippine Quill Awards (Special and Experiential Events): You on the Rise 2021 and 2022• 2022 Asia CEO Awards: Wellness Company of the Year• 2023 Asia CEO Awards GRAND WINNER: Top Employer of the YearAlso recognized as the Marketing team's Rockstar for Q4 FY2022

• Supported and implemented integrated digital initiatives by driving Starbucks Rewards member engagement and digital innovations• Developed campaigns by managing the back-end set up of digital platforms such as the Starbucks PH Mobile App and other third-party digital platforms• Executed campaigns by coordinating with internal cross-functional teams, regional counterparts, and external partners including digital third-party agencies and vendors• Handled timely set up of CLM campaigns (Inbox, Push) and assists with the development of eDM materials for various product priorities and campaigns • Prepared customer data to support development of digital & Starbucks Rewards strategies and review program results, including timely completion of regular & regional market and ad hoc reports• Prepared written communication such as partner manuals, creative briefs, and project recommendations• Assisted with the management of the digital and loyalty customer care hotline, ensuring service levels are maintained by managing escalations from the contact center and providing updated customer care spiels of the agents

Digital Communications:• Planned and implemented social media strategies to drive effective online engagement and helped Starbucks Philippines be a socially devoted brand• Developed and executed social media campaigns to achieve brand and business objectives for specific promotions • Ensured timely updates of all online assets for Starbucks Philippines • Managed online brand and product campaigns• Coordinated with agencies in developing digital campaigns • Formulated and implemented digital strategies to drive online traffic to the Starbucks Philippines' websitePublic Relations and Global Responsibility:• Supported and implemented PR strategies to reinforce and elevate the brand • Provided the necessary assistance in implementing and coordinating media events and roundtable discussions• Helped develop and assemble PR kits and ensure timely dispatch to media partners • Coordinated annual media samplings for partner publications • Helped ensure relevant reading materials are provided to all Starbucks stores for our customers • Evaluated appropriate ad materials to be published on partner magazine publications and ensure timely submission of ad material• Supported and implemented activities for Global Responsibility (CSR) related activities such as employee engagement and partnership with relevant NGOs

• Listened & engaged by monitoring social mentions of brands under Nestlé Philippines & Australia• Was in charge of Social Media Quick Response, monitoring Nestlé's online presence and responding to consumer inquiries & complaints• Monitored Digital News and Alerts, informing Nestlé of any alarming post that could get viral and affect brand perception• Assessed Digital Brand Performance by making ad hoc and monthly reports• Carried out content scheduling & uploading for Nestlé PH brands (Facebook, Twitter, Instagram, and YouTube) • Proficient in Nestlé Philippines & Australia Brands’ personality and tone of voice• Recognized for excelling at the basics and showing mastery of the KitKat tone of voice for Nestlé Australia• Also the Fun Club SPOC of the Social Media Services team; in charge of planning & executing events and monthly engagement activities for the ITDS department

• Point person for SMART Bro of the Enterprise Business Group (B2B)• Was in charge of the marketing endeavors for Mobile Broadband, Basic Bundling, and Enterprise Extension of SMART Bro• Oversaw the migration activities of WeRoam and Sun to SMART Bro• Was responsible for the Promotion and Place of Machine to Machine Solutions (M2M) of SMART’s Enterprise Business Group• Helped maintain SMART and PLDT ALPHA’s lead in the M2M and IoT industry by successfully promoting products such as SMART Tracker, PowerForm, and SOS Dispatch.• Duties and responsibilities also included designing incentive programs for Relationship Managers, creating Electronic Direct Marketing materials, and organizing & launching events to promote SMART’s M2M products