Patrick Th. Onken Email and Phone Number
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International executive with over 20 years’ experience in leading global premium brands & businesses (full P&L responsibility). Track record in successful transformation of brands, businesses and organizations. Experienced in post-acquisition integration & culture work as well as in complex turnaround situations & crisis situations. Visionary & creative leader with “can do” mentality who drives new ideas, distinctive innovations & businesses forward, fueled with positive thinking & instinctive entrepreneurial acting and an ability to synthesis even complex issues. Track record to deliver ideas & (E-) business results through consequent growth hacking and to find new ways of building iconic love brands by focusing on consumer experience and value creation. Experienced with Start-up & Family businesses, hence with a developed sense for an entrepreneurial approach with limited resources and a strong natural believe in responsible acting. Emotional intelligent people executive, coach & mentor with a passion to build happy teams- Developing businesses with full P&L responsibility, delivering results above expectations- Passionate Brand Builder with track record in developing global brands - Even more passionate about creating responsible businesses & brands- Driven Growth Hacker - Developing short- & long-term business strategies beyond the area of marketing.- Total customer experience (CX) & excellence in execution- Developing integrated marketing strategies - Digital / E-Commerce / CRM expert - Experienced in brand PR/corporate communication- Ability to develop broad & complex organizations- Decisive & visionary leader with a natural ability to envision, engage & enable others- Highly creative & analytical mind - ability to think out of the box
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Chief Marketing And Innovation Officer - Member Of The Executive Board Of Cremo SaCremo SaSwitzerland -
Chief Marketing & Innovation Officer - Member Of The Executive Board Of Cremo SaCremo Sa Mar 2024 - PresentVillars-Sur-Glâne, Fribourg, Ch
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Non Executive Board MemberGlarnerland Apr 2020 - PresentGlarus, Glarus, ChEiner der schönsten Regionen der Schweiz. Ein wahrer Geheimtipp. -
Founding Investor & Non Executive Board MemberSwiss Alpine Fish Ag Sep 2013 - PresentLostallo, Graubünden , ChMission: "Creating the most sustainable salmon farm in the world"Swiss Lachs has been a global pioneer for sustainable Fish farming. The land based farm installed in Lostalle (Switzerland) has been among the first of its kind and is the only one operating with a fully vertical integrated production from elevation to refined & processed premium Salmon (smoked, sliced etc.). Today, Swiss Lachs is the most sustainable and exclusive Salmon sold in Switzerland. Brand creation and awareness were achieved with minimal investments – through smart cooperation’s and sponsorships. The stronghold of its Brand Positioning has kept new competitor away to date. -
Mandate: Vp Marketing & Communication Food And Non-FoodManor Ag Feb 2023 - Jan 2024Basel, Bs, ChRe-organize the Marketing & Communication combining both Food & Non-Food -
Mandate: Director Brand & StrategyBrave. Conscious Marketing Agency Mar 2021 - Mar 2023 -
Mandate: Chief Brand & Growth HackerTree Gum Jun 2021 - Feb 2023Start-up: how to create a new food product from scratch with limited resources? From defining a new brand essence, developing packaging and first campaigns. -
Global Chief Marketing, Communications, Digital Officer & Head Of Retail Store DevelopmentLäderach (Schweiz) Ag Jun 2019 - Jan 2021Ennenda, Schweiz, ChMission: Prepare the brand and business for accelerated international growth. 5 key achievements fall into this period: - Led the creation of a new inspirational store concept that enhanced a new level of chocolate consumer experience - Led the development of the first stores in North America. Due to the accelerated excellence in driving this expansion, the company was able to generate sales data before Covid lock down, proving that the Store & product concept also works in the USA and hence could finally dare and risk to purchase at bargain price the struggling Godiva chain, and as result, increasing the business by higher double digit numbers. - Lead the construction and concept of the House of Läderach in Bilten, who has become the best selling Shop - with constant record growth year by year. - Prepared the brand and organization for internationalization - Trained the CEO on crisis management and how to communicate (what to say and what not to say). Unfortunately, despite the trust & loyalty I had given to the family even during crisis and the success they enjoyed because of these achievements, they did not return this loyalty. -
Global Chief Marketing, Communications & E-Commerce OfficerLäderach (Schweiz) Ag Mar 2019 - Jun 2019Ennenda, Schweiz, ChMission: "Building a true global business & brand experience"Scope: <0.5 Billion $
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Vp Of Marketing, Communication Sustainability & E-Commerce Channel Leader (Executive Board)Nestlé Nespresso Sa Feb 2013 - Jun 2017Lausanne, Ch -
Vp Marketing & Ecommerce (Member Of Executive Board)Nestlé Nespresso Sa Sep 2013 - 2017Lausanne, ChMission: "Turn around the declining business & delight consumers again"Scope: 0.5-1.0 Billion $In 2012, the Nespresso capsule patent expired. The successful business model to that date i.e. sell a subsidized coffee machine, did not work anymore. New consumer bought the machine and never became Nespresso clients. Existing consumers left to buy other capsules. The Swiss market, as the most important market of Nespresso, needed a turnaround – for which I was hired. 4 Key Strategies led to a successful turnaround: - New go to market approach - A systematic Omni-channel approach to create a coherence and seamless customer experience - Building up CRM, Data Driven Marketing & establishing growth hacking culture & mindset- Re-position Brand with focus on Sustainability (e.g: created the idea to produce Victorinox Knife & Caran d'Ache Pens from recycled Nespresso capsules. As recycling must be emotional for consumers)
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Global Duracell Brand LeadershipProcter & Gamble Mar 2012 - Jun 2013Cincinnati, Ohio, UsMission: "Revamp Duracell Bunny Equity to succeed through digitalization"Scope: 1.0-1.5 Billion $I took global design leadership for the Duracell brand after I had led the business turn around in Europe. the $1.5 Billion brand was prepared to get sold and hence I was asked to prepare it for the next decade. A key element for the global brand was its Equity. I initiated and led the Digitalization of the brand and its equity elements, to allow a more efficient digital / Social Media communication, positioning Duracell ahead of competition across the globe. In 2014, Duracell was successfully sold to Berkshire Hathaway fro $4.7 Billion. -
Global Toolbox Leader (Additional Assignment On Top Of Business Lead)Procter & Gamble Feb 2008 - Jun 2013Cincinnati, Ohio, UsMission: "Change the way P&G operates between global design & local markets to drive initiative successIn 2008 I was asked to join a P&G work group with McKinsey as a key business contributor to define how HQ and markets can work better together. Out of this, it became evident that the issues lies in the different expectations on Product Toolbox handovers & content. I proposed to lead a work that defines a better and more seamless transition form HQ to markets for Wester Europe. When I presented the first results to P&G CEO A.G Lafley, I was asked to immediately develop a global roll out. This Toolbox process has been one off the biggest business transformation in P&G's operations and led to significant multi million savings, increased speed to market and double digit increased success rates of new launches.
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Marketing Duracell Delivery For Global Bunny Regions [Business Leadership Role]Procter & Gamble Oct 2010 - Mar 2012Cincinnati, Ohio, UsMission:"Make Duracell fit for growth again in key markets" I led the European business with full P&L ressponsibility ($ 0.5-1.0 Billion). In a context of continued share erosion (lack of product differentiation) and missing innovation, I had to define a new growth strategy solemnly based on Brand perception. Taking the role as "change agent", I was able to bring the region back to growth by creating a new standard in toolbox deployment and establishing groups of excellence across countries. I was able to successfully bring Duracell back to Germany, after previous several failed attempts, by revamping the historical Bunny image - adding double digit growth to the European business.
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Manager For Emea (Europe, Middle East & Africa) & General Export For P&G Salon Professional BrandsProcter & Gamble Jun 2008 - Sep 2010Cincinnati, Ohio, UsMission: "Drive integration and restructuring of the Wella Lifestyle brands & relaunch Brand across EMEA successfully"The Wella Lifestyle brands were part of the Wella acquisition and widely distributed in the EMEA region with a strong hold in Germany and Russia. The brands had a blurred equity positioning and were competing in several markets in different go-to-markets set up against each other (direct business vs distributor business). On top of the business challenges, I was confronted with a different P&G company culture. Together with my lead team, we set up clear strategy and road map to master the various challenges. Within two years, the brand landscape were cleaned up, the go-to-market redefined and key brands were fueled with support and set for growth again. Parallel to this, a cultural integration was successfully going forward.
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Marketing Manager Pringles Brand We & Global DesignProcter & Gamble Sep 2005 - May 2008Cincinnati, Ohio, Us"Drive Pringles to growth again through brand restage & innovations"Pringles($1.3 billion brand) was in decline and a turn around candidate with low margins, low equity scores. Lack of brand building elements and innovations in recent years and a trend to healthier snacks, accelerated the negative growth. By re-focusing on the social elements of the snacking experience and by driving a new portfolio of global healthier snacks in a can variants, the needle was set to growth again. Simultaneously, we refocused on creating consumer centric (snacking occasions) integrated experiences. The innovation was globally awarded and led to a growth in key markets.
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Group Product Marketing ManagerLindt & Sprungli May 2002 - Aug 2005Kilchberg, Zürich, Ch"Fill the innovation pipeline & create growth & expansion strategies"At the time, growth stagnated, lacking innovation and growth impulse. Heading the most profitable important Lindt unit (home market) with a central role to fill the global innovation pipeline, it was essential to turn around the business. Setting up a new stream of innovations that work nationally as well as internationally, which were key to accelerate global growth again. -
Managing Director France & GermanyNetarget Jun 2000 - Apr 2001Mission: "Internet Start up, creation and development of the B2C brands bananalotto.fr/.de"- Start up of the year 2001 in France (selected by the Management Magazine). -
Interactive Marketing Brand Manager EuropeProcter & Gamble Nov 1999 - Jun 2000Cincinnati, Ohio, UsMission: "Innovate & lead the digital transformation of Procter & Gamble across Europe"I was recruited to join this small maverick globally acting group, who was set up to lead the digital transformation of P&G brands across Europe. I was responsible to create and lead the first digital brand platform for P&G in collaboration with key players from the Silicon Valley. Key challenges in this was, that Digitalization was an unknown concept for most Brand Leaders and hence resistance to accept transformation was high. By creating business cases and early successes (creating the most successful teen platform in the UK) it was possible to initiate this transformation at a very early stage, making P&G a global spear head in digital.
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Regional Brand ManagerProcter & Gamble Sep 1996 - Nov 1999Cincinnati, Ohio, UsMission: "lead & strengthen the #1 haircare Brand in Austria & Switzerland - Pantene Pro-V"As the responsible person for the most important Beauty Care brand of P&G, it was elementary to define new growth possibilities and get accepted as the category leader in the industry. I developed with the multifunctional team new a go to market, focusing on innovations and new marketing strategies (revamping the importance of Pro-V & endorsement from the Swiss Vitamin institute) and with this leading the direction for the global HQ. As result, Pantene Pro-V grew to record shares in Austria and Switzerland - with unprecedented global levels.
Patrick Th. Onken Skills
Patrick Th. Onken Education Details
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University Of CambridgeStrategic Thinking For The Cxo -
University Of St.GallenFinance & Accounting
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The London School Of Economics And Political Science (Lse)International Business
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Escp Business SchoolAnd Tax Law
Frequently Asked Questions about Patrick Th. Onken
What company does Patrick Th. Onken work for?
Patrick Th. Onken works for Cremo Sa
What is Patrick Th. Onken's role at the current company?
Patrick Th. Onken's current role is Chief Marketing and Innovation Officer - Member of the Executive Board of Cremo SA.
What is Patrick Th. Onken's email address?
Patrick Th. Onken's email address is pa****@****sso.com
What is Patrick Th. Onken's direct phone number?
Patrick Th. Onken's direct phone number is +412179*****
What schools did Patrick Th. Onken attend?
Patrick Th. Onken attended University Of Cambridge, University Of St.gallen, The London School Of Economics And Political Science (Lse), Escp Business School.
What skills is Patrick Th. Onken known for?
Patrick Th. Onken has skills like Marketing Strategy, Shopper Marketing, Fmcg, Product Development, Go To Market Strategy, Business Turnaround, Distributor Relations, Character Design, Advertising, Digital Marketing, Social Media Marketing, Brand Development.
Who are Patrick Th. Onken's colleagues?
Patrick Th. Onken's colleagues are Pascal Vez, Noth Pierre-Alain, Simon Yerly, Annina Jeremias, Binali Calpucu, Thibault Delannoy, Rita Neves.
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