Director Of Marketing
Greater Los Angeles Area
As the Director of Marketing at MASHstudios from 2014 to 2019, this role centered on leading brand growth strategy for a custom workspace furniture manufacturer specializing in branded interiors, furniture, and materials. Working on projects for clients like Nike, Chanel, Goop, and OXO, MASHstudios positioned itself as a destination for highly customized furniture designed to meet strategic needs. Collaborating closely with industry-leading architecture firms and interior designers, developed comprehensive resources, catalogs, and digital platforms to effectively communicate the company’s offerings.Managed e-commerce platforms, photo shoots, and product development to ensure a seamless presentation across all channels. Led marketing teams and cross-functional groups while partnering with executive teams to drive the strategic direction of the business and the industry. Established and nurtured relationships with architecture firms, designers, and brands, tailoring the brand's messaging for various platforms, including contract, residential, and trade markets. Oversaw the studio’s production arm, collaborating with renowned clients such as Google, X, Apple, and Adidas to deliver exceptional branded environments. With expertise in market analysis, campaign management, and performance metrics, consistently delivered impactful marketing initiatives that enhanced brand visibility and engagement.