My freelance studio CitrusMelon is an interdisciplinary creative studio dedicated to delivering innovative and comprehensive design consulting for brand launches, transitions, and ongoing strategic creative support. Specializing in branding, creative strategy, marketing, and interior design, CitrusMelon helps businesses navigate the fast-paced world of media, content, and storytelling. The studio’s expertise seamlessly blends these disciplines to create tailored strategies that ensure brands resonate and thrive in a competitive landscape.

As the Director of Marketing and Communications at Friant Workspace from 2019 to 2022, this role involved spearheading marketing and sales initiatives for a leading global furniture manufacturer. Focused on driving strategic growth through digital transformation and product diversification, successfully launched the first showrooms across five states, enhancing engagement with the architectural and design communities. Collaborated with the executive team to redefine brand identity and market positioning, utilizing visual storytelling to elevate the brand and ensure it stood out in a competitive landscape. Managed cohesive marketing efforts encompassing digital marketing, advertising, and content creation while developing expertise in materials and manufacturing. Led cross-functional teams to expand product lines and boost brand visibility through high-impact campaigns.

As the Director of Marketing at MASHstudios from 2014 to 2019, this role centered on leading brand growth strategy for a custom workspace furniture manufacturer specializing in branded interiors, furniture, and materials. Working on projects for clients like Nike, Chanel, Goop, and OXO, MASHstudios positioned itself as a destination for highly customized furniture designed to meet strategic needs. Collaborating closely with industry-leading architecture firms and interior designers, developed comprehensive resources, catalogs, and digital platforms to effectively communicate the company’s offerings.Managed e-commerce platforms, photo shoots, and product development to ensure a seamless presentation across all channels. Led marketing teams and cross-functional groups while partnering with executive teams to drive the strategic direction of the business and the industry. Established and nurtured relationships with architecture firms, designers, and brands, tailoring the brand's messaging for various platforms, including contract, residential, and trade markets. Oversaw the studio’s production arm, collaborating with renowned clients such as Google, X, Apple, and Adidas to deliver exceptional branded environments. With expertise in market analysis, campaign management, and performance metrics, consistently delivered impactful marketing initiatives that enhanced brand visibility and engagement.

s Creative Director at TMV Group from 2007 to 2014, initially started as an Art Director and progressively became involved in strategic business growth, client retention, and business development. Led the development of innovative advertising and marketing strategies across diverse sectors, including healthcare, fitness, fashion, and lifestyle. Crafted and executed compelling brand identities and strategic narratives that enhanced brand engagement and value. Orchestrated multi-channel marketing campaigns across television, radio, digital media, outdoor advertising, events, and social media to drive targeted growth and audience engagement. Provided expert art direction and spearheaded digital transformation initiatives in the healthcare sector, significantly improving user experience and communication. Led social media teams and event activations, developing integrated marketing strategies that aligned with client objectives and market trends.