Dr Patrick Wall is Professor of Public Health in University College Dublin, https://www.ucd.ie/phpss/ and a member of the UCD Institute for Food and Health(http://www.ucd.ie/foodandhealth/). His research areas include food safety, nutrition and managing lifestyle related disease through behavioral change. He was the Principal Investigator on Foodrisc, a pan EU project looking at optimum strategies for risk and benefit communication, using both conventional and new media http://www.foodrisc.org.He is a Director of University College Dublin’s Masters in Public Health and a Director of the UCD Masters in Food Safety and Risk Assessment. He is also a Director of the Joint Masters in Public Health being undertaken in UCD’s Branch Campus in Malaysia, http://www.pmc.edu.my where is also involved in their “One Health” Program. He runs the UCD postgraduate module on Risk Perception and Behavioral Change and currently he has one PhD student and one post doc working on projects in the areas of consumer engagement and behavior change As a medical doctor he is a specialist in Communicable Diseases and he was the head of the Foodborne Diseases Division of the UK CDC, 1995-1997, now called Public Health England https://www.gov.uk/government/organisations/public-health-england/about. He was the first Chief Executive of the Food Safety Authority of Ireland (FSAI), 1998-2002, and contributed to the setting up of this science based consumer protection agency (http://www.fsai.ie) created in response to the BSE crisis.He was a founder member of management board, and the second Chairperson, of the European Food Safety Authority (EFSA) http://www.efsa.europa.eu, based in Parma in Italy. The FSAI is involved in enforcement and risk management, in addition to risk assessment and risk communication and the EFSA in risk assessment and risk communication. Both organisations strive to be open and transparent with the public.