Marketing Specialist / It Manager (Owner)
Direct Marketing Strategies, Llc
New Port Richey, Florida, United States
Led direct marketing campaigns targeting seniors for financial advisors, resulting in a 27% increase in leads, and a 64% increase in seminar attendance.Designed and executed targeted mail campaigns, managing all aspects from concept to print production.Ensured data accuracy and integrity through meticulous data cleansing processes.Developed comprehensive performance dashboards to track and analyze key metrics, including lead generation, seminar attendance, sales… Show more Led direct marketing campaigns targeting seniors for financial advisors, resulting in a 27% increase in leads, and a 64% increase in seminar attendance.Designed and executed targeted mail campaigns, managing all aspects from concept to print production.Ensured data accuracy and integrity through meticulous data cleansing processes.Developed comprehensive performance dashboards to track and analyze key metrics, including lead generation, seminar attendance, sales conversions, and cost-per-lead. This allowed for data-driven decision-making and optimization of marketing strategies.Managed client relationships, ensuring alignment with marketing objectives and exceeding expectations. Show less