Patrick Wu Email & Phone Number

Hong Kong

- Lead the annual Budgeting process for the Company.- Manage the month end, quarter end and year end reporting process including preparing- monthly financial reports, forecasting and planning.- Monitor spending by handling cost analysis and variance analysis- Provide indepth analysis on current and past trends in all revenue and cost streams to support the Senior Management Team and Department Heads.- Work directly with Sales Heads to achieve their target.- Mentor a junior Business Analyst.- Rebuilt the Company database in order to evolve with the changing business model.- Implemented a business analysis tool to collect different sources of information and report data

- Lead client audit engagements from the planning stage to finalization stage in a cost effective manner.- Maintained a strong client focus, and developed/maintained productive working relationships with client personnel.- Made recommendations regarding improving operations and financial position of company.

Achievements :o Initialized and implemented an OLAP system for the Asia Finance team to enable themto work on multidimensional view of Company data.o Revamped commission plan in Y2010 to help drive sales’ behavior to be more alignedin the business’ direction.- Prepared weekly / monthly forward booking report for management.- Prepared monthly financial reports including variance analysis on sales and overhead costs- Prepared budget and forecast by using Hyperion Planning and Excel.- Reviewed KPI’s and performance of the Sales Director to improve future performance.- Reviewed and setup a pricing model to determine the optimum price to charge customers to maximize profits.- Worked closely with various business units on ad hoc assignments in improving the overallfinancial efficiency for the organization.

Achievements :o Created various models and analytical tools to facilitate variance analysis using advanced function of excel.o Successfully managed the weekly and monthly performance reporting for Direct and Indirect Sales Channels with 12 regions and product drilldownso Worked with staff across the organisation to analyse and formulate successful solutions to a range of business problems, particularly in the area of conferencing business.- Prepared management and financial accounting reports.- Prepared circulation budget.- Consolidated circulation analysis report for APAC region.- Forecast and track marketing and sales trends, analyzing collected data to reduce the return percentage.- Performed Circulation yield analysis and Printing and distribution cost analysis.