Over 16 years of marketing research experience, 7 years on the client side and 9 years on the agency side. I am experienced in both quantitative and qualitative research methods, especially relating to advertising effectiveness and media optimization.Before joining Millward Brown, worked at The Walt Disney Company (Shanghai) Limited for over 7 years as Greater China TV research head – leading all consumer research projects and providing strategic inputs to Disney’s TV business in China/Hong Kong/Taiwan . Prior to Disney, worked at research agencies CTR and Sinomonitor providing brand-building insights to a variety of clients. Holding a Masters of Business Administration from Renmin University of China.