Oversees the 360-degree support on Watsons Global Own Brands and Exclusives for Health and Beauty which includes key focus brands such as Watsons Brand, Watsons Generics, Collagen by Watsons, Naturals by Watsons, Dermaction Plus by Watsons, Target Pro by Watsons, Private Label Brands, Watsons Exclusives and spearheads the different category building support for total Watsons Health

Handles the category building programs for total Watsons Health and Beauty as well as all marketing communiations efforts for all Watsons Brand (health and beauty) *Watsons Brand, Collagen by Watsons, Naturals by Watsons, Dermaction Plus by Watsons, Private Label (hair treats, body treats and glamworks), Watsons Generics and Nutrabliss by Watsons*Marketing lead for all sustainability programs of Watsons Philippines which includes all the 4 pillars of sustainability: People, Planet, Customer and Products

Provides local store marketing support for over 1000+ stores and ensures seamless integration of total customer experience across different store formats nationwide