Patrick Alo Email & Phone Number

Santa Barbara, Ca, Us

London, London, Gb

Currently CMO at Audio Network, a disruptive, tech-enabled global music company, bringing the work of world-class artists & composers to Film, TV, Advertising, Enterprise and Digital Media.

Toronto, Ontario, Ca

eOne is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The eOne Music Group includes Dualtone and Last Gang music companies, live entertainment leaders Round Room Live, and Audio Network.

Los Angeles, Ca, Us

CMO at entrepreneurial augmented reality pioneer DAQRI, driving advanced global marketing for a business that was literally re-defining what is humanly possible. • Global Strategic Direction: Developed core narrative of “Augmented Reality Everywhere,” with thought-leadership, monthly tech focus and a content strategy.• Brand Management: Led the rebrand architecture for product extensions, brand strategy for sector growth, and purpose development as a business filter to unlock human potential.• Organisation Design & Team Building: Built a team of 35, including internal & external Communications, Customer Experience and Experiential Marketing.• B2B Marketing & Business Development: Created Product Marketing function and led research to gain insight into customer needs and develop meaningful creative to support sales and new product launches.• Digital & Content Marketing: Launched new website and intranet. Rolled out comprehensive owned media strategy increasing content creation by 90%. Drove earned media impressions to nearly 300,000,000 in 3 months.

London, Gb

Responsible for protecting and growing the brand across all Virgin Companies in the established markets of the UK and Europe, and growth markets of The Americas.* Branding & Marketing: Coverage of 20+ Virgin Companies, including 6 with individual revenues over $1B.* Consumer Centric Branding: Focused on building a consumer-first brand foundation in the US, with new businesses entering the market (Virgin Galactic, Virgin Hotels, Virgin Cruises).* Brand Consolidation: Reinforced and enabled continued growth in the UK and Europe for establishedbusinesses (Virgin Atlantic, Virgin Money, Virgin Media).* Business Collaboration: Fostered cross-company collaboration, knowing that a consumer relationship with multiple companies has the ability to reduce churn across the group.* Digital Excellence: Led the Group Digital/Social Content team to 25M new visits to Virgin.com in 2014, with 2,500 published articles, a +95% increase in visits to branded content, and substantial growth across social.

Redwood City, Ca, Us

Reporting to the US-based EVP of Electronics Arts Digital, I have responsibility for creating the framework for international partnership across all digital marketing areas of Electronics Arts. In support of stakeholders in all EA markets, I provide the strategic direction and guidance around all existing, and to-be-developed, marketing capabilities. This is a key role, as EA is transitioning from a retail packaged goods company to a digital services provider. Over the past 14 months, I have integrated all digital initiatives across Europe and Asia Pacific, while identifying barriers and opportunities within key emerging digital markets. Key Responsibilities:* Direct leadership of 35 digital marketing professionals, with 6 local/remote direct reports, covering all points of consumer acquisition and engagement, from performance based marketing, social engagement and web publishing, to consumer analytics, data implementation and media spend modelling.* Virtual leadership of country marketing teams, covering local marketing efforts and guidance with go-to-market planning.* Local direction of creative and tactical agencies in support of international digital priorities and greater alignment with global publishing teams in the US.Achievements:* Provided a dedicated voice for EA’s European and Asia business, aligned with regional teams, coordinated with product priorities, and representing the capabilities of EA Digital across all territories.* Led the international team responsible for key internal/external communication beats and meetings throughout the year, with a focus on efficiency and alignment around our digital initiatives. * Drove development of asset management systems, key reporting tools, and tracking capabilities (Digital Asset Management, Global Marketing Dashboard, Marketing Portal, Campaign Tracker).* Active in the quarterly EA Swiss Sarl Board meetings.

Redwood City, Ca, Us

Reporting to the European-based SVP of Sales & Marketing, I was responsible for the development and delivery of all consumer-facing marketing strategies and related assets to execute marketing campaigns across Europe and Asia. My focus on partnership and alignment brought greater consistency to our country marketing plans, greater efficiency to our spending ($170M across Europe), and greater results to our bottom line, with year-on-year revenue gains of 12% and above.Key Responsibilities* Direct leadership of approximately 40 consumer marketing professionals, based in the US and Europe.* Indirect leadership of virtual European/Asia marketing organization (22 key countries) through weekly issue-based team calls, and quarterly marketing alignment meetings* Daily interface for product marketing teams, with development contacts around the world, for product briefings and up-to-date communications impacting product delivery, performance and revenue.Achievements:* Drove the briefing and creation of all retail packaged goods advertising & media campaigns, in support of key titles (FIFA,Battlefield, Need for Speed, etc.)* Led the work stream for all consumer research, European product research, and market data consolidation.* Executed on-time delivery of all packaging, retail key art, and online digital assets for Europe and Asia, including localization of language and adaptation for cultural and legal requirements.* Managed the team at the cutting edge of website publishing, social engagement (Facebook, Twitter) and community forums, operating in multiple languages.* Operated the Consumer Relationship Marketing (CRM) team responsible for the cadence of email marketing communication to our consumers, and the click-through optimization of that interaction. * Audited our European media agencies and over $100M in annual spend, resulting in consolidation and optimization of over 10% in the first year.

Redwood City, Ca, Us

Key Responsibilities and Achievements:• Directed the operation and development for five core disciplines within the European marketing and sales organization: Advertising, Online/Consumer Relationship Marketing, Promotions/Corporate Alliances (working with Nike, Coke, Nestlé, etc.), Consumer Insight/Research, and Creative Services. • Responsible for the direct allocation of $25M in annual marketing spend. • Developed long-term working and reporting partnerships within 22 European countries, 7 Asian countries, and the US Headquarters. Acted as international brand ambassador and group lead for the re-branding of the company.• Successfully executed the transition of key marketing functions to Geneva, while ensuring the ongoing delivery of assets into our country stakeholders, and the continuity of a “one team” working morale. • Key liaison to the developing Asia-Pacific region, with direct responsibility for their growth and integration within the EA international organization.

Burbank, Ca, Us

Key Responsibilities and Achievements:• Responsible for overall business development, budget, and implementation of the regional marketing plan for The Walt Disney Company in Asia Pacific. • Directed the operational side of The Walt Disney Special Events Group, managing all entertainment projects, community outreach and volunteerism for the region. • Managed partnerships with all lines of Disney business, including: Online, Wireless/Digital, Video, Film, Publishing, Theme Parks, and Consumer Products, as part of a focused effort to increase internal coordination and external brand awareness.

Burbank, Ca, Us

Operated as a key corporate liaison for all CEO initiatives and priorities, with an emphasis on Board relations, special events, and internal marketing support.* Coordinated the marketing communications and event logistics for all company-wide special projects and cross-promotions.* Worked closely with all Disney lines of business on franchise development and product positioning. Key projects included: Disney Cruise Line launch, Disney’s Animal Kingdom Grand Opening, Disneyland Paris 5th Anniversary, the acquisition of ABC-TV, Disney’s “Lion King,” “AIDA,” and “Beauty & the Beast” theatrical productions in New York, Los Angeles, Chicago,and London

Burbank, Ca, Us

Lead publicist for all press event planning. From concept development and creation of press materials, to coordination of publicity campaigns and managing of both domestic and international press contacts.* Supervised the release of all publicity communications and satellite video feeds.* Provided art direction for feature stories in national magazines.* Key media launches included: Fantasmic!, Mickey’s Toontown, The Lion King Celebration, Indiana Jones Adventure, and Disneyland’s 40th Anniversary

Ba, Mass Communications & Public Relations

Aa & As, Business Administration