Patrick Derrickson Email & Phone Number

United States

Wilmington, De

Acquisition Marketing

- Execution Project Leader for Bank of America’s Direct New Account Marketing Strategy designed to offer the right product, to the right customer, at the right price. - Used competitor and internal analysis to create suite of products designed to increase activation, usage, and profitability.- Actively managed Bank of America’s Brand and Affinity Outbound Telemarketing and Inbound Cross Sell Channels, with a budget of $22 Million.- Exceeded annual new account goal by 9%, while coming under budget by 10%, or $2.2 Million, in a very challenging credit environment.- Realized a 20% increase in performance at main call center by removing underperforming lead segments and call centers. - Forecasted yearly account goals on a monthly basis by analyzing daily and monthly performance, finding new opportunities within current plan, and meeting with Account Executives to expand lead universe.- Created and implemented training guides used nationally to increase associate performance, sales, and conversion rates, while maintaining a high degree of quality in the Inward Cross Sell Channels.

Product Marketing

Master Of Business Administration - Mba, 3.93

Bs, Business Management, Marketing Concentration, Minor In Finance