Hundreds of thriving member-based organizations rely on our Billhighway and Greekbill Chapter Management solutions and transaction-services as well as the Impexium AMS software platform to further their vital missions. Our vision is to provide powerful solutions that help our clients improve the world.

Impexium’s 100% web-based association management solutions (AMS) supports the full range of association business, administrative and membership activities. We combined enterprise-level functionality with the benefits of a true software-as-a-service (SaaS) model to deliver a mobile-first, responsive, analytics driven platform to trade associations, professional societies and non-profits of all sizes. Responsibilities Include:Develop and manage in/outbound marketing programs according to quarterly revenue targets and budget guidelines. Oversee a small team responsible for top of funnel demand creation and lead nurturing, including program development and execution on the Pardot marketing automation platform. Create acquisition and acceleration strategies and content-strategy plans within the context of established lead management processes (scoring, routing, SLAs and reporting metrics). Focused on increasing market awareness for Impexium’s membership management platform through the execution of integrated marketing programs, media and influencer strategies, content marketing and strategic positioning. Implemented closed-loop reporting with Salesforce/Act-On and developed a weekly cadence for forecasting demand and the health of the pipeline. Developed a new corporate website and launched blog, resulting in higher site conversion and lower bounce rates. Significantly reduced cost-per-acquisition of new customers through effective content marketing techniques.As a senior executive with the company, actively participate in and lead numerous sales opportunities. Support initial on-boarding and long-term success of clients as an executive sponsor to strategic accounts.

Blue Sky Broadcast is a leading provider of full service virtual meeting and web based learning solutions. Our proprietary cloud-based Learning Management System delivers "spoken word knowledge" and eLearning initiatives to the association/non-profit as well as the scientific, technical and life science communities.

As a member of Avectra’s executive management team reporting to the CEO, Patrick lead a talented team of internal and external resources responsible for all marketing strategy and programs including lead generation and qualification, branding and positioning, social media, product launches, public relations as well as the overall planning and execution for all corporate events including the Avectra Users and Developers Conference (AUDC). •Built and deployed highlight effective pipeline creation and maturation programs that exceeded both marketing and corporate business objectives for three straight years. Successfully generated compelling narrative about company, product and services to further support corporate growth and visibility.•Streamlined marketing operations by deploying Marketo, creating a data-driven culture to drive and accelerate pipeline and re-aligning business development team (BDRs) to focus on the most engaged prospects allowing department to exceed MQLs generation and SQL conversion objectives.•Drove increased market awareness in the category with “Avectra Speaks” initiative with goals to secure speaking and editorial opportunities for Avectra staff and/or customers. The result was over twenty six secured speaking opportunities and twenty four editorial mentions/published articles in the first thirty months months of the program. •Launched highly successful customer-focused programs such as Avectra2020 and SWAT Days (Success With Avectra Technology) to address customer satisfaction, usage and retention objectives as well as generate new upsell opportunities for licenses and professional services (Our Wall-to-Wall strategy).

Hired, trained and managed team of 5-10 Account Executives and Sales Engineers during explosive growth period for the company and product. Averaged almost one new customer a day for three years and increased the average number of licenses per deal on an annual basis. Participated in contract negotiations, product demonstrations, and internal product roadmap meetings as well as completed RFP responses. Accomplishments:*Increased customer base 164% from 2008 to 2010*Increased average $ACV by 23% from 2008 to 2009 and 19% from 2009 to 2010.*Drove 10% increase in total license sold (’08 to ’08 and ’09 to ’10).*Achieved 58% increase in “upsell” revenue from 2009 to 2010.*Doubled “professional services” revenue from 2009 to 2010*Built and managed customer reference program.*Participated in and reinforced Sandler Sales Training best practices.*Re-focused product offerings and go-to market strategy to become more effective in the sales effort.

Patrick joined Avectra to launch netFORUM OnDemand, the first multi-tenant association management solution (AMS). In this role, he was responsible for developing OnDemand’s messaging and driving the go-to-market strategy. He also shaped the product’s initial sales and on-boarding policies which included the hiring, training and management of the product’s initial sales, implementation and customer support teams. OnDemand’s launch resulted in record customer growth for Avectra, adding almost one new customer a day during one three year period.Regularly participated in customer and prospect product demonstrations to reinforce OnDemand's value proposition and secure customer. Additional responsibilities included competitive analysis, training new staff, product pricing and promotions, advertising and the development of sales materials.