Expanded remit to include both the global events strategy, and oversight of Condé Nast’s industry & consulting offerings, including Vogue Business & WIRED Consulting.

Pioneered the first global events function for Condé Nast, leading the events strategy across all titles worldwide — harnessing the power of culture as social accelerant. Scope includes total P&L ownership, event ideation, cross-platform strategy and execution.

Directed the global events division in the creative ideation, commercial strategy, execution and P&L of editorial thought leadership experiences; telling remarkable stories through the lens of business.

Lead on event innovation and client content strategies in the live space. Tasked with crafting the growth and marketing strategy for AtlanticLIVE’s international expansion, the creation of new formats and building a path to success across the team.

Served as an organizational leader to drive overall revenue, build out our stable of event & development talent and identify brand-burnishing partnerships. Highlights: Lead our Convention programming and underwriter strategy, successfully facilitating large-scale takeovers in Cleveland and Philadelphia. Created partnerships with brands like Refinery29 to add new audiences and dimensionality to our programming.

Applied a decade of experience in the lifestyle and entertainment space to dramatically build out AtlanticLIVE’s underwriter base, and worked to raise brand awareness outside of our DC headquarters.Highlights: Broke the most new business, with additions that spanned consulting, pharma, entertainment and media categories. Created new revenue streams through the addition of editorially driven screenings and digital/virtual events.

Leveraged extensive communications, marketing and production background to direct event teams to think non-traditionally to bring POLITICO's distinct programming to life. Highlights: Utilized content creation/production experience to successfully take POLITICO's marquee series, Women Rule, outside of the Beltway for the first time, bringing the programming to New York and San Francisco.

Served as the lead on all new business inquiries, ideating comprehensive nontraditional/digital communication messaging & experiential activations, pricing of all proposal components / RFP responses, and presentation to decision makers. Upon program approval, directed a diverse team of 10 account executives and project managers, 5+ regional managers, and various production vendors. Mentored junior staff to shape creative concepts and design strategic plans for effective implementation. Successfully developed client relations and consistently secured new business opportunities.

Managed the conceptualization, production and execution of strategic nontraditional marketing initiatives for lifestyle and entertainment brands. Oversaw national implementation of street-level promotions, large-scale stunts & event marketing and national tours. Extensive writing responsibilities included development of written marketing collateral including: talking points, press releases, and copy for print, video and online media. Collaborated with account teams to design effective launch plans, branding and messaging. Utilized creative background to produce guerrilla marketing efforts recognized in major national consumer and trade press. Spearheaded company’s social networking initiatives and provide guidance to clients as to cost-effective ways to implement social media to their benefit.

Was responsible for creating cohesive, cost-effective marketing and messaging campaigns for entertainment and lifestyle brands. Worked with clients to organize countless street-level initiatives to promote everything from beauty products to Broadway shows. Headed up marketing efforts necessary for the rebranding of a major film trade publication. Duties included creation of press releases, basic web design, redesign and re-writes of all marketing materials, in addition to design and execution of several trade show installations. Managed daily budget & logistical considerations for numerous brand marketing events.

Co-authored book on nontraditional marketing under the banner of the extremely popular “for Dummies” series. Worked with co-author and assigned editors to produce an entertaining educational book about guerrilla marketing. Met aggressive chapter deadlines for publication. Provided source material and samples of all illustrations and visual aids contained in the book. Coordinated with the publisher to produce clever, low-cost methods of generating excitement about the book release. Conducted press interviews with trade publications, blogs and podcasts. Participated in book signings and facilitated partnerships with likeminded brands whenever possible.

Worked as an actor / singer / dancer across the country on national tours, off-Broadway, and regional theatrical productions. Experience conducting press interviews to promote various shows via local news outlets and promotional appearances. Developed creative communication skills in a collaborative, fast-paced environment.

Acted as the spokesperson and coordinator for Operation Graduation, a 13-city tour co-produced by the Army and the Ad Council to encourage students to finish high school. Coordinated the transport of the exhibit from market to market. Trained and supervised staff of (50) to ensure competent delivery of talking points, distribution of collateral and engagement with consumers. Served as media contact for the program, conducting anywhere from (5 - 10) interviews daily with local news outlets.