● Managed website operations including search engine optimization (SEO), search engine marketing (SEM), analytics, A/B testing, reporting, product maintenance, and content creation for five websites with over 1M annual sessions, and multi-million-dollar revenue streams, in both e-commerce and B2B leads. ● Led campaign strategy, execution, and reporting for e-commerce, lead generation, and sales enablement. ● Managed and executed campaigns utilizing e-mail marketing, paid advertising (Google Ads and Facebook Ads), content marketing, and search engine optimization (SEO). ● Collaborated with multiple departments and teams to develop campaign strategy and content. ● Developed email templates and website content utilizing HTML/CSS.● Project managed both internal and external resources for development projects. ● Devised and implemented strategy for syncing internal databases to HubSpot CRM to enrich customer data, build dynamic marketing lists, and enable marketing automation and personalization.● Created sophisticated marketing automation strategy for lead nurturing, real-time dynamic website content, and enhanced customer insights for sales.● Spearheaded implementation and ongoing development of programs to measure the ROI of marketing efforts, including: Google Analytics, Google Tag Manager, and HubSpot CRM. ● Developed SQL queries and automated Google Data Studio and Power BI dashboards for senior leadership consumption, to measure performance of marketing campaigns, initiatives, and website KPI’s. ● Automated lead generation reporting process utilizing HubSpot API, Google Tag Manager custom scripts, and multiple internal SQL databases.

● Led a three person ecommerce team, developed business management and technology strategies that increased annual sales by 280% (from $6 million to $17 million) in 5 years.● Implemented SEO strategy resulting in a 350% increase in traffic to over 600k sessions per month.● Created content-rich product pages to enhance user experience and maximize SEO performance for over 200k products.● Produced $2.6 million in direct sales and $3.3 million in assisted sales via Google Ad. Instituted remarketing initiatives that led to 50% reduction in cost per conversion. Managed $30k monthly advertising budget.● Instituted and managed a merchandising program resulting in a 12% increase in AOV.● Negotiated with vendors and suppliers to reduce pricing and improve margin. Created programs that enabled predictive reordering, product coding, and vendor pricing comparisons to minimize costs.● Developed merchandise pricing matrix that maximized profit and ensured competitive pricing. Designed programs to update prices and sync with website and backend database.

● Led development of ecommerce platform and business processes resulting in a 440% increase in revenue to over $22 million. Increased web-based income to 60% of annual sales through implementation SEO, paid search (Google AdWords), and email marketing programs.● Managed ecommerce team of 4 that generated over $12 million annual revenue.● Automated key functions, including product pricing and email responses for shipping confirmation, credits, and backorders.● Launched startup web initiatives including an eBay store that generated an additional 6% in annual sales of higher margin products.

Top ranked sales representative for 3 consecutive years.