Patrick Borg Hedley Email & Phone Number

United Kingdom

Helsinki, Finland

Regional Sales responsibility for Finland, Estonia, Latvia and Lithuania @ Lufthansa Group Driving the post-pandemic business recovery with a focus on sustainability.Overseeing the route expansion in the region by working with key stakeholdersImplementing OKR methodology in the region to align and engage everyone around measurable goals.

Portugal

Leading a high caliber sales management and marketing team to develop and grow the Business-to-Business (B2B) sales revenue for the 5 brands of the Lufthansa Group.Driving revenue growth and strengthening our strengths also with our Joint Venture partners We engage with trade partners, we consult and grow together with the use of new industry standards using advanced technology such as NDC.

Dubai, United Arab Emirates

Part of the Africa & Middle East Area Management team, being responsible for developing the digital sales platform for 25 countries.Recruiting & leading a team to develop and drive our global digital sales strategy for the region with the goal to position www.LH.com as the preferred sales & servicing platform.Pursued creative ideas and introduced solutions with payment service providers to grow the online business in developing countries.Selected Achievements:• Led the Online Competence Center project and brought it to life and into operation.• Increased online sales revenue and improved overall KPIs across the area.• Introduced New and unconventional forms of payment for countries with limited credit card usage like, Tunisia, Kenya and Nigeria.• Relocated the Online Competence Center to HQ in Frankfurt, Germany.

Cyprus

Led the Sales & Airport Operations team directing our sales efforts, growing market share and revenue and successfully achieving targets and KPIs. Coordinated business analysis and redefined our Sales & Pricing strategy, convincing HQ to adapt and improve products, and capitalising on new business opportunities (e.g. Global Marine, MICE, Medical repatriations & Mobility programmes, and most recently Oil & Energy) which are achieving the desired route profitability.The finance crisis of Cyprus in 2013 brought business to its knees. Coordinated the risk management of the company’s finances and negotiated outstanding debt recuperating most of the debt within 18 months. Selected Achievements :• Led multiple restructuring processes integrating multiple airline brands and improving the sales process.• Drove growth in product offer, sales revenue exceeding targets and most important achieving a turnaround into profitability. • Led the Airport Operations team to achieve highest ever Lufthansa Customer Satisfaction Indices/Ground Product Quality and awarded the “Station of the Month” award twice in October 2010 & September 2012.• Project Management: Increase Efficiency & Groups Sales Process for the Middle East, Africa & Southeast Europe

Yemen

• Drove Double digit increase in sales revenue every year.• Increased Flight frequency between Frankfurt & Sana’a • Improved Sales Processes with focus on New Business development doubling corporate revenue & share.• Managed during months of heightened terrorist activity & coordinated evacuations for victims of terrorist attacks.• Improved Security procedures at Sana’a International Airport by supporting the National Security & Airport Director.• Increased Customer Satisfaction, introduced digital Services and Remote Load Control for all flights.• Achieved all cost targets by maintaining stringent cost control.

Malta

Malta

Supporting, advising & helping individuals from different industries or professions. Whether starting out in the working world, seeking new employment, or trying to excel in a given task, there are times when we need support. I am happy to support individuals by using my leadership and work experience.It's about helping you find a balance, or that focal point needed to achieve a goal, happiness, or what really matters.

Cyprus

Representation of Austrian Airlines' interests in Cyprus, in accordance with the company strategy & policy in regard to all sales matters. • Integrated Direct Sales within the existing service team of Lufthansa• Grew revenue and flight product offering from and to Austria.• Delivered on sales & cost targets by introducing standardized processes across all functions within the Lufthansa Group

Malta

Education record

Education record