Patrick Henderson Email & Phone Number

• Develop, monitor, analyze and optimize SEO strategy for clients in a variety of industries
• Oversee, manage, allocate and ensure tasks and projects come within budget ($660k retainer value managed per year)
• Collaborate with content creators, web developers and marketing teams to ensure alignment with SEO best practices and optimize overall digital marketing campaigns
• Increase and maintain SERP exposure for must-win keywords to 90%+
• Provide actionable insights as a result of in-depth reporting and identifying valuable opportunities for content optimization and targeting
• Conduct and troubleshoot technical SEO Audits to resolve issues impacting crawlability, indexability and site speed

Kelowna

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• Managing SEO projects for over 50 clients across a wide variety of verticals
• Increasing organic search conversion rate for Hiilite's website 48% YoY
• Designing and launching landing pages that consistently rank on the first page of Google
• Optimized an e-commerce site that received $60k in organic search revenue in the first year
• Create, implement and monitor numerous PPC campaigns (responsible for managing $380,000 of ad spend per year) that provide clients with strong ROI
• Increase client sites domain authority by creating link-able assets that garner natural backlinks

Singapore

• Performed Search Engine Optimization for clients to increase organic traffic and improve Search Engine rankings.
• Leveraged advanced analytics to optimize digital campaigns and drive conversions for clients
• Analyze key phrase density data to promote targeted words and phrases in optimization and Pay Per Click campaigns
• Produce written content including Press Releases and Case Studies for multiple online outlets
• Tracked KPI's through comprehensive campaign analytics reporting and provided reports, interpretation for clients, perform website audits and propose solutions for digital improvement
• Collaborated with overseas team to optimize content for major local and multinational corporations

Hong Kong

• Analyze diverse facets of credit aspects pertaining to Syndicated Loans, creating new analytical tools to explore opportunities and evaluate risk
• Writing comprehensive reports and deliver materials to management - Present data at analytical meetings
• Examine portfolios, ratings reports and prepare market valuations to provide realistic financial assessments to clientele.
• Performing financial modeling

Hong Kong

• Assisting in the coordination of events for the league (i.e. game nights, fundraising events and other promotional events in the community aimed at increasing league exposure)
• Supervising community relations initiatives including the CIHL ball hockey program, on-ice coaching and class visits
• Responsible for organizing game operations duties with the Head of Officiating and the General Manager

Winnipeg, Canada

• Developed and implemented on/off ice drills and activities for children to develop hockey skills
• Oversaw and managed up to 30 athletes while problem solving day-to-day issues
• Analyzed and critiqued skill levels to provide athletes with feedback
• Assisted with administration including collecting fees, documenting individual needs (i.e. injuries, disabilities, allergies) and handling phone calls

Thorold, Ontario

• Oversaw a number of marketing initiatives to promote upcoming events in the Region via social media platforms (i.e. Facebook, Twitter)
• Created and executed Operational Plans of events to ensure they met and exceeded goals
• Created and executed Marketing and Communications Strategy, tracking the value of promotional material, generated content for website
• Provided valuable research to the firm to enable decision makers detailed reasons to pursue/decline event hosting opportunities

St, Catharines, Ontario

• Established leadership capabilities by developing and leading team activities
• Acknowledged for hard work and dedication through CIS All-Canadian honors
• Developed teamwork skills through setting and achieving goals

Bachelor Of Sport Management (Honors), Applied Health Sciences

CIS Academic All-Canadian honors in 2012 and 2013 Member of Exchange Program, Southern Cross University, Australia for one semester.

General Studies

Activities and Societies: Member of International Exchange Program - one semester While attending SCU I took a variety of courses.