Patrick Henderson Email & Phone Number

• Develop, monitor, analyze and optimize SEO strategy for clients in a variety of industries• Oversee, manage, allocate and ensure tasks and projects come within budget ($660k retainer value managed per year)• Collaborate with content creators, web developers and marketing teams to ensure alignment with SEO best practices and optimize overall digital marketing campaigns• Increase and maintain SERP exposure for must-win keywords to 90%+• Provide actionable insights as a result of in-depth reporting and identifying valuable opportunities for content optimization and targeting• Conduct and troubleshoot technical SEO Audits to resolve issues impacting crawlability, indexability and site speed

Kelowna

Provide safe, affordable pet care for ownershttps://bestdogwalkerkelowna.com

• Managing SEO projects for over 50 clients across a wide variety of verticals• Increasing organic search conversion rate for Hiilite's website 48% YoY• Designing and launching landing pages that consistently rank on the first page of Google• Optimized an e-commerce site that received $60k in organic search revenue in the first year• Create, implement and monitor numerous PPC campaigns (responsible for managing $380,000 of ad spend per year) that provide clients with strong ROI• Increase client sites domain authority by creating link-able assets that garner natural backlinks• Provide leadership and consultative advice on overall marketing strategy including conversion rate optimization• Creating Data Studio reporting visualizations • Creating lead magnets for the purpose of creating successful retargeting campaigns (3+% clickthrough rate) • Creating and selling digital products to supplement company revenue streams

Singapore

• Performed Search Engine Optimization for clients to increase organic traffic and improve Search Engine rankings. • Leveraged advanced analytics to optimize digital campaigns and drive conversions for clients• Analyze key phrase density data to promote targeted words and phrases in optimization and Pay Per Click campaigns• Produce written content including Press Releases and Case Studies for multiple online outlets• Tracked KPI's through comprehensive campaign analytics reporting and provided reports, interpretation for clients, perform website audits and propose solutions for digital improvement• Collaborated with overseas team to optimize content for major local and multinational corporations• Responsible for the sales and overall management of client Support and Security accounts • Provided leadership and coordinate a team of analytics engineers regionally (Thailand, Hong Kong, India, Taiwan)• Executed marketing strategy for the purpose of educating clients on big data analytics solutions and website optimization services including Press Release copy, email marketing, website design, • Provided general support including: proposal writing, cold calling, accounting, managing CRM platform• Provided project oversight on development of proprietary solutions • Provide advanced Sport Management knowledge to clients

Hong Kong

• Analyze diverse facets of credit aspects pertaining to Syndicated Loans, creating new analytical tools to explore opportunities and evaluate risk• Writing comprehensive reports and deliver materials to management - Present data at analytical meetings• Examine portfolios, ratings reports and prepare market valuations to provide realistic financial assessments to clientele. • Performing financial modeling

Hong Kong

• Assisting in the coordination of events for the league (i.e. game nights, fundraising events and other promotional events in the community aimed at increasing league exposure)• Supervising community relations initiatives including the CIHL ball hockey program, on-ice coaching and class visits• Responsible for organizing game operations duties with the Head of Officiating and the General Manager

Winnipeg, Canada

• Developed and implemented on/off ice drills and activities for children to develop hockey skills• Oversaw and managed up to 30 athletes while problem solving day-to-day issues• Analyzed and critiqued skill levels to provide athletes with feedback• Assisted with administration including collecting fees, documenting individual needs (i.e. injuries, disabilities, allergies) and handling phone calls

Thorold, Ontario

• Oversaw a number of marketing initiatives to promote upcoming events in the Region via social media platforms (i.e. Facebook, Twitter)• Created and executed Operational Plans of events to ensure they met and exceeded goals• Created and executed Marketing and Communications Strategy, tracking the value of promotional material, generated content for website • Provided valuable research to the firm to enable decision makers detailed reasons to pursue/decline event hosting opportunities

St, Catharines, Ontario

• Established leadership capabilities by developing and leading team activities• Acknowledged for hard work and dedication through CIS All-Canadian honors• Developed teamwork skills through setting and achieving goals

Bachelor Of Sport Management (Honors), Applied Health Sciences

CIS Academic All-Canadian honors in 2012 and 2013 Member of Exchange Program, Southern Cross University, Australia for one semester.

General Studies

Activities and Societies: Member of International Exchange Program - one semester While attending SCU I took a variety of courses.