Patrick Henderson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

After learning from some of Canada's best for more than a decade, I'm starting a new adventure: defining a strategy practice to support one of Canada's most multi-disciplinary agencies.With roots in XM and PR, it's hard to put Mint in a box. Which is perfect, because so am I.

Toronto, Ontario, Canada

I got together with some of the smartest people I know to transform a network experiencing immense change into a creative shop. Here, I work closely with our CCO, CSO, and agency leadership to set a new standard for work we call "Modern Creativity". I lead strategy on Subway, Brita, Nestle, and LePage and supported new business, helping us win Air Miles, Nestle (Drumstick, Häagen Dazs, Perrier), and others. In year one we had the most awarded year in our agency's history. Our work was recognized at Cannes, won a grand prix at the Strategy Awards, and helped several Canadian clients earn global recognition within and outside of their organization.

Toronto, Ontario, Canada

I left the largest advertising account in the country to work for the most creative agency in the country. I started to make the work I'd always dreamed of. Here, I lead strategic planning for 360° work for Sephora, Interac, Destination BC, Bell, Whirlpool, KitchenAid, JennAir, Consonant Skin+Care, and D2L. I also supported New Business to help the agency win new brands including Sephora and Destination BC.My work was recognized by Cannes, The One Show, and others.

Rogers dumped Critical Mass but invited me to join their new consolidated agency with WPP: Theo. At Theo, we built an entire agency (incl media and CRM) from scratch remotely from our desks. As the communications planning lead, I sat at the intersection of all our disciplines. I was responsible for taking our creatives' ideas and working with media, data, and CRM people to find the most effective way to express them. For the first time in a long time, Rogers and Fido started to get attention for the work they were doing.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

I cut my teeth in Toronto advertising on arguably one of Canada's toughest accounts, Rogers. I learned I had a knack for taking things that, at face value, are kinda boring or complicated (like your phone plan or cable package) and turn them into things creative people want to work on.

VERB is a small but mighty digital agency on Canada's East Coast who largely builds websites and social content for some of the world's coolest travel brands. Here, I got to continue doing what I loved (helping brands figure out how they are, in this case online) on a global scale with mostly US-based clients. Eventually, I grew to lead our social team and define the standard and practice for content creation. I got hungry to be more than "just a social person". I wanted to be where the brand work was.

Halifax, Canada Area

Halifax, Canada Area

This was my first introduction to an advertising industry. I joined a small digital agency that had no business—on paper—being the integrated AOR for locally large accounts like Tourism New Brunswick, Medavie Blue Cross, and BF&M Insurance . My perpetually being online and Halifax's small but mighty staffing realities led to me leading workshops I had no business—on paper—leading with C-Suite executives on how to "do social" . I was hooked. I needed more.