Group Head Of Sales Excellence
CurrentAs the Group Head of Sales Excellence at Easyfairs I bring over two decades of experience in the live events industry, blending strategic sales leadership, a positive attitude, and a growth mindset. My journey with Easyfairs began in 2017, and over the years, I've progressed from Account Manager to my current role, where I oversee and optimize our global sales to drive growth and innovation.At Easyfairs my focus is on sales excellence, ensuring that our systems and processes are streamlined and efficient and that our talents are well-equipped for success. I work closely with regional heads of sales excellence, key users, and regional C-suite executives to optimize our sales operations. My role involves in-depth analysis of sales performance, providing data-driven critical insights and recommendations to our global management team.Our vision at Easyfairs is to climb higher in the global ranking of exhibition organizers. I am dedicated to ensuring that we possess the right skills, systems, processes, and insights to realize this ambition. My goal is to accelerate growth by making our sales operations as efficient and effective as possible, ultimately contributing to a more enjoyable and rewarding work environment for our salespeople.My previous experiences in the field have given me a unique understanding of the live event industry from multiple angles, ranging from journalism to being a professional visitor and exhibitor at numerous trade shows across Europe. My career started with a leading automotive publisher and event organizer, where I gained valuable experience commercializing events and fostering lasting customer relations. As a testament to this I later made a career in the automotive performance wholesale sector with one of our former clients, where I increased my knowledge about B2B sales and gained critical insights into dealer networks.