As a program manager, I am responsible for leading multiple service contracts through the contract lifecycle. I prepare and present progress updates to appropriate client and Clutch management channels on a regular basis, ensuring the innovation sought is being achieved. I also manage a team of highly skilled communication professionals as I oversee public relations, advertising, marketing, community engagement, and communication campaigns utilizing staff and third-party vendors to create engaging messaging statewide for clients such as the California Department of Public Health. Just some of what I do: • Develop and implement strategic and communication plans to keep all stakeholders informed and engaged on company initiatives.• Build project teams to ensure maximum performance, providing purpose, direction, and motivation.• Lead projects, including identifying schedules, scopes, budget estimations, and project implementation plans, including risk mitigation.• Coordinate internal and external resources, ensuring projects remain within scope, schedule, and defined budgets, in collaboration with project staff from various functional departments.• Analyze project progress and coordinate to adapt scope, timelines, and costs to ensure that the project team adheres to project requirements.• Establish and maintain relationships with appropriate stakeholders, providing day-to-day contact on project status and changes.• Establish and maintain processes to manage scope over the project lifecycle, setting project quality and performance standards, assessing, and managing risk within each project.• Develop and maintain partnerships with outside resources—including third-party vendors.• Monitor and assign resources appropriately to streamline project efficiency and maximize deliverable outputs.• Report project outcomes and/or risks to the appropriate management channels as needed—escalating issues as necessary based on project work plans.

As an Information Officer II, I manage a team of Associate Governmental Program Analysts responsible for public information planning with the California Board of Accountancy, within the Department of Consumer Affairs. I'm responsible for directing a comprehensive public and constituent information program consistent with the mission, vision, objectives, and goals of the CBA. I also advise executive staff of the public relations impact of proposed decisions and actions upon the CBA, its committees, its staff, its licensees, and the consumer public it serves. I also regularly conduct presentations to Board Members and the public during the CBA's bi-monthly Board meetings. In my role overseeing public affairs for the CBA, I'm responsible for planning, directing and supervising public information, website development and maintenance, and the CBA's legislation and regulatory associate staff. I assist in evaluating proposed legislation that may affect the accountancy profession and its clients, including overseeing fiscal analyses of proposed and enacted legislation. I oversee the regulatory process, completion of rulemaking files, and ensure the CBA is in compliance with Office of Administrative Law requirements and procedures developed by the DCA, while also overseeing a communications plan to ensure the public is informed of any impact legislation may have on the CBA, and any changes brought forth by the CBA may have on licensees and consumers.

In collaboration with All Sorts Movie producers, I develop strategic marketing and public relations plans to enhance the feature film's presence through online and offline channels. From drafting press releases to website updates, social media engagement, and more, my goal is to pique interest in and create a following for, a film soon to be released in select theaters and video on demand. I help manage media relations, pitching unique story ideas to media to establish a larger reach to audiences through influencers and a limited-budget marketing rollout. The strategy includes participation in film festivals both in the United States and internationally, solicitating reviews to enhance the reputation of the film. Already a year in the works, the challenge of our marketing and public relations strategy was to build buzz initially, while the movie concluded filming, through post-production, and now into red carpet premieres, with an eventual full release of the movie streaming and on video on the horizon.

I managed a team of Communications Specialists in a Marketing Department responsible for brand management and awareness, while driving leads for sales of SaaS products, using internal and external communications, and year-long integrated campaigns in alignment with Eyefinity's parent company VSP Global. As a manager, I identified and assigned resources to meet business objectives that ensured integrated communication approaches leveraging multiple audiences and touch points. I oversaw activities related to developing, communicating, and implementing corporate-wide communication strategies in support of projects impacting not only Eyefinity’s customers, but also VSP Global’s diverse audiences. I assessed resource requests for communication leads and assigned team members, with direction, to project-based execution for various needs of the company from digital to print marketing, and event-based strategic planning. In this role, though, I was also a strong contributor. I partnered with executives and senior leadership to develop corporate, division, and departmental strategy and tactical goals to grow clientele, while also continuing a high level of retention with current customer base. I developed marketing campaign strategies, while also executing with marketing briefs, communications plans, key messages, value propositions, and amplification plans for content. And in an effort to keep my writing skills fresh, while also alleviating some of the pressure from my team, I dove into the execution of digital marketing campaigns, creating content that included videos, design assets, emails, faxes, social media posts, crisis communications, and more.In all, I facilitated strong collaboration efforts between the Marketing and Engineering, Sales, Customer Care, and Onboarding and Implementation divisions for efficiency and to create a unified success of our leadership goals surrounding our electronic health records and practice management software solutions.

I worked with a team to lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences for VSP Global's multiple platforms (VSP Vision Care, Marchon, VSP Optics Group, Eyefinity, VSP Retail, and Eyes of Hope). Our team was responsible for communication management for projects involving high-priority, major company strategic initiatives and overall marketing and communication strategies. We consulted with corporate and division partners to develop strategies, key messages, and vehicles for communication to support project objectives. Part of my role was to be a consultant for Eyefinity and VSP Optics Marketing divisions, ensuring consistency of voice and tone throughout all VSP Global companies. This took partnerships across company lines, and the development of communications plans, quarterly campaigns, newsletters, e-mail templates, and other industry communications. I also redesigned and managed multiple industry blogs, recruiting authors, photographers, and more to produce a regular cadence of content on each channel. I managed multiple social media channels with over a quarter of a million followers for consumer and industry professional audiences, including Facebook, Twitter, and LinkedIn, and helped influence Instagram strategies. I also developed content using writing, photography, and video to enhance our company's storytelling capabilities. After, I reported analytics on the success of my campaigns using tools such as SocialBakers, Hootsuite, and Shoutlet.

I managed a team including writers, photographers and editors, coaching it to adhere to industry best practices, while ensuring that articles told a compelling, accurate story in compliance with Associated Press guidelines. In an effort to bring print journalism online for "California oldest newspaper," I developed a social media presence and drove that presence from ground up to 900 Facebook and 2,000 Twitter followers. I managed content for the newspaper's official Website (www.mtdemocrat.com), and established a “Breaking News” feature for immediate news online. For our print edition, I consistently designed our newspaper layout to draw readers by importance and relevancy of each article, using a blend of hard news and community spotlights to keep subscribers engaged in local and national events and updates.

I served as the feature film’s public relations manager, reaching out to local media (TV stations, newspapers, magazines) in the area the film was created to give exposure to the film during production and after post-production.I created and managed content of film’s Website (www.cementsuitcase.com).I built the film’s Facebook page from initial creation to 1,500 followers, meeting our goal of reaching 1,000 followers before post-production of the film even began. I conducted auditions for extras and secondary actors in the film and offered the director my suggestions on who to cast and for which roles. I helped find locations for filming and got permission to use locations. I worked with community organizations such as city staff and police to ensure filming ran smoothly. I helped facilitate movie screenings and spoke to audiences about our experiences on the film.

I was the administrator for the Nursing Assistant Certification program, with 40 students per year from admission to transition to the workforce. I managed a staff of teachers for the NAC program, helping working nurses (our teachers) train and educate students on how to enter the field after graduation. I mentored and counseled low-income students on both education and career development through the WorkFirst program. I acted as the spokesperson to recruit potential students and unemployed workers on the benefits of available programs.

I identified an untapped market for local sports news that had little to no coverage and created a Website to address it.I built an infrastructure for a new Website that was able to increase resources and access to large sporting organizations (e.g. Sacramento Kings) to be able to create Website content. I covered sporting events and wrote articles/columns that included athletes and coach interviews.

I covered sporting events, interviewed athletes, coaches and subjects, and wrote sports articles for the daily newspaper. I copy edited sports pages and produced layout of sports section. I generally made the newsroom at midnight a more enjoyable place to be.

I started a sports section for a newspaper with a 40,000-person reader base that previously focused mainly only on Sacramento politics. I recruited and managed an editorial sports staff of five freelance writers and three freelance photographers.I managed a freelance staff on a low budget, using each of their individual talents to produce a cohesive, and strong, publication each week. I produced weekly assignments for each with deadlines and expectation of quality work. I wrote columns and managed Website content based on covered sporting events, and conducted interviews.I designed he complete layout for sports pages to immediately draw readers’ attention and keep them engaged by combining eye-catching headlines with relative and exciting graphics and photographs.

I wrote sports features, recaps, and columns on community events for three separate community newspapers. I recruited and developed freelance writers to create necessary content that was structured and informative. I developed relationships with local high schools and their administrations, along with the California Interscholastic Federation, to obtain access to all sporting events, local and statewide.