Patrick Ong Email & Phone Number

Palo Alto, Ca, Us

Redmond, Washington, Us

Managed $260M Xbox business at GameStop, a top 5 revenue gaming account, by partnering with merchants and leveraging analytical skills to optimize sell-in and sell-through of hardware, software, and subscription products.● Utilized PowerBI, MSRA / MS Sales, and elasticity analyses to build category forecasts and present sales actuals to leadership team in rhythm of business meetings. Forecasts performed within +/-6% variance of actual sales performance, 14pts more accurate than those of legacy methods.● Identified root causes of -29% Black Friday/Cyber Wk YoY sales decline such as pricing and marketing execution and attained $55.7M revenue the next month (+11% YoY), the 2nd-best December in 4 years. Results driven by selling 61.9K units of flagship console Xbox Series X, the platform’s best month in 3 years.● Assessed retail competitors’ superior Xbox sales performances and market share gains in the 1st half of the fiscal year and recommended strategic solutions that helped GameStop increase share by +6pts in the 2nd half of the fiscal year.● Analyzed supply chain and recommended tactics that improved inventory level by +11%, minimizing lost sales opportunities.● Conducted analysis of membership loyalty program, revealing that a 5pt increase in GameStop Pro Members’ share of total customers could yield $33M of incremental Xbox revenue in 1 year.

Round Rock, Texas, Us

Managed $143M Refurbished Commercial PC business and led Finance, Sales, Operations, and eCommerce cross-functional stakeholders to adopt strategies and solutions to overcome pandemic challenges, drive margin growth, and attain goals.● Exceeded critical KPI targets every quarter by developing marketing strategies that maximized margin in B2C online and B2B reseller channels, building analyses to optimally price and promote products, and forecasting and tracking sales.● Increased margin from -5% to record +7%, grew profit by +$16M, and grew revenue from $127M to record $143M by executing go-to-market strategy that maximized adoption of SMB hardware and launching 100+ new product introductions.● Increased margin of incorrectly-built, non-camera PCs by +15pts by creating digital campaign that positioned SKUs as having “Extra Privacy”, a value proposition that increased traffic and conversion of SMB customers who prefer extreme security.● Reduced sales cycle decision-making by 50% by creating Work-In-Process (WIP) report tool that enhanced visibility of product specifications of units arriving in early stages of refurbishment operations pipeline.● Increased Black Friday/Cyber Wk sales by +56% YoY during post-pandemic market slowdown by partnering with eCommerce subject matter expert to better evangelize key products and services on digital promotional landing pages.● Pioneered a subject matter expert knowledge-sharing mentoring program that fostered peer-to-peer coaching and generated new ideas. Other Dell organizations expressed interest in program’s model so shared best practices.

Round Rock, Texas, Us

Managed $96M Refurbished Consumer PC business and led Finance, Sales, Operations, and eCommerce cross-functional stakeholders to adopt strategies and processes to grow margins, attain goals, and overcome initial pandemic headwinds.● Exceeded critical KPI targets every quarter by developing marketing and pricing strategies that maximized margin in B2C online and B2B reseller channels, building data analyses to forecast and track sales, and executing plans with team.● Increased margin from -24.4% to record -9.1% and grew revenue from $89M to $96M by optimizing strategy for Consumer segment, executing digital demand generation campaigns, researching trends, and understanding competitor activities.● Reduced decision-making lead time of inter-regional shipping from over 168 hours to less than 24 hours and minimized error risk by creating automated streamlined process.● Achieved record Black Friday/Cyber Wk sales by building price elasticity analysis of key PCs that guided promotional plan.● Trained Consumer Hardware Manager successor, creating educational content and conducting drills to maximize knowledge ramp. Ensured seamless transition into role, enabling successor to contribute immediately to organization.

Redmond, Washington, Us

Leveraged data analyses to measure performance of 50+ category projects launched at retailers to capture insights, identify opportunities, and recommend low-return investments to cease and high-ROI programs to scale out to senior leadership.● Built PowerBI dashboard to organize and publish channel marketing project insights in a one-stop-shop, enabling simple generation of recurring data-driven reports and presentations to be shared with team and senior leadership.● Established success criteria KPI scorecards for all Xbox/Surface/Office/Windows projects executed at retail accounts. ● Standardized framework to surgically select retail store locations best-suited for category project rollouts and A/B tests based on revenue, unit sales, floor layout, labor coverage, upside, etc.

Redmond, Washington, Us

Managed relationships with portfolio of retail accounts by understanding client needs, optimally allocating OPEX and co-marketing budgets, and jointly creating tailored account plans to bolster mindshare and business of the Microsoft ecosystem.● Wrote creative requirements brief and collaborated with design agency to budget, design, and launch innovative tablet merchandising display at retailer that enhanced the end customer journey in-aisle and increased tablet sales by +12% YoY.● Constructed OEM PC selection analysis for multiple retail accounts, revealing product tier over/under-indexing. Presented insights to retail account senior leadership and influenced them to assort better PC selection. Nominated for “MVP” Award.

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