I am a versatile and highly skilled freelance Project Manager and Art Director, bringing a unique blend of design expertise, user-centric thinking, artistic vision, and branding acumen to projects across diverse industries. With a passion for crafting engaging user experiences, captivating visuals, and cohesive brand identities, I collaborate with clients to deliver innovative solutions that align with their brand, resonate with their target audience, and elevate their product offerings.Skills:- Project Management- UX Design- Creative Concept Development- Visual Design- Wireframing and Prototyping- User Research and Testing- Art Direction- Product Branding- Iconography- Collaboration and Client ManagementWhat I do:- Deliver exceptional user experiences and strong brand identities for diverse clients.- Provide art direction, ensuring design aligns with brand identity and narrative.- Develop comprehensive branding strategies for consistent brand experiences.- Conduct user research to inform user-centric design solutions.- Create visually appealing interfaces, maintaining brand consistency.- Design unique product branding elements that communicate brand essence.- Collaborate closely with development teams for successful implementation.- Translate client requirements into compelling design concepts.- Manage projects within timelines and budgets, maintaining high quality.- Foster strong client relationships and ensure satisfaction.- Stay updated with industry trends and emerging technologies.

As a highly skilled Set Designer, I was promoted to the position of Art Director, where I continued to create captivating and immersive environments for their runway shows, events, and campaigns, while taking on additional responsibilities in leading and directing a creative team.* Oversaw the entire creative process, providing guidance, feedback, and artistic direction to ensure designs were aligned with the brand's aesthetic and narrative.* Collaborated closely with cross-functional teams, including fashion designers, production crews, and marketing departments, to ensure seamless integration of set designs with the overall brand strategy.* Developed innovative design concepts and presented them to stakeholders, leveraging extensive research, trend analysis, and mood boards to showcase cutting-edge and captivating visuals.* Managed project timelines, budgets, and resources, ensuring efficient coordination and successful execution of multiple projects simultaneously.* Mentored and inspired the creative team, fostering a collaborative and supportive environment that encouraged artistic growth and excellence.* Utilised design software and hands-on techniques to contribute to the creation of sketches, mood boards, and visual elements, ensuring a cohesive and impactful final result.

I became an accomplished Set Designer with a passion for creating immersive and visually stunning experiences. Starting my career whilst finishing university, I have had the privilege of working with Burberry, a renowned luxury fashion brand, where I have contributed to the creation of captivating and memorable environments for their runway shows, events, kiosks, stores, and campaigns.Key Skills:Concept Development: Proficient in translating creative concepts into tangible set designs that align with Burberry's brand identity and overall vision. Skilled in researching and gathering inspiration, developing mood boards, and presenting design proposals to stakeholders.Spatial Design: Experienced in crafting innovative and functional spatial designs that enhance the brand narrative and highlight the collection's aesthetic. Capable of working with various materials, textures, and lighting techniques to create dynamic and immersive environments.Collaboration and Project Management: Strong ability to collaborate with cross-functional teams, including fashion designers, lighting experts, and production crews, to ensure seamless execution of set designs. Excellent project management skills, including budgeting, scheduling, and coordinating logistics.Technical Proficiency: Proficient in industry-standard design software, such as AutoCAD, Cinema 4d, and Adobe Creative Suite, to create detailed floor plans, 3D renderings, and visual presentations. Familiarity with construction methods and materials to ensure the feasibility and safety of set designs.Attention to Detail: Meticulous in executing every aspect of set design, from selecting props and furniture to overseeing the installation and arrangement of all elements. Ensures that every detail aligns with the brand's aesthetic and elevates the overall visual impact.

I was a dedicated and highly organised Creative Personal Assistant passionate about social media and influencer marketing. Throughout my time, I successfully supported and collaborated with influential personality in the social media sphere, helping them elevate their online presence and achieve their business goals.Key Skills:1. Social Media Management: Managed multiple social media platforms, including Instagram, Facebook, YouTube, and TikTok. Responsible for content creation, scheduling, engagement, and analytics tracking. Developed creative strategies to maximise audience reach and engagement.2. Content Creation: Created compelling visual and written content tailored to the influencer's brand and target audience. Proficient in Adobe Creative Suite (Photoshop, Illustrator, and Premiere Pro) to design eye-catching graphics, edit videos, and enhance the overall aesthetic of the influencer's content.3. Project Coordination: Coordinated and managed various projects simultaneously, including brand collaborations, sponsored content, and product launches. Communicated effectively with brand representatives, negotiated contracts, and ensured deliverables were met on time.4. Brand Development: Assisted in developing the influencer's personal brand by providing creative input, conducting market research, and identifying collaboration opportunities. Created cohesive brand guidelines to maintain brand consistency across all platforms.5. Event Planning: Organised and executed events such as meet-ups, product launches, and sponsored activations. Coordinated logistics, managed guest lists, and oversaw event setup and teardown.

Promoted from Supervisor to Assistant Manager and subsequently to General Manager, I had the privilege of leading the team in Smiggle's prestigious flagship store. Throughout my tenure, I undertook a range of responsibilities, consistently driving the team to achieve record-breaking company-wide sales. Notably, I accomplished this feat even while facing staffing shortages, effectively maintaining team morale.In the absence of regional management, I assumed additional responsibilities, ensuring the seamless operation of the store. Moreover, I personally spearheaded the visual merchandising efforts in the iconic Selfridges and Oxford Street flagship store, as well as successfully assisting in the opening of three new store locations across the country.My steadfast commitment to excellence and unwavering dedication enabled me to achieve remarkable results, both in terms of sales performance and the overall brand experience. By effectively managing the team, adapting to challenges, and executing flawless visual merchandising, I contributed to the continued success and growth of the Smiggle brand.

As a Visual Merchandiser at Ralph Lauren, I was responsible for creating captivating and visually appealing displays that enhance the brand's image and drive sales. My role involved designing and executing impactful visual presentations that showcase the latest collections, seasonal trends, and key product highlights.- Develop and execute captivating visual displays that enhance brand image and drive sales.- Collaborate with marketing, retail operations, and design teams to translate brand campaigns into in-store experiences.- Optimise floor plans, window displays, and store layouts to maximise product visibility.- Arrange props and fixtures to enhance displays and maintain brand consistency.- Conduct store visits to provide feedback and ensure execution of visual merchandising initiatives.- Train store associates on visual merchandising principles and guidelines.Key Achievements:- Led successful seasonal launches, increasing foot traffic and sales by 15%.- Created a comprehensive visual merchandising manual for store teams.- Integrated digital elements into displays to enhance customer engagement.- Recognised for maintaining visual excellence across multiple locations.- Collaborated on high-profile events and promotions.Passionate about design and retail, I thrive in dynamic environments, continuously elevating the visual storytelling of the Ralph Lauren brand to inspire customers.