• Marketed Graduate programs and professional certifications, including Executive Education and Master’s programs comprised of Business Administration, Information Systems, Global Communications, Nursing, Social Work, Education, Criminal Justice, Professional Writing, Educational Leadership, and other programs.• Launched Master’s programs during COVID-19, including the Master of Science in Cyber Security, which tripled enrollment in one year despite an uptick in local competition during the same period, and Art and Design.• Increased enrollment by 20% in 2021 and 2022 and reached the College’s highest revenue in its history, despite COVID-19 and other economic factors, including a 30% reduction in force and a 40% budget cut.• Increased revenue and became profitable as a College after two years due to meticulous drip campaigns and budget tactics, including prioritizing high-yield programs.• Reduced prospective student acquisition costs by 25%.• Increased College proficiency in Salesforce and Pardot to strengthen drip campaigns.• Defined prospective student pool and new communication plans, including the implementation of labor statistics in new program consideration processes.• Created and managed communications to prospective students, including social media, letters from the dean, telephone calls, emails, SMS/MMS, webinars, and other communication tactics.• Implemented systems to utilize ten-year labor projections and statistics to increase enrollment and drive rankings-building focus.

• Graduate Programs: Marketed over 40 online and on-ground graduate programs and certificates as part of the Krieger School of Arts and Sciences, Advanced Academic Programs. Master’s programs included Applied Economics, Public Management, Global Security Studies, Nonprofit Management, Biotechnology Enterprise and Entrepreneurship, Bioinformatics, Data Analytics and Policy, Geographic Information Systems, Cultural Heritage Management, Film and Media, Communication and MBA Dual Degree (strategic partnership), and other Master’s programs.• Developed and coordinated strategic marketing campaigns, with an average of 16 new video, print, audio, and online placements designed/filmed, created, and placed per week.• Managed marketing budget for established and new programs, including vendor and contract management.• Ran institutional brand management for programs, departments, online program managers (OPMs), and vendor projects.• Created and implemented data-driven marketing and advertising communication plans, websites, and creatives. • Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures for enrollment growth and brand reputation.• Plan and coordinate public affairs and communications efforts, including community events, press releases, and media events.• Built and implemented co-departmental tactics to improve rankings, including increasing Master of Public Administration and Master of Biotech ranking on Better Schools.

• Created marketing campaigns with a communication mix tailored to prospective students and designed engaging social media content while maintaining branding standards.• Managed advisers, interns, ambassadors, and outreach efforts to increase enrollment for diverse prospective audiences.• Developed and created new Pathway connections between high school students and the university.• Developed strategic relationships with key campus partners to propel recruiting and marketing efforts. Also, created and maintained relationships with faculty, staff, partners, executive-level leadership, and students.• Created and implemented social media strategy, including designing Game Day shirt and related tactics to increase enrollment and marketing funnel retention.• Awarded the Friend of Students employee award in 2015.

• Created and filled the university’s first off-site recruitment office in Northern Utah. Also opened new strategic areas and programs in Las Vegas, which has since become one of the university’s main prospective student pipelines.• Led recruiting campaign that resulted in a 40% increase in enrollment over twenty months and broke the university’s previous enrollment records.• Planned and managed a wide variety of branded on-campus events, including large group campus visits and special events for VIPs, prospective students, and community leaders.• Implemented new student orientation based on the first-year experience and transitioned students from recruiting to other student support services and systems.

• Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns.• Hosted guests and implemented student recruitment strategies including direct marketing, digital marketing, and CRM.

• Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns.• Hosted VIP guests as the President’s Ambassador and implemented student recruitment strategies including direct marketing, digital marketing, and CRM.