Patrick Kennedy Email & Phone Number

Philadelphia, PA, US

King Of Prussia, Pennsylvania, United States

2022: Oversaw $1.7M+ in paid advertising, achieving 125% of annual goal in new opportunities and 108% of goal for enrollments through internet paid social campaigns.2023: Managed $2M+ in paid advertising, reaching 158% of annual goal in new opportunities and 107% in enrollments through internet paid social campaigns.Year-over-Year Impact: Increased new.

Pennsauken, New Jersey, United States

• Created and managed clients’ organic and paid social media, including $14,000+ in monthly ad spend
• Increased inbound call volume via social media by 94% in the past 6 months
• Administered overhaul of paid social strategy for social media department including pixel installations, conversion configurations, custom audiences, and enhanced detailed targeting
• Oversaw training of Social Media Specialists across paid social best practices, tactics, and optimizations
• Organized weekly social media department meeting with other department leaders to review client priorities and industry updates

Philadelphia, PA

• Crafted agency’s social media strategy and served as point of contact for any client social media work
• Collaborated with creative and copy teams to develop social media campaigns across clients
• Presented comparative analysis examining the paid and organic social media efforts of competition
• Prepared monthly social analytics reports with insights that guided future mobilization efforts

Trevose, PA

• Increased corporate audiences on Facebook (+13%), LinkedIn (+14%), and Instagram (+52%)
• Built exclusive Facebook group of over 700+ members in 6 months, with an active membership of 94%
• Internally consulted and administered paid social advertising strategies across multiple departments
• Transformed customer database into social custom audiences for enhanced social ads
• Conducted social media audit of all branded accounts with report of recommendations
• Established internal Social Media Task Force to facilitate communication between key stakeholders across 5 departments and ensure rapid adoption of new strategies company-wide

Trevose, PA

• Generated $15,374 in new business via leads from social media
• Created and implemented corporate social media strategy, including new internal policies and procedures
• Measured growth of corporate social profiles through monthly reports to senior management
• Managed company’s social customer service across Facebook, Twitter, LinkedIn and Instagram, improving brand sentiment, increasing member retention and managing escalations
• Co-hosted and produced “The Social Angle”, an instructional podcast on using social media for business

Harrisburg, Pennsylvania Area

• Developed and launched mobile app for client’s international trade show on both Android and iOS platforms with features including a live activity steam, interactive trade show floor map, and attendee and vendor profiles.
• Redesigned and launched 20+ page client website with all new content, e-commerce capabilities, searchable public database integration, business process automation, and a 47% increase in page load speed.
• Wrote all new content for client’s website while balancing legal requirements and streamlining their applicant process.
• Administered voting system for client’s annual online awards competition.
• Managed multiple clients’ email marketing and social media strategies while ensuring consistent brand messaging and implementing new delivery tactics.
• Designed sponsorship programming, digital advertisements, and event materials.

Throughout Pennsylvania

• 146 presentations given throughout 41 different high schools located across Pennsylvania recruiting students for a week-long business camp.
• Contributed to repeat record-setting seasons for recruitment team on total number of applicants and participants.
• Mentored 18 high school students in a business simulation competition as their company advisor. Students were required to create extensive marketing campaigns and in-depth financial decisions around a product they.

Richmond, Virginia Area

The UR Downtown Student Coordinator connects the University community to downtown Richmond through educational programming, career development, and community building. Responsibilities include managing social media channels, generating communication materials, conducting research on local issues, and managing a personal event planning project that includes.

Harrisburg, Pennsylvania Area

• Designed social media diversification plans that increased consumer engagement and brand following.
• Managed shared content on various online platforms for multiple clients.
• Developed brand identities for numerous clients through consumer outreach methods, website remodeling, content overhauls, and key message development.
• Key role in planning red ribbon cutting event with 250+ attendees including government dignitaries, security details, and multiple vendors.
• Preserved the survival of special needs camp by collecting consumer opinions through targeted cold calling and designing a first-of-its-kind certification program to build the client’s revenue stream.

Greater Boston Area

• Designed, implemented, and managed campus-specific marketing plans at target universities across the nation.
• Created organization-specific programs and events designed to engage community and enhance brand following.
• Developed first campus representative program which became the nationwide strategy.
• Hired and trained all campus representatives while administrating application process.
• Controlled and monitored the brand’s image across social media while executing designed social media strategy.

Kent, Ohio

• Organized largest event in Resident Services’ history while orchestrating company sponsorships and incorporating community non-profits.
• Responsibilities included healthy community management of all residents, providing direction on psychological and social topics, and mentoring both academically and professionally.

• Built the information collection database to the largest collection of high school sports data in the United States at that time.
• Responsibilities included ensuring content aggregation and user acquisitions were growing at a rapid pace while being an instrumental contributor to market strategy and official site image.Job Description: The Manager.

• Designed various advertisements for clients including print materials, radio scripts, and billboard concepts as well as created taglines, slogans, and prospected over 300 businesses through targeted cold calling.

Bachelor Of Arts - Ba, Business/Commerce, General

Marketing/Marketing Management, General

Business Administration; Managerial Marketing

Activities and Societies: Phi Delta Theta Ohio Lambda- Fundraising Officer and Class President