I launched AccelerMark to provide strategic marketing (entire marketing mix), sales management, and business development services to businesses and start-ups that often struggle in "getting to the next level." Many organizations stall because they lack the needed market focus and/or resources to commercialize or grow rapidly. I have helped these businesses translate their raw innovations into something solving real customer needs, move from concept to commercial release, build awareness, land business partners, and sell the solution into high-fit, early-adopter markets.I apply a highly-analytical, market-based perspective to sales strategies and programs, market segmentation, product development, pricing, value proposition, channel selection and strategy, promotional mix, and messaging. I can wear many hats, toggling between strategic assessment and effective execution to drive market penetration and profitable growth using my MVA (market-value-add) framework. I support B2B and B2C clients selling products and services. Select Results:• Identified and penetrated aerospace as early-adopter target market for high-tech start-up. Created brand new relationships with major Tier-One suppliers, demonstrated innovative surface-metrology technology, and successfully sold to industry leaders.• Increased revenue > 200% from flat baseline for well-established training company, through geographic expansion, advertising (print, radio, and TV), CRM/data mining, digital/online promotion (e.g., SEO, paid search, Google AdWords, social media campaigns on Facebook and Twitter), grassroots sponsorship, and developing innovative, robust two-sided loyalty/referral program.Marketing & Sales Strategy/Execution:• Market Segmentation/Targeting• Sales, Business Development, & Commercial Partnerships• Channels of Distribution• Product Development • Pricing • Promotion/Communication/Advertising (digital & traditional)• P&L Management• Strategic Planning• Project Management

Principal in business providing marketing and sales consulting services in the RFID marketplace.

I joined Genex to commercialize the raw 3D and 360-degree imaging technology the business had developed through Small Business Innovative Research (SBIR) grants. I transformed the company from a high-tech R&D technology lab into a commercially-profitable (product-based) business, with bona-fide hardware and software applications. While handling all aspects of marketing and sales, I grew company from $2M to $6M in overall revenue, leading to its acquisition by public company in early 2005. The purchase price was four times the value of the company when I first joined Genex. Our success was further highlighted by selection to the "Inc 500" in 2002 and the Deloitte & Touche "Technology Fast 50" from 2001 to 2003.Select Results:• Developed company's first successful product, growing commercial sales from virtually nothing to $1.5M in second year after launch and $3M at time of acquisition.• Cross-functional role included market selection/prioritization, product development (from concept through release), pricing, communications, Web strategy, promotion, sales, partnerships/business development, and channel identification/recruitment.• Identified key target segments (within consumer, commercial, medical, and government markets) and developed ROI-based business cases to transition company from engineering-driven research to application-oriented solutions.• Wrote commercialization plans instrumental in winning several ATP and SBIR grants totaling > $3M.

Responsible for client relationships, project management, work product, profitability, deadlines and deliverables, and new business development for a mix of Fortune 500 and mid-sized clients. Supported multiple facets of sales and marketing, with a particular focus on channels of distribution, customer buying behavior, and general marketing strategy. Helped clients grown market share through new channels, integrating multiple channels to reduce conflict and encourage cooperation, aligning channel compensation with desired behavior to drive mindshare and product presentation, and assessing new market opportunities (business cases) in various industries. Sample Results:• Exceeded net profit contribution goal by largest percentage (30%) of any firm member in year 2000. • Devised bold channel integration strategy and compensation plan to reduce channel conflict and align incentives with business objectives, creating > $100M revenue growth for two-way radio client.• Championed winning “smart-home” strategy chosen by supplier of network wire and cable, leading to ultimate market dominance of emerging residential market for low-voltage solutions.• Designed activity-based-cost (ABC) system to enable RBOC to measure profitability by service line and market segment, culminating in client company recognizing project liaison with top award.• Formulated integrated channel strategy and functional compensation program to drive growth in dealers/distributors, adopted by top maker of building products (new construction and remodel).• Coauthored revenue-generating report on online marketplaces, accurately predicting emerging e-business models and impact of e-commerce upon market structures.

Responsible for client/project management, work product, deadlines, deliverables, profitability, and new business development within the telecommunications market segment. Supported multiple facets of sales and marketing, with a special focus on reengineering sales and marketing, customer relationship management (CRM) implementations, and new product development.Sample Results:• Designed marketing and sales initiatives implemented by emerging Internet Service Provider (ISP), enabling client company to profitably double its client base within one year.• Conducted business process reengineering (BPR) assessment for startup Competitive Local Exchange Carrier (CLEC), streamlining service launch process and slashing innovation cycle time by 50%.

Responsibilities grew from market research (data collection and analysis) to complete client and project management (including final work product, P&L, and deliverables) and new business development. Supported multiple facets of sales and marketing, with a special focus on channels of distribution and general marketing strategy. Helped clients increase market share through optimized channel strategies, including analyzing channel economics to determine most efficient or hybrid channels, assessing new markets (business cases) in various industries, and conducting market segmentation based upon end-user buying behavior and decision drivers.Sample Results:• Devised innovative "wireless bundle" retail strategy that shaved 16% off new customer acquisition costs for telecom company.• Championed highly successful "smart-home" strategy adopted by leading supplier of network wire and cable.• Created activity-based-cost metrics to maximize sales efficiency and profitability for an RBOC, resulting in project award for client.• Formulated integrated channel strategy and activity-based compensation program to drive rapid growth in dealers and distributors for manufacturer of building products (new construction and remodel).• Co-authored revenue-generating report on online marketplaces that proved highly accurate in its forecasts.• Developed and presented numerous marketing and educational seminars.

• Recommended and oversaw strategic plan, budgetary models, and company's first Management Information System (MIS) package selection and implementation.

• Increased business for attorney search firm over 200% through cold calling, relationship management, and reengineering initiatives.• Instrumental in landing firm's largest client in history through aggressive networking and account management activities.