Patrick Kennedy Email & Phone Number

Greater Los Angeles Area

Client sales and service for Southern California and and Colorado. Data analysis with clients for research, programming and sales utilization of Nielsen data Presenter at product introductions with new and established clientsRepresent Nielsen at industry conventions and seminars

Greater Los Angeles Area

Television Research / Data Acquisition Operations DirectorResponsible for leading teams that provided TV rating panels and data collection in eight highly diverse local markets, providing high quality television audience panels in Los Angeles, San Diego, Las Vegas, Phoenix, Albuquerque, Denver, Kansas City and Salt Lake City. Responsibilities included: • Technical field staff recruitment and development of both front line and management• Panel Recruitment to match diverse demographic mix in each DMA• Field installations of electronic television ratings systems• Data deliverables for the Nielsen TV Ratings panels in southwest United States • Project management developing customized survey and collection systems• Consulted with external TV clients to evaluate demographics and ratings data• Lead presenter at both internal staff and external client meetings• Presented with client service liaison teams netting long term contracts • Responsible for setting and controlling operation budgets up to $8 million annual• Change Management, redesigning incentive plans to net significant increased productivity • Led process improvements, adding quality while cutting significant operational costs • Navigated team through successful change, streamlining and consolidating operations • Leadership Development of high potentials into managers and directors

Greater Los Angeles Area

Director of Operations – Local People Meter SamplesLed highly motivated teams rolling out new technologies for TV measurement, converting panels to Local People Meters creating significant revenue growth for the company. Followed up the growth creating efficiencies in staffing and logistics.• Project management developing new Local People Meter markets, delighting clients in - Los Angeles, Chicago, San Francisco, Seattle, Portland, Phoenix, Denver and Dallas• Strategically planned new panel roll outs, operational goals and timelines • Set project timelines and panel performance objectives • Exceeded all performance targets and brought panels to market ahead of scheduled deadlines• Presented new panel technology and systems to Fortune 500 level client Networks

Greater Los Angeles Area

• Led both office staff and field team of 20+ Field Representatives producing TV Ratings in - highly ranked Los Angeles DMA• Western zone lead management mentor, assigned to turn around under-performing teams in -major western US markets • Oversight of in home panel audits ensuring compliance of policies and procedures • Initiated efficiencies in staffing and logistics saving 18% in annual budget from $3mil -operations budget• Facilitator of project team designing Standard Operating Procedures• Facilitator of leadership development program, developing high potentials into managersPrevious positions in Media Research included Field Training Specialist and Field Representative

Bachelor'S Degree, Business Administration, Management And Operations

Leadership And Management For Technology Professionals, Organizational Leadership

The Leadership and Management Program for Technology Professionals is a robust 150 hour in class program to increase leadership skills.