Patrick Macneill Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Overseeing the Media Operations Department which manages campaigns for 10+ clients.• Primarily developing media plans and strategies for existing and prospective clients, which include channels such as Search, Social, Programmatic, CTV, Partnerships, Influencers and more.• Advising Managers on day-to-day campaign management, reporting activities, and internal processes.

Toronto, Ontario, Canada

• Managed the Media Operations Team at a boutique agency, which consisted of a small team that grew quickly from 3 to 6 members, and executed all Search and Social campaigns.• Proficient in ad campaign performance management and reporting within the Google Ads & Analytics, Meta (FB & IG), TikTok, LinkedIn, Snapchat, Pinterest, and Data Studio platforms.

Toronto, Ontario, Canada

• Managed all digital lead generation efforts which funneled qualified prospects to the company website.• Primarily running Search & Social ads, email campaigns via Adobe Marketo, and website chat bots to generate new leads for the sales team to nurture in the Salesforce system.• Reported on monthly advertising and lead generation results to the executive marketing team.

Toronto, Ontario, Canada

• Expanded digital marketing experience while planning, coordinating, and executing digital ad and email campaigns, with the primary goal of increasing High-Quality Lead Generation. • Worked with the Web Dev and Graphics teams daily on SEO, web content, and artwork development.• Lead Generation Tools used daily include: Salesforce, Adobe Marketo, Google Ads, LinkedIn Ads, Triblio, Drift, GoToWebinar, and Knak.

Toronto, Ontario

• Responsibilities included managing the retailer co-op advertising and in-store signage programs, coordinating seasonal ad campaigns, as well as managing the brand’s Canadian social media presence.• Engaged daily with retained agencies to coordinate the creation of ad artwork, product photography, etc.• Enhanced graphic design skills while using Adobe Photoshop, InDesign, and Illustrator on a daily basis.

Bedford, Nova Scotia

• Aided a young company in developing their branding and marketing plan as they awaited licensing from Health Canada. • Expanded project management skills while coordinating the creation of the company website and marketing materials to be used post-licensing.• Acted as the liaison between executive directors and the graphic designer.

Toronto, Ontario

• Increased the number of retailers in Quebec stocking the company's products from 3 to over 25. • Developed direct selling skills and utilized French language fluency while making the sales calls to accounts in Quebec, France, and Belgium. • Used Salesforce daily in sales efforts.• Gained experience in advertising and graphic design while creating multiple magazine and online ads for the company’s products using Adobe Illustrator and Photoshop.

Halifax, Nova Scotia

• Developed practical marketing knowledge as well as project management skills through participation in the creation of proposals for projects in all four Maritime Provinces, as well as support materials such as case studies and blog posts.• Also gained experience in social media marketing while managing the company's Facebook, Twitter, Instagram, LinkedIn and Pinterest accounts.

Toronto, Ontario

• Developed enterprise marketing and sales knowledge through sales database analysis, and gained firsthand experience in a business workplace environment.

Bachelor Of Commerce Co-Op (Bcom), Marketing Management

GPA of 3.68 Dean’s List – Faculty of Management – Fall Term 2014, Summer Term 2015, Winter Term 2016, Fall Term 2016, Winter Term 2017

High School

Ontario Scholar Award for an average above 80% Certificate of Bilingualism Student Athlete Award (Senior Basketball)