Patrick Copeland brings 15 years of experience and thought leadership to the online performance marketing industry as a senior business development and sales professional. A highly motivated, results-driven entrepreneurial leader and management professional focused on the acquisition and growth of strategic partnerships. Strong technical aptitude with an eye for strategic planning and operational business process. Hands-on experience identifying market and customer opportunities, customer acquisition modeling, conversion and customer retention, building channel marketing programs and demand generation. In-depth understanding of all aspects of online advertising, media distribution, consumer acquisition, lead generation, product development, business strategy, and relationship management. Experienced general manager with P&L responsibilities leading cross-functional teams across client services, media buying, business development, product design and development with focus on process improvement, needs analysis, and team building. Well versed in all aspects of partnership acquisition including identification, solicitation, valuation, negotiation, and integration. Skills:Entrepreneurial Management, General Management, Leadership and Team-building, Operational Execution, P&L Budgeting, Contract Analysis and Negotiations, Profit Maximization, New Business Development, Relationships Management, Executive-Level Engagement, Partnership Development, Project Management, Online Customer Acquisition, Direct Marketing, Demand Generation, Lead Generation, Customer Acquisition Strategy, Digital Marketing Strategy, Online Media, Internet Media, Social Media, Digital Media