Good design is simple. Let's keep it that way. Enough said.

As Design Director I report to the CEO and oversee all digital and print design at eMarketer. I manage a team of four direct reports. Working closely with Engineering, Product Development, Editorial, Ad Sales, Marketing, and Sales, I ensure all design is on brand and tied to clear business objectives. Our digital products are the driving force behind most design initiatives, but this is not limited to UX and UI -- it also encompasses infographics, data visualization, presentations, and analyst reports (PDF and online). Beyond product-related design, we're creating marketing materials, advertising deliverables, and in-house publications.

A product designer is (to varying degrees) a UX Designer, Visual Designer, Motion Designer, User Researcher, Data Analyst, Prototyper, Business Strategist and Chief Advocate for the Users. Product design involves it all. And good product designers marry the problem, not the solution (as Dan Greenberg said) because the problem is constantly changing. My job is to discover, then solve, the users' problems. And then do it all over again. As the users's needs (and the technical possibilities) evolve, we evolve the product -- constantly.I'm currently working on a cross-functional team discovering and implementing a wide variety of awesome design and feature upgrades that keep our flagship subscription product on the next level. We explore hundreds of possibilities through opportunity analysis, idea generation, UX design, low- and high-fidelity prototypes, concept testing, user research, value-to-customer assessments, UI design, and deep analytic analysis.In 2014 I designed the Information Architecture, UX and UI for eMarketer Retail, which launched as a successful stand-alone pilot in April 2014 and has now been seamlessly integrated with our main subscription product. I built a data-driven high-fidelity prototype, incorporated feedback from prototype users, and worked with our agile engineering team and product marketing group to deliver a robust product in four months.

Successfully lead conversion of software engineering team to agile and scrum workflow; hired and managed developers and designers, increasing the team from four to ten members; worked closely with our lead architect, QA, ASP.net engineers, UX/UI designers and front-end developers; managed outside consultants and vendors including mobile app developers.Envisioned, developed and launched successful mobile applications for iPhone, iPad, Android and Blackberry; developed API for these applications; managed relationships with three application solution providers to ensure consistency across all devices; delivered all apps on time and within budget.Lead the second major upgrade to eMarketer’s flagship corporate subscription product; acted as product manager, creative director, information architect and user experience designer; iterated high-fidelity prototypes based on user feedback; worked closely with engineering to iterate features in agile environment on a two-week release cycle.Lead second comprehensive redesign of corporate website and ad-supported daily newsletter; converted site to use Umbraco CMS; significantly improved information architecture and SEO; worked closely with editorial and marketing to consolidate the brand and clearly separate the corporate product offerings from the ad-supported newsletter and related article pages.

Worked closely with CEO and senior management to modernize web products and internal systems during period of rapid growth (30%+ per year). Directed all UX design and UI design. Managed team of ASP.net engineers and front-end developers as well as outside consultants. Lead the complete redesign and re-visioning of eMarketer’s flagship corporate subscription product (Total Access 4.0), acting as creative director, user experience designer, visual designer, front-end developer and project manager. Lead a project to integrate Endeca faceted hierarchical navigation into Total Access, which significantly improved the information architecture, search accuracy, response time and overall user experience. Also lead comprehensive redesign of corporate website and ad-supported daily newsletter, which clarified the brand, improved public perception and increased lead generation.

I founded Fresh Inc. to create high-end corporate communications and websites, primarily for financial services and real estate clients. As creative director I kept a sharp focus on simplicity, clarity and elegance. We were known for our clean design, concise writing and exceptional project management skills. We were early adopters of web-based project management and design presentations, which provided clear accountability and transparency for our clients. I specifically focused on creative direction, user experience design, front-end development, project management and print production supervision. Along with a small staff, we created websites, corporate identity programs, brochures, direct mail, annual reports, and advertising campaigns.Clients included: eMarketer, Miller Anderson & Sherrerd, Rittenhouse Asset Management, Progress Investment Management, A.B. Watley, NCM Capital Management, BGK Properties, Koeppel Tener Real Estate, and Allied Homes.

Co-founded firm with investment marketing strategist and writer Liz Hecht. Specialized in creative marketing communications for institutional investment managers.Through in-depth research and analysis we helped clients identify a single source of competitivedifferentiation which became the basis for concisely written, visually compelling marketing materials and presentations.I built and managed project-specific teams of writers, designers, illustrators and photographers, consistently delivering great work on schedule and within budget.Clients included: T. Rowe Price Associates, Friends Vilas-Fischer Trust, Scudder Insurance AssetManagement, State Street Research & Management, J.P. Morgan, Prudential, Bankers Trust, Nicholas-Applegate, and New Amsterdam Partners.