Patrick Ortlieb

Patrick Ortlieb Email and Phone Number

Uniting Brands and Customers in a Digital World. @ MERGE
Patrick Ortlieb's Location
Columbus, Ohio, United States, United States
Patrick Ortlieb's Contact Details
About Patrick Ortlieb

I connect brands and customers in new and unexpected ways in a digital world.My pursuit has given me the ability to understand and empathize with customer journeys in retail, eCommerce, healthcare, financial services and manufacturing. By approaching marketing through the customer journey, I deliver a unique and necessary perspective to create tactics aligned to both customer needs and the strategic objectives of the business. By living the customer experience and applying the insights collected to business challenges, I deliver Hidden Digital opportunities for brands that break through the clutter, connect with their customers and drive business growth.Specialties: Measurement and analytics, marketing strategy, brand strategy, promotional strategy, digital and off-line tactics, marketing research and insight mining, customer journey, customer experience marketing, competitive analysis, pharmaceutical and healthcare marketing.

Patrick Ortlieb's Current Company Details
MERGE

Merge

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Uniting Brands and Customers in a Digital World.
Patrick Ortlieb Work Experience Details
  • Merge
    Vp, Strategy Leader
    Merge Sep 2023 - Present
    Chicago, Illinois, Us
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  • Fahlgren Mortine
    Director, Digital Strategy
    Fahlgren Mortine Nov 2016 - Sep 2023
    Columbus, Oh, Us
    Build strong brands and marketing plans to help clients achieve their business objectives. Grow and manage digital analytics and measurement practice. Conduct primary and secondary market research.
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  • Fitch
    Associate Director Of Strategy
    Fitch Feb 2016 - Nov 2016
  • Clutch Interactive
    Director Of Strategy And Planning
    Clutch Interactive Jun 2013 - Aug 2015
    Columbus, Oh, Us
    Define the vision, values, expectations and strategic services for Clutch Introduced and refined strategic competencies and services for Clutch including: positioning, brand planning, tactical planning, customer journey mapping, proprietary workshops and usability testing. Supervise the creation of models and documentation to support and communicate strategic recommendations relative to category, competitive set and brand and business goals/objectivesCollaborate with ICC leadership on value creation and benefit analysis. Participate in the strategic planning processRecruit and manage staff of strategists, user experience specialists and business analystsWork closely with creative, account and technology leadership to define and refine the execution of client deliverable
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  • Blue Diesel
    Vice President, Strategic Services
    Blue Diesel Mar 2013 - Jun 2013
    Managed the strategic process for the studio across account, creative and technology departmentsLed the recruiting, hiring, supervision, utilization and performance management of studio’s strategy staff. Mentor and coach the development and growth of strategists, IA/UX specialists, and media plannersSupervise the creation of models and documentation to support and communicate strategic recommendations relative to category, competitive set and brand and business goals/objectives
  • Blue Diesel
    Director Of Strategic Services
    Blue Diesel Jan 2011 - Jan 2013
    • Manage the recruiting, hiring, supervision, utilization and performance management of studio’s strategy staff • Mentor and coach the development and growth of strategists and subject matter experts• Head studio strategist, managing the strategic process for the studio across account, creative and technology domains• Supervise the creation of models and documentation to support and communicate strategic recommendations relative to our client’s category, competitive set and their brand and business goals/objectives• Present strategy capabilities and thought leadership to client
  • Blue Diesel
    Sr. Strategist
    Blue Diesel Oct 2007 - Dec 2011
    • Created, developed and presented marketing strategies and strategic recommendations to key client stakeholders including brand management, C-suite executives and vendor partners
  • Blue Diesel
    Senior Account Manager
    Blue Diesel Jan 2007 - Oct 2007
    • Grew and maintained strong business-to-business relationships by partnering with clients to discover opportunities that support their brands, customers and business goals and identify the resources and capabilities to execute them. Led teams of 6-8 individuals from a variety of disciplines including creative, account service and technology.
  • Blue Diesel
    Account Manager
    Blue Diesel Oct 2006 - Jan 2007
    Led teams of 6-8 individuals from a variety of disciplines including creative, account service and technologyDeveloped and led the Blue Diesel new business process successfully growing revenue by over 50% Led cross-functional teams, brainstorming sessions, and strategic discussions to develop marketing programs Spearheaded budget development
  • Gsww
    Account Executive
    Gsww Oct 2005 - Oct 2006
    Increased net sales 4% to $1.4 billion (2005-2006) through implementation of national advertising and promotional programsGuided the development and implementation of national advertising and promotional programs for franchise of brandsDelivered on brand’s key marketing objectives through the assembly of interdepartmental teams, clear communication of strategies and proper management of expectations. Assisted in the development of market launch materials to support business-to-business selling effortsLed an initiative to interpret the impact of new six-sigma initiative on internal processes. Mapped the process to communicate changes to cross functional team members
  • Gsw
    Market Research Analyst
    Gsw Jan 2004 - Oct 2005
    Columbus, Oh, Us
    Spearheaded research efforts that identified trends, analyzed business implications and provided actionable tactics that converted insight into competitive advantage for a variety of consumer brandsLed primary marketing research projects including development of screeners, recruiting, drafting of discussion guides and moderating in-depth-interviews or focus groups
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  • Gsww
    Market Research Coordinator
    Gsww Dec 2002 - Dec 2003
  • American Ceramic Society
    Advertising Sales Representative
    American Ceramic Society 2001 - 2002
    Westerville, Ohio, Us
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  • Retail Planning Associates
    Analyst
    Retail Planning Associates 2000 - 2000

Patrick Ortlieb Skills

Strategy Competitive Analysis Marketing Strategy Integrated Marketing Brand Development Brand Management Interactive Marketing Marketing Advertising Digital Marketing Market Research Digital Strategy Marketing Research Management Mobile Marketing User Experience B2b Marketing Communications Leadership Email Marketing Creative Direction Creative Strategy Brand Planning Positioning Fly Fishing Fly Tying Strategic Planning Cross Functional Team Leadership Business Development Direct Marketing

Patrick Ortlieb Education Details

  • Xavier University
    Xavier University
    Master Of Business Administration - Mba
  • The Ohio State University
    The Ohio State University
    Marketing

Frequently Asked Questions about Patrick Ortlieb

What company does Patrick Ortlieb work for?

Patrick Ortlieb works for Merge

What is Patrick Ortlieb's role at the current company?

Patrick Ortlieb's current role is Uniting Brands and Customers in a Digital World..

What is Patrick Ortlieb's email address?

Patrick Ortlieb's email address is pa****@****hoo.com

What is Patrick Ortlieb's direct phone number?

Patrick Ortlieb's direct phone number is (614)-383*****

What schools did Patrick Ortlieb attend?

Patrick Ortlieb attended Xavier University, The Ohio State University.

What skills is Patrick Ortlieb known for?

Patrick Ortlieb has skills like Strategy, Competitive Analysis, Marketing Strategy, Integrated Marketing, Brand Development, Brand Management, Interactive Marketing, Marketing, Advertising, Digital Marketing, Market Research, Digital Strategy.

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