Patrick Rona

Patrick Rona Email and Phone Number

Non Executive Director; Chair of the Business Advisory Board @ Youmi
Sheffield, GB
Patrick Rona's Location
Sheffield, England, United Kingdom, United Kingdom
Patrick Rona's Contact Details

Patrick Rona personal email

n/a

Patrick Rona phone numbers

About Patrick Rona

I am an experienced digital and brand marketer passionate about developing innovative and transformative brand experiences and full-funnel marketing platforms, and I have consistently built teams that have delivered highly effective marketing solutions for some of the world’s leading companies for over 25 years. I am also passionate about finding and mentoring great talent, and have been fortunate to have hired and mentored amazing people throughout my career. In recent years I’ve advised a number of start-ups across APAC and enjoy helping young companies succeed.My experience spans a broad range of marketing areas, industry categories, brands and geographic regions:* Digital & brand marketing: Digital channel and brand communications strategy development; demand generation; digital innovation and thought leadership; customer experience; data strategy; and strategic partnership development.* Category & brand experience: Health & Wellness (Cigna, Blue Cross / Blue Shield, Unilever, GlaxoSmithKline, Novartis); Financial / Insurance Services (Cigna, MasterCard, Morgan Stanley, RBS); Consumer Packaged Goods (Coca Cola, Nestle, Unilever); Telecom (Ericsson, Orange); Food Retail (McDonald’s); and Automotive (VW, Land Rover).* Talent mentoring: Hired and mentored several people who have gone on to build extraordinary careers as agency CEOs, APAC Head of Strategy for Facebook, EMEA Head of Innovation for Diageo, and several startups in fields ranging from digital marketing to ethically sourced coffee retail.* Business & stakeholder management: Agency strategy development; country and client P&L management; building and managing agile and effective cross-functional teams; proven ability to succeed in complex organizations with multiple stakeholders.* Global experience and network: Lived and worked in US/North America (15+ years); UK/EMEA (12+ years); and Asia Pacific/India/Japan (11+ years); extensive experience in Latin America.

Patrick Rona's Current Company Details
Youmi

Youmi

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Non Executive Director; Chair of the Business Advisory Board
Sheffield, GB
Website:
youmisupport.com
Employees:
4
Patrick Rona Work Experience Details
  • Youmi
    Non Executive Director; Chair Of The Business Advisory Board
    Youmi
    Sheffield, Gb
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  • Include Consulting
    Director And Advisor
    Include Consulting
    Sheffield, Gb
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  • Self-Employed
    Startup Advisor
    Self-Employed Jan 2014 - Present
    Various
    She1k, Singapore: Participated as a C-Shark panelist and investor in the 2022 fundraising round for this female-led angel investor syndicate based in Singapore. Jitjatjo, Singapore, Sydney, NY: Worked closely with the CEO and seed investors to develop the initial business plan, brand platform, and marketing strategy to launch what is now one of the top talent management platforms for the gig economy. US$65 million raised to date.ViSenze, Singapore, China: Worked with the founders to develop and implement the brand platform and a full-funnel marketing platform for the leading AI-driven visual shopping platform. Also utilized my network to help ViSenze launch in Hong Kong and mainland China. US$26 million raised to date.6Estates, Singapore: Worked with the founders and CEO to develop and implement the brand platform and a full-funnel marketing platform. 6Estates provides AI-driven back-office process automation solutions in the financial services sector. US$5 million raised to date.Northern Rift, US: Investor and board advisor to the founder of an innovation pipeline management platform.DocDoc, Singapore, SEA: Worked with the founders to develop and implement a full-funnel marketing platform across Singapore and other key Southeast Asian markets for the leading AI-driven patient health management platform in SEA. US$20+ million raised to date.Padang & Co, Singapore: Worked with the founder of this open innovation incubator to advise several early-stage startups in brand and marketing strategy.Include Consulting, Singapore: Led the rebranding of this leading Asia-based diversity, equity, and inclusion consultancy; currently working with the founder to develop and implement a full-funnel marketing plan.
  • Cigna
    Director, Head Of Brand & Thought Leadership, International Markets
    Cigna Jun 2020 - Dec 2022
    Singapore, Singapore
    Responsibilities included developing and executing innovative brand marketing and thought leadership activities that supported strategic and commercial priorities across International Markets targeting employees, B2C and B2B audiences; developing and executing strategic content marketing plans across paid, owned and earned media channels; and overseeing regional integrated agency relationships and budget management. Achievements included:• Brand strategy – led the development of the brand strategy for the launch of new health services offerings in Hong Kong, UAE, and UK. Currently leading the development and implementation of our new global brand strategy and identity across IM. • Brand innovation – led an innovation hackathon that resulted in a partnership with Ellipsis Health, and the launch of Cigna StressWaves, a brand platform that enabled people around the world to measure their stress levels leveraging AI-driven voice technology. The platform has generated over 250k stress measurements, 100k+ qualified leads, and $125 million+ in sales of the IPMI health product.• Brand health – 20%+ improvements in brand awareness, engagement, favorability, and consideration in key markets across IM.• Company reputation – the StressCare / StressWaves platform developed and managed by the brand team has won several industry and creative awards, including a Cannes Lion for digital/data innovation (2021).• Other – part of the core team that successfully transitioned 6 APAC markets to Chubb as part of a $5.36 billion sale of our supplemental insurance businesses.
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  • Mccann Worldgroup
    Chief Digital Officer, Asia Pacific
    Mccann Worldgroup Jan 2015 - Apr 2020
    Singapore
    Responsible for strengthening MW APAC’s digital marketing capabilities; growing digital service revenue and profit; leading digital and brand marketing programs for clients such as Cigna, Coca Cola, L’Oreal, MasterCard, Microsoft, and Nestle; and building innovation partnerships with Facebook, Google and start-up incubators. Member of MW Global Digital Leadership Council; MW APAC Executive Board.
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  • Ddb
    Chief Digital Officer, Emea (2010-2011) & Asia Pacific (2012-2014)
    Ddb Jan 2010 - Dec 2014
    London, Singapore
    Responsible for leading and expanding DDB Groups’ digital marketing capabilities across EMEA and then APAC; growing digital service revenue and profit; and leading digital and brand marketing programs for clients such as Fonterra, McDonald’s, Ericsson, Knorr, Saudi Telecom, Heineken, and VW.
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  • Tribal Worldwide
    President, Emea (2010-2011) & Asia Pacific (2012-2014)
    Tribal Worldwide Jan 2010 - Dec 2014
    London, Singapore
    Member, Global Executive Committee, Tribal WorldwideAs a member of the Tribal Worldwide Global Executive Committee, I was responsible for working with the other GEC members and DDB Group CEO, Chuck Brymer, to define and implement the vision, mission, and strategy for Tribal Worldwide. The GEC was also responsible for converting global growth / new business opportunities and coordinating corporate communications activities across all regions.
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  • Ogilvyone
    Global Digital Partner, Unilever
    Ogilvyone 2008 - 2010
    London, Uk
    As the global digital brand marketing lead for Ogilvy’s Unilever account, I was responsible for all aspects of the relationship across 11 Unilever brands including revenue, profit margin, strategy, creative output and client satisfaction. Innovation and thought leadership – led the development of three digital innovation centers in key Unilever offices in the UK, Brazil, and Singapore.
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  • Craik Jones
    Head Of Digital
    Craik Jones 2006 - 2008
    London, Uk
    Responsible for all aspects of Craik Jones’ digital offering including the digital strategy and creative output for brands including Land Rover, Gordon’s Gin, and Orange mobile. Increased digital revenue from less than 10% of total revenue to over 35% in two years.
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  • Digitas
    Senior Vice President, Marketing
    Digitas 1999 - 2006
    New York, Us; London, Uk
    Senior Vice President (2005-06), Vice President (2002-05), Director (2000-02), Associate Director (1999-2000)Co-led client service team, and relationships with several of the agency’s largest US and UK/European clients including Morgan Stanley, Ericsson, Royal Bank of Scotland (RBS), GlaxoSmithKline (GSK), and Unilever. Top office revenue generator from 2003-06.
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  • Agency.Com
    Group Account Director
    Agency.Com Jan 1996 - Dec 1999
    New York, Us
    Senior Manager / Account Director / Group Account DirectorManaged client relationships including Blue Cross & Blue Shield, HP, Kmart, Pepsi-Lipton, and Unilever.
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  • Firstmark Holdings
    Manager
    Firstmark Holdings 1991 - 1995
    New York, Us
    Manager, International Business DevelopmentFirstMark Holdings was a private equity firm that invested in and managed a series of wireless communications ventures across Latin America. Responsible for developing business plans and financial models, assessing legal, financial and operational viability of proposed ventures, and coordinating investments with key partners including Motorola and Bell South.

Patrick Rona Skills

Digital Strategy Marketing Online Advertising Creative Strategy Digital Marketing Integrated Marketing Marketing Communications Creative Direction Digital Media Interactive Marketing Mobile Marketing Content Strategy Advertising E Commerce Interactive Advertising Strategy

Patrick Rona Education Details

Frequently Asked Questions about Patrick Rona

What company does Patrick Rona work for?

Patrick Rona works for Youmi

What is Patrick Rona's role at the current company?

Patrick Rona's current role is Non Executive Director; Chair of the Business Advisory Board.

What is Patrick Rona's email address?

Patrick Rona's email address is du****@****o.co.uk

What is Patrick Rona's direct phone number?

Patrick Rona's direct phone number is (646) 865*****

What schools did Patrick Rona attend?

Patrick Rona attended Washington University In St. Louis, Omnicom University.

What are some of Patrick Rona's interests?

Patrick Rona has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Science And Technology.

What skills is Patrick Rona known for?

Patrick Rona has skills like Digital Strategy, Marketing, Online Advertising, Creative Strategy, Digital Marketing, Integrated Marketing, Marketing Communications, Creative Direction, Digital Media, Interactive Marketing, Mobile Marketing, Content Strategy.

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