Patrick Armstrong Email & Phone Number

Support marketing and communications efforts by working on a variety of design and communication projects including: brand identity and guidelines, logo design, collateral graphic design, PowerPoint presentation development, marketing material development for print/online. Develop, implement, and manage digital marketing strategies related to organic social media. Develop and implement internal communications deliverables for various channels (email, investor newsletters, etc.) and write/edit for various internal events and communications. Ensure communications align with quality and brand standards. Manage/oversee all social media content to ensure compliance with core values. Assist property team members with social media posting. Manage digital media library including property photography, floor plans, site maps, logos, 360 tours, and pre-recorded video tours. Order digital media assets from vendor list and manage order requests. Create and design social posts using Adobe Creative Cloud (InDesign, Illustrator, etc), Publisher, Canva, or similar programs. Stay up to date with best practices and technologies in digital marketing. Manage the creation and production of leasing and marketing materials. Work closely with other marketing team members and departments to meet organizational needs.

Brockport, New York

Design, print, and digitize material that supports the marketing efforts of the University. Meet with campus colleagues to discuss the scope of projects and to determine the specifications for requested services. Search for images and graphic designs attractive to multiple audiences. Act as the project manager through completion of each job to ensure deadlines are met. Prepare layouts and designs consistent with brand standards. Review designs for errors before printing or publishing. Collaborate with the campus print shop and the mailroom to ensure timely and accurate printing and mailing of materials. Support the University’s student recruitment and retention efforts by providing creative direction and execution for printed and digital material. Support social media tactics by creating graphics as needed. Create or modify email templates and landing pages to support undergraduate admissions. Develop skills that will move the University in the direction of being a more accessible campus in the form of accessible PDFs and color contrast. Evaluate opportunities to train more campus colleagues that could benefit from this training.

Clarksville, Tennessee Area

Collaborated with Student Affairs staff to conceptualize and produce various publications by assisting in the development and integration of consistent university branding. Used data-based marketing research and analysis to work with Student Affairs staff to develop effective concepts for projects. Researched industry trends, competitor activities, and other factors impacting Student Affairs publication/marketing activities. Identified new, targeted communication vehicles to enhance awareness of the Division. Monitored, updated, and enhanced Student Affairs and Student Publication web pages. Produced the New Student Guide, Parent & Family Guide, Student Handbook & Calendar, and Student Affairs Annual Review each year for the university and Division. Advised The All State student newspaper on journalism skills, AP Style, and current trends. Coordinated travel, contest entries, presentations, and trainings for student newspaper staff. Developed and provided in-service training for entire Student Publications staff throughout the year. Provided on-going publication critique sessions with Student Publication staff for quality and enhancements. While in this role, my students earned 55 awards at state, regional, and national levels.

Greater Nashville Area, Tn

Created front-page illustrations and layouts using Adobe InDesign, Photoshop, Illustrator, and CCI Newsgate. Worked with newspaper staff remotely via telecommunications. Evaluated editorial content placement of stories, photographs, graphics, and infographics on newspaper pages. Worked with newspaper site staff for specific direction of designs, photographs, and editorial content. Consulted with newspaper printers for reproduction guidance on various projects. Produced news, sports, opinions, and features sections for other studio newspapers. Designed advanced projects such as Sunday covers and special sections for multiple studio newspapers. Served as team leader on weekends and when supervisor was out of the office. Lead news designer for the Montgomery Advertiser, advance production work for special publications, and Sunday 1A's for the Montgomery Advertiser, Leaf-Chronicle, Daily News Journal, Jackson Sun and Hattiesburg American.

Master Of Arts (M.A.), Marketing

Bachelor Of Science (Bs), Communication And Media Studies

Activities and Societies: Kappa Sigma Fraternity, The All State student newspaper, The Monocle, student yearbook, Order of Omega, Omicron.