Patrick Shore

Patrick Shore Email and Phone Number

Assistant Vice President - Digital Marketing at U.S. Bank - Innovative Digital Marketing Leader @ U.S. Bank
minneapolis, minnesota, united states
Patrick Shore's Location
Charleston, South Carolina, United States, United States
Patrick Shore's Contact Details

Patrick Shore personal email

About Patrick Shore

Please note: I am based in Charleston, South Carolina<>I am a digital problem solver, driven to continuously find a better way of doing things. My goal is to drive value by finding innovative ways to tell better stories, engage customers, build communities, and improve business performance using digital technology along common sense, practical solutions, and hard work.Specialties:• Digital marketing strategy development and execution, campaign management, product marketing (B2B and B2C)• Multi-channel, online lead gen and digital acquisition marketing• Social media marketing, online marketing, PPC/SEO/Search marketing, retargeting/remarketing, RTB• Data-driven digital channel mictrotargeting/segmentation• Content marketing and multichannel digital advertising• Email marketing campaigns with Acxiom/ExactTarget• Marketing automation: Pardot, Marketo, Salesforce.com/SFDC• Social media monitoring - Radian6 EC, Spredfast• Content Management Systems (CMS): Adobe Experience Manager (AEM), Sitecore, Microsoft SharePoint• Business analytics and market research, business intelligence• Analytics tools: Google Analytics, Adobe Analytics/SiteCatalyst/Omniture, Webtrends• Training & education systems (LMS)/curriculum development• Internal/corporate communications, Intranet development, project managementContact me:Email: patrick@patrickmshore.comFor more work samples and an expanded look at my projects and experience, please visit:http://www.patrickmshore.com or http://www.pinterest.com/patrickmshore/work-samples/

Patrick Shore's Current Company Details
U.S. Bank

U.S. Bank

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Assistant Vice President - Digital Marketing at U.S. Bank - Innovative Digital Marketing Leader
minneapolis, minnesota, united states
Website:
usbank.com
Employees:
59540
Patrick Shore Work Experience Details
  • U.S. Bank
    Assistant Vice President - Strategy & Platforms, Digital Marketing
    U.S. Bank Aug 2012 - Present
    Charleston, South Carolina, United States
    Role & ResponsibilitiesResponsible for overall global digital marketing strategy for Elavon with a focus on customer acquisition, engagement, and retention. Leader of digital marketing, email marketing, and social media team in a regulated industry (financial services). Direct digital campaigns that acquire, engage, nurture, and retain customers. Campaigns span all digital advertising platforms including paid search, display, retargeting, RTB with custom audiences, mobile apps and social media. Direct marketing analytics with a focus on multi-channel attribution, cross platform analytics and customer life time value. Protect the brand in the digital space using MarkMonitor. Social media monitoring and social customer care/servicing via Radian6 and Spredfast. Manage relationship and digital project workflows with local, national, and global agencies. Manage digital spend and team.Sample AccomplishmentsBuilt digital marketing operating system. Established mobile-first digital strategy in a very traditional, content-heavy organization. Developed adaptively responsive global website presence using Sitecore. Increased website traffic globally by 32%. Established social media-based customer support for Europe and North America with multi-language capabilities. Implemented lead generation campaigns for direct sales to prospects in the US and Europe. Managed global team of marketers in the US, Canada, and Europe.
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  • American Cancer Society
    Sr. Online Communications Manager
    American Cancer Society Nov 2004 - Aug 2012
    Atlanta, Georgia
    Developed digital marketing, email marketing, and social media strategies to increase awareness and activation for ACS services, reach wider audiences, increase levels of fundraising, communicate and engage staff, volunteers and constituents using industry best practices. Technologies included websites, Intranets, e-mail marketing, online advertising, blogs, Twitter, Facebook, and Youtube.Developed measurable processes for reporting the impact of marketing, audience reach, and communication efforts and the calculation of ROI. Designed training modules to improve business literacy and training for staff. Produced reports and made recommendations to leadership. Developed partnerships and opportunities with for-profit businesses.Served as expert in online marketing for the Division.See project for sample accomplishments below...
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  • Loyaltyworks
    Loyalty Marketing Specialist
    Loyaltyworks Oct 2002 - Nov 2004
    Greater Atlanta Area
    Developed creative direct, online, and interactive marketing communications programs for clients, liaised with internal project teams and external agencies, and managed production workflow and processes. Developed marketing for new products including Builderscircle.com.Designed successful campaigns for SunTrust Banks and EarthLink Inc. These campaigns involved increasing customer retention and enhancing desired customer behavior using online tools. Developed an employee incentive/loyalty program for Siemens to increase add-on sales.
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  • Cumulus Media
    Promotions Intern - Q100
    Cumulus Media Jul 2000 - Sep 2002
    Greater Atlanta Area
    Designed low cost/high visibility marketing strategies that helped the station grow its listener base during startup. "Guerilla” strategies effectively led to increased market share in greater Atlanta. Managed group of interns to staff events and onsite promotions promoting the Q100 “Bert Show” and our advertising client’s specialty events.
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  • Nationwide Insurance
    Capital Budgeting Intern - Trial Division
    Nationwide Insurance May 1997 - Aug 1998
    Columbus, Ohio Area
    Developed and maintained annual capital budgeting platform to assist in managing $70 million enterprise budget. Developed systems to better track and anticipate future budget expenses for Division made up of over 60 offices, 700 attorneys, and paralegals. Supported Budget Manager with Oracle PeopleSoft applications and complex financial reporting.
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Patrick Shore Skills

Email Marketing Online Marketing Marketing Social Media Marketing Digital Marketing Social Media Digital Strategy Google Analytics E Commerce Marketing Strategy Online Advertising Brand Development Public Relations Intranet Strategy Entrepreneurship Business Analysis Strategic Communications Search Advertising Loyalty Marketing Web Analytics Staff Management Web Project Management Business Planning Twitter Campaign Management Market Research Change Management Brand Management Facebook Marketing Budget Management Learning Management Website Development Sitecore Rtb Online Lead Generation Online Reputation Management Linkedin Online Product Launches Rfp Design Agency Relationship Management Inbound Marketing Contract Negotiation Community Management Html Fundraising Mobile Marketing Omniture Video Production Surveys Volunteer Engagement

Patrick Shore Education Details

Frequently Asked Questions about Patrick Shore

What company does Patrick Shore work for?

Patrick Shore works for U.s. Bank

What is Patrick Shore's role at the current company?

Patrick Shore's current role is Assistant Vice President - Digital Marketing at U.S. Bank - Innovative Digital Marketing Leader.

What is Patrick Shore's email address?

Patrick Shore's email address is pa****@****ail.com

What is Patrick Shore's direct phone number?

Patrick Shore's direct phone number is +161230*****

What schools did Patrick Shore attend?

Patrick Shore attended Miami University.

What are some of Patrick Shore's interests?

Patrick Shore has interest in Innovation, Getting My Hands Dirty, Consulting, Digital Marketing, Brand Development, Startups, Branding, Health.

What skills is Patrick Shore known for?

Patrick Shore has skills like Email Marketing, Online Marketing, Marketing, Social Media Marketing, Digital Marketing, Social Media, Digital Strategy, Google Analytics, E Commerce, Marketing Strategy, Online Advertising, Brand Development.

Who are Patrick Shore's colleagues?

Patrick Shore's colleagues are Meagan Gartrell, Trent Kershaw, Amberley Vogt, Theresa Anderson, Stacie Destin, Nick Nordman, Ue Lisa Cha.

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