Patrick Shore Email & Phone Number

Charleston, South Carolina, United States

Role & ResponsibilitiesResponsible for overall global digital marketing strategy for Elavon with a focus on customer acquisition, engagement, and retention. Leader of digital marketing, email marketing, and social media team in a regulated industry (financial services). Direct digital campaigns that acquire, engage, nurture, and retain customers. Campaigns span all digital advertising platforms including paid search, display, retargeting, RTB with custom audiences, mobile apps and social media. Direct marketing analytics with a focus on multi-channel attribution, cross platform analytics and customer life time value. Protect the brand in the digital space using MarkMonitor. Social media monitoring and social customer care/servicing via Radian6 and Spredfast. Manage relationship and digital project workflows with local, national, and global agencies. Manage digital spend and team.Sample AccomplishmentsBuilt digital marketing operating system. Established mobile-first digital strategy in a very traditional, content-heavy organization. Developed adaptively responsive global website presence using Sitecore. Increased website traffic globally by 32%. Established social media-based customer support for Europe and North America with multi-language capabilities. Implemented lead generation campaigns for direct sales to prospects in the US and Europe. Managed global team of marketers in the US, Canada, and Europe.

Atlanta, Georgia

Developed digital marketing, email marketing, and social media strategies to increase awareness and activation for ACS services, reach wider audiences, increase levels of fundraising, communicate and engage staff, volunteers and constituents using industry best practices. Technologies included websites, Intranets, e-mail marketing, online advertising, blogs, Twitter, Facebook, and Youtube.Developed measurable processes for reporting the impact of marketing, audience reach, and communication efforts and the calculation of ROI. Designed training modules to improve business literacy and training for staff. Produced reports and made recommendations to leadership. Developed partnerships and opportunities with for-profit businesses.Served as expert in online marketing for the Division.See project for sample accomplishments below...

Greater Atlanta Area

Developed creative direct, online, and interactive marketing communications programs for clients, liaised with internal project teams and external agencies, and managed production workflow and processes. Developed marketing for new products including Builderscircle.com.Designed successful campaigns for SunTrust Banks and EarthLink Inc. These campaigns involved increasing customer retention and enhancing desired customer behavior using online tools. Developed an employee incentive/loyalty program for Siemens to increase add-on sales.

Greater Atlanta Area

Designed low cost/high visibility marketing strategies that helped the station grow its listener base during startup. "Guerilla” strategies effectively led to increased market share in greater Atlanta. Managed group of interns to staff events and onsite promotions promoting the Q100 “Bert Show” and our advertising client’s specialty events.

Columbus, Ohio Area

Developed and maintained annual capital budgeting platform to assist in managing $70 million enterprise budget. Developed systems to better track and anticipate future budget expenses for Division made up of over 60 offices, 700 attorneys, and paralegals. Supported Budget Manager with Oracle PeopleSoft applications and complex financial reporting.