Hi! I'm a digital journalist and entrepreneur with a decade of experience at the intersection of news and technology. As co-founder of Verso, a San Francisco-based consulting lab, I help newsrooms, business leaders, and non-profits step into the AI age.As a John S. Knight Journalism Fellow at Stanford University (2023-2024), I researched AI's impact on media and journalism, collaborating with computer scientists to create AI tools for journalists. My work encompassed AI policy, ethics, coding, and business development.Previously, I founded and led the social media team at Austria's largest newsroom, managing news coverage for 2.4 million followers across TikTok, Instagram, and Facebook. I pioneered strategies against misinformation and hate speech, and began exploring AI for newsrooms in 2017.My journalism career spans coverage of the European refugee crisis, wars, global elections, and the pandemic. In 2019, I was awarded Austria's prestigious Walther Rode Prize for our coverage of the 'Ibiza scandal'.
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Co-FounderVerso Jul 2024 - PresentSan Francisco, California, United StatesVerso is a global consulting lab based in San Francisco that supports media organizations, non-profits, and business leaders as they step into the AI age. Verso was founded by Kaveh Waddell and me as John S. Knight Journalism Fellows at Stanford. -
John S. Knight Journalism FellowStanford University Sep 2023 - Jun 2024Palo Alto, California, United StatesAs a John S. Knight fellow at Stanford University, I researched the impact of AI on the information ecosystem, particularly on the media, journalism and elections. I collaborated with computer scientists to create AI tools for journalists, worked on AI policy and ethics, learned to code, and built skills in entrepreneurship and business development.Projects:- Built prototypes of AI tools for reporters and editors with my JSK colleague Kaveh Waddell- Developed AI workshops and training programs for journalists- Explored AI for leadership training, developed my own chatbot to practice difficult conversationsClasses- Programming Methodology: Introduction to Python (Computer Science)- Forbidden Design: AI Policy and the Future of History (Design School)- Shaping America's Future: Exploring the Key Issues on Our Path to the 2024 Elections- Entrepreneurship: Formation of New Ventures (Graduate School of Business)- Conversations in Management (Graduate School of Business)- Beginner's Improv (Theater & Performance Studies)In addition to my AI projects, I worked with journalism students and educators in Northern California to explore the possibilities and challenges of news journalism on TikTok. -
Head Of Social Media, Zeit Im BildOrf May 2014 - Aug 2023Vienna, AustriaIn this role, I led a social team of six producers and editors, developed and executed our off-platform strategy and oversaw our news coverage on social media, including breaking news. My daily responsibilities included the creation and curation of news content for our social platforms. I planned our coverage, assigned editors and producers to stories, gave feedback, and also regularly produced text, video and visual content myself. In my time at ORF, I produced hundreds of social videos, many of them in vertical video format.My projects included:TikTok (@zeitimbild)- Launched the account in October 2021, grew it to 360,000 followers in 12 months- Majority of our audience is younger than 20, huge popularity with teenagers- Coverage of a wide range of issues, from politics and current events to finance, entertainment and online culture- Creative short-form videos that are native to TikTok and use the platform's visual languageInstagram (@zeitimbild)- Launched in 2019, this is now the largest news account on Instagram in Austria (1 million followers)- More than 30 million video views and 8 million interactions per month (on average)- Strategic use of video, text, photos, graphics, data journalism and interactive storytelling -
Lecturer, Digital JournalismFhwien Der Wkw (University Of Applied Sciences For Management & Communication) Feb 2015 - Feb 2022Vienna, AustriaAt the University of Applied Sciences in Vienna, I taught courses in English and German on a wide range of aspects of digital journalism. These included social publishing, fact-checking, UGC verification, mobile reporting and podcasting. -
Social Media InternOrf Jul 2013 - Oct 2013Vienna, AustriaAs an intern, I planned and implemented the first off-platform strategy for news at ORF and founded the social team.
Patrick Swanson Education Details
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John S. Knight Journalism Fellowship -
Political Science
Frequently Asked Questions about Patrick Swanson
What company does Patrick Swanson work for?
Patrick Swanson works for Verso
What is Patrick Swanson's role at the current company?
Patrick Swanson's current role is Journalist & technologist | Co-founder of Verso.
What schools did Patrick Swanson attend?
Patrick Swanson attended Stanford University, Universität Innsbruck.
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