Patrick Conroy Email & Phone Number

West Chester, PA, US

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

- Personally selected by the Executive VP and General Manager of the US Region to serve as her Chief of Staff as a developmental rotation, in preparation for more senior leadership roles.- Ensured EVP/GM of US Region (and US Leadership Team) stayed focused on key priorities and outcomes- Acted as agent for EVP/GM of US Region within various project teams.

Philadelphia, Pennsylvania, United States

- Grew SUNOSI net revenue 60% YoY- Repositioned SUNOSI to drive differentiation vs. key competitors, accelerating net revenue growth- One team member promoted, two team members rotated into new opportunities within Jazz

Greater Philadelphia Area

• Delivered two TV adds proven to drive (statistically significant) behavioral change in both parents of adolescents and adult consumers
• Launched social media campaign for 19-26 year old cohort that drove 12% increase in awareness in 3 months (won PM360 Magazine’s 2019 Trailblazer award)
• Grew $1.5B portfolio of brands (double digit revenue growth) two years straight. At the same time, contributed more in actual net sales growth dollars than any other franchise in Primary Care portfolio.
• Doubled consumer awareness of Nexplanon over this time period through consumer segmentation, new positioning, development and launch of new DTC campaign.
• Managed team of 5 high performing associate marketing directors. One was promoted to marketing director during my tenure.
• Filled in for colleague on maternity leave for 6 months and assumed position as Director of Consumer Marketing Center of Excellence with a team of 7 associate directors, while still performing my duties as US Marketing.

Greater Philadelphia Area

• Launched geo-targeted consumer advertising campaign that contributed to 40% growth of contraceptive product in 2013. Product exceeded growth projections in 2014. Grew consumer awareness of same product from 3% to 22%.
• Developed new positioning strategy and advertising campaign projected to boost product trial amongst target consumer by 75% vs. current positioning.

Greater Philadelphia Area

SMI Alcott assists our clients in building profitable, competitive brands by leveraging the insights that are found through deep exploration of consumers and their needs. Our renowned Consumer Segmentation and Need States offerings create enduring guidebooks for brand positioning, advertising and the building of robust innovation pipelines.

Fort Washington, PA

Repositioned a flagship brand for growth in a fierce competitive environmentIn face of multiple new natural category entrants, repositioned brand to new targets, regaining 39 pts. of lost equity vs. prior yearDeveloped new surround sound campaign featuring the brand’s first ever “10 lb. Weight Loss” claim that grew consumption and shipments as much as 30%.

Fort Washington, PA

Enacted Retail plan that resulted in share growth for brand after three straight years of declineSemi-permanent displays at Wal*Mart drove +9.0% sales growthIncremental off-shelf support and strong copy drove +6.7% sales growth at FDMxSuccessfully defended against a major competitive threat on Sleep business, filled the innovation pipeline for future.

Fort Washington, PA

Managed and grew portfolio of five small brands worth $170MM in gross salesDeveloped a positioning and brand footprint for Children’s Benadryl marketing directly to Moms via a “fast acting” claim, growing the brand 3% vs. prior yearLaunched first-ever unit dose children’s liquid medicine worth $10mm in salesFilled the new product pipeline with four.

Fort Washington, PA

Researched consumer need states, sourced technologies, qualified suppliers and developed Business Models to penetrate new market segment, leading to $40MM Precise brand launch in 2010 (90% incremental to existing business)

Fort Washington, PA

Launched $140MM Rapid Release Gel line extension which directly caused the turnaround of an eight year brand sales declinePlanned, Developed and Executed a $20MM NASCAR/Team Tylenol partnership that drove 3x purchase intent among NASCAR fans

Bachelor Of Science, Physics

Masters, Business Administration