Leadership Management: Lead corporate development and introduce new methods, techniques and provide evaluation criteria for client projects, programs and people. Also oversees overall planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods. Account Management: Lead and manage key client relationships - providing strategic support and thought leadership for clients in the SEA region such as StarHub, Sony, Singapore Press Holdings, Standard Chartered, PayPal, Prudential, P&G. It is about using data to translate and deliver insights through quarterly benchmark review for clients to make sound business decisions from an operational and top executive level.
Operational Management: Oversees each functional teams to ensure seamless delivery and KPIs are met. This includes supporting development of digital campaign strategies, tactical approach, end-to-end campaign implementation and reporting. Identify best practices and areas for improvement to drive operation efficiency for clients.

Supported and managed Asia Marketing team initiatives for Cisco System. Worked with regional markets, Cisco’s internal service bureau and external vendors/partners to fulfil campaign deliverables.
Developed optimal campaign tactics and up-to-date campaign progress to ensure efficient completion of all tasks and marketing objectives.

Headed the interactive division of the group, playing management and supervisory role, for a team that consists of Web developers, interactive campaign executives, as well as external suppliers, vendors and freelancers.
Managed the web division daily operations and ensuring efficient support rendered to other divisions within the company.
Maintained and monitored web interactive tools/mechanisms that supports all interactive campaigns, e.g. building in-house customised web tracking and maintenance engine, DoubleClick (inventory), message reach, myregtool and etc.
Managed the web infrastructure including data center and maintained database inventory.

Planned, administered, and developed custom Web campaigns for leading technology vendors such as Nokia, Cisco Systems, IBM, Intel, etc.
Provided consultative support to clients and project teams on project scope, design, and requirements.
Hands-on in developing of online and offline digital (marketing) assets such as micro site, HTML email, online survey forms, banners, brochures and etc to convey strong marketing messages to target audience.