Patrick Vartuli Email & Phone Number

Melbourne, Vic, Au

Melbourne Cbd, Victoria, Au

Sydney, Nsw, Au

Partnering with UnicornX to provide advisory services focussed on the following areas:* Technology strategy and roadmap development.* Target operating model design and implementation.* Delivery frameworks and methodologies.* Vendor advice, selection, and negotiation.* Budget and efficiency benchmarking.* Emerging technologies and industry trends.

Docklands, Victoria, Au

After launching OnePass in May 2022, I moved into a role focussed on identifying, validating, and executing on future commercial opportunities within OneDigital. • Defined and executed the strategy to transform Wesfarmers’ Advanced Analytics Centre into OneData, a product-centric team of data scientists and AI/ML engineers focused on enabling Wesfarmers’ retail divisions to better understand and serve their customers. Implemented a new structure and operating model along with a new AI/ML platform to enable productionisation of machine learning models at scale and real-time delivery of insights across the group, forecasting $30m/year in savings across merchandising and pricing. Consolidated the core OneData platform with OnePass to achieve improved efficiency, resilience, and $1m/year in resource savings.• Established a key commercial partnership between OnePass and Flybuys, accelerating the growth of Wesfarmers’ enterprise data assets and group-wide customer insights. Negotiated terms with executive leaders across Wesfarmers, Coles, and OneDigital and led the technical solution design and implementation.• Developed business cases and recommendations to support OneDigital’s strategy of pursing adjacent growth opportunities across technology-centric industries. Worked closely with the Wesfarmers Business Development team and reported into a steering committee including the Wesfarmers MD and CFO.

Docklands, Victoria, Au

Selected as part of the founding team to establish Wesfarmers’ centralised digital and data division now known as OneDigital. Starting with a greenfields environment and working to an ambitious timeframe, I led the formation of OneDigital’s technology and data functions and launched OnePass, Wesfarmers’ retail subscription program.• Designed, developed, and delivered the OnePass platform. Integrated with 3 of Australia’s biggest retail brands (Kmart, Target, Catch) and launched the OnePass program to market within 11 months;• Established a new team of 140+ FTE made up of permanent hires, contractors, and consultants working across functions including engineering, delivery, cyber security, architecture, data & analytics, and operations;• Developed and implemented an operating model across the entire technology function including cyber security policies/standards/controls/procedures, production support procedures, architecture review board, engineering standards, product delivery methodology, etc;• Managed design and development across a complex environment including internal teams, external partners, and other divisions within the Wesfarmers group;• $50m budget under management.

Burnley, Victoria, Au

Joined Bunnings in a new role to lead the organisation’s digital transformation with a focus on implementing new eCommerce and MarTech platforms while also uplifting internal digital delivery capability. Later moved into a broader role to develop the technology strategy across Bunnings’ retail and B2B divisions. Accountable for the development and implementation of a new technology structure and operating model, including the creation of a clear long-term strategy with supporting roadmaps aligned to business objectives. Key outcomes include:• Implementation of an all-new Enterprise Data Platform based on Azure, Snowflake, and Dataiku;• Founding member of the Bunnings Marketplace team. Led the technology feasibility assessment, architecture, and platform provider selection processes along with forming the team responsible for delivering the platform to production;• Negotiated a new $70m deal with Bunnings’ digital delivery partner – introducing both beneficial commercial terms and a more mature contractual construct in order to de-risk Bunnings’ entry into eCommerce;• Led the technology selection and RFP process to appoint a new partner for the implementation of Bunnings’ future-state eCommerce platform;• Implementation of Salesforce CRM for the B2B sales team.

Docklands, Vic , Au

Tasked with maturing the organisation’s digital delivery capability and defining a digital platform target state and implementation strategy. Accountable for development and delivery across the AFL/Telstra digital media network, encompassing afl.com.au and several other properties servicing over 6 million active users each month. Key outcomes include:• Redevelopment of AFL.com.au featuring an all-new responsive design, deeper MarTech integration, and enhanced content management capabilities;• Implementation of CI/CD practices including test automation and Gitflow source control to enable continuous delivery;• Development of a new team structure based on SAFe principles – resulting in smaller cross-functional Scrum teams, clearer accountability, fewer lines of communication, and additional career pathways;• Validation of the AFL’s digital product roadmap through new elaboration and estimation practices, enabling more informed executive-level decision making.

Melbourne, Victoria, Au

Promoted to Head of Technology role, encompassing the Delivery Manager portfolio plus DevOps and Application Design functions. Accountable for end-to-end delivery, operations, and production support across the Digital Sales portfolio. Role included strategy and delivery leadership for a portfolio of over 100 digital sales and marketing assets including ANZ.com.au, sales and lead-generation applications, back-office servicing, and digital marketing & analytics platforms (Adobe Marketing Cloud). Accountable for a team of 150 engineering and delivery resources across Australia, India, and China. Key outcomes include:• Delivered $15m/year in savings through building an internal delivery team and reducing reliance on external vendors;• Uplifted digital sales by 12.5% during FY17 resulting in an additional $6 million of revenue;• Improved organic SEO performance by 10% through website performance optimisation;• Pioneered the use of cross-geography Scrum teams within ANZ and was recognised by CEO Shayne Elliot as a model to replicate across the organisation;• Implemented marketing automation through Adobe Campaign, enabling real-time messaging to customers for both servicing and marketing communications;• Delivered a Robotic Process Automation solution for the onboarding of new Wholesale customers, reducing data entry times from 2 hours to 7 minutes;• Uplifted customer satisfaction through the implementation of electronic identify verification and document submission functionality.

Melbourne, Victoria, Au

Promoted from the Lead Release Manager role after only 5 months and tasked with transforming an ailing portfolio into a high-performing delivery function. Accountable for development and delivery accountability across ANZ’s web-based and customer-facing channels, leading and building a delivery team while also managing external vendors. Key outcomes include:• Built ANZ’s digital sales delivery team from the ground up, giving ANZ the ability to retain IP, lower cost, and reduce time to market compared to using external providers;• Implemented ANZ’s first platform using public cloud technology by delivering an all-new ANZ.com.au using AWS, Akamai, and Adobe Experience Manager. Created the ability for business self-service and rapid technical changes through CI/CD.

Melbourne, Victoria, Au

One of the first hires into ANZ’s onshore digital delivery team. Brought on board to develop and implement Agile delivery practices. Accountable for the leadership of ANZ’s digital release management team and implementation of Agile principles and practices. Key outcomes include:• Uplifted capability across ANZ’s digital release management team via the introduction of Agile ways-of-working;• Built new Scrum teams and embedded modernised operating models across Melbourne and Chengdu (China).

Melbourne, Vic, Au

Brought on board to mature Sportsbet’s delivery capability and turn around a troubled mobile and API transformation program. Accountable for end-to-end project management accountability across native mobile, web application, and API transformation projects. Responsible for the development and implementation of project management and software delivery practices within the organisation. Key outcomes include:• Delivered a $10m program of work including all-new mobile and tablet applications (both web-based and iOS-native) and an API gateway;• Matured Sportsbet’s in-house delivery capability through the introduction of Scrum teams and release trains;• Uplifted engineering capability by establishing partnerships with specialist agencies and brokering knowledge transition activities between themselves and Sportsbet’s internal teams;• Introduced performance testing methodologies which led to improving application speed by up to 1000%.

Melbourne, Victoria, Au

Asked to join NAB’s technology team in order to strengthen their stakeholder relationships and business understanding. Accountable for managing a $7m portfolio of projects across a portfolio of digital assets including nab.com.au, internet banking, and call centres. Led the engagement, supply/demand management, project planning, and business management functions across all delivery teams within the portfolio. Key outcomes include:• Delivered major revamps of nab.com.au and NAB’s Internet Banking platform; • Inherited a $7m project portfolio tracking at 15% above budget and achieved an 18% reduction within 3 months; • Developed and implemented demand forecasting practices across the broader Digital team.

Melbourne, Victoria, Au

Joined NAB to deliver a CMS migration project and implement an operating model to support the business’ use of the new platform. Accountable for the delivery of sales optimisation initiatives across NAB’s digital channels and leadership of NAB’s content management function. Key outcomes include:• Led the redesign of nab.com.au with new visitors increasing by 69% post-launch;• Migrated nab.com.au to a new content management system and built NAB’s first centralised content-management team - reducing time to market and increased SEO performance through the delivery of high quality content;• Increased website quality (as measured by Siteray/Sitebeam/Silktide), taking it from last to first amongst the big 4 Australian banks.

Melbourne, Victoria, Au

• Headed a team accountable for delivery across online assets and digital media;• Grew team capability to include web development, photography and videography, videoproduction, and and digital media reproduction services.

Canberra, Act, Au

• Working within the Tax Office’s core transformation program to identify and develop data- migration strategies for in-flight transactions. Responsible for working with business process SMEs to identify relevant workflows and data then ensuring their state would be preserved post- migration.

Canberra, Act, Au

• Responsible for development and support of the ATO’s intranet and associated systems. Worked primarily with HTML/CSS/JS, ASP Classic, ASP.NET, and SOAP-based web services.

Working both privately and with established companies to deliver web sites for various commercial clients.

Doube Degree - Bachelor Of Computing / Bachelor Of Visual Arts, Computer Science / Multimedia

Certificate Iv - Project Management (Government), Information Technology Project Management