Patrick Gamble Email & Phone Number

New York, Ny, Us

Purchase, New York, Us

Purchase, New York, Us

● Lead brand marketing and communications for Bubly Sparkling Water and MUG Root Beer directing team members and partners across brand touch points like paid media, social, public relations, insights, and innovation.● Guided the refinement of bubly's brand positioning to better embody the essence of ‘play’ and adapt to evolving consumer interests; resulting in sustained leadership in consumer preference and awareness scores.● Spearheaded the revitalization of MUG Root Beer (a dormant PepsiCo brand for over 20 years) to steal competitive share in the growing category of root beer.● Delivered 2023 and 2024 brand media strategies, managing tens of millions of dollars in media spend over two years - executing campaigns that worked to support bubly’s playful positioning plus the unhinged 'anti-advertising' approach of MUG.● Increased bubly’s connection into culture creating partnerships in Reality TV with BravoCon and ‘RuPaul’s Drag Race’, product placements in Bravo’s ‘Summer House’, and PepsiCo’s first-ever gaming collaboration with Roblox.● Led MUG’s first culture bomb ‘Last Dog Standing’ surrounding 2024’s college hoops tournament, generating nearly 1B earned media IMP and capturing the attention from top media outlets like USA Today and Inc. Magazine, hailing MUG as “Winning Marketing Play”.● Launched MUG Zero Sugar (the brands first innovation in years 10+ years), outperforming Barqs Zero Sugar in the first 5 weeks after launch and contributed to the creation of bubly burst (bubly's newest innovation launching in 2024) including the naming and product design.● Led the marketing launch of bubly burst including media strategies, nationwide sampling tours, influencer collaborations and retail support - driving +10% increase in dollar sales for the bubly TM and generating $1MM in weekly sales within the first four weeks of launch.● Drove +24% dollar sales growth, +3.7PT share swing vs A&W, +4.1PT in distribution, +30% NOD and +75% in IOD for MUG within 9mo.

Purchase, New York, Us

● Guided Starbucks, Pure Leaf, Lipton, Brisk (2021-2022) bubly, LIFEWTR (2020-2021) brands to media success, managing hundreds of millions of dollars in media support and delivering brand media strategies across linear, digital, POLV, and cultural partners that best complimented the objectives and campaigns of the brand teams. ● Balanced Culture-Led and Performance-Driven Initiatives to lead over 25+ multimillion dollar media campaigns to success, achieving brand goals/KPI’s while also driving connections with consumer targets. ● Increased Media ROI’s for all brands through strategic and efficient media partnerships. ● Contributed to the development of 2021, 2022 and 2023 AOP Media Planning Strategies by reflecting on the successes and ROIs of previous campaigns while also testing new channels and mediums that challenge the ever-evolving spaces of the media industry. ● Executed campaigns and negotiated partnerships with high level talent and network partners like Reese Witherspoon’s Hello Sunshine, Bravo’s ‘Watch What Happens Live’, ABC’s ‘Good Morning America’, Paramount’s ‘CMT Music Awards’ and VH-1’s ‘RuPaul’s Drag Race’. ● Created the Branded Entertainment Team, the studio partnerships arm of PBNA Media, guiding PBNA brands through 2021-2023 future slate studio partnership explorations and product placement opportunities with a goal of increasing brand exposure in ad free entertainment supported spaces and managing relationships with Studios like Disney, Marvel, Sony, Universal and Hello Sunshine.● Managed and partnered with multiple agency partners, including OMD, Content Collective, RGA, Optimum Sports, The Marketing Arm, and Mirriad. ● Created a new process that collects and organizes PBNA’s External Award Submission Process. ● Flexed internal leadership skills by mentoring and leading over 4 PBNA junior marketers on a bi-weekly basis, leading the 2021/2022 Intern Social Committee, and working to support the growth of PepsiCo’s Valor agenda.

Purchase, New York, Us

● Served as the key brand contact between the Pepsi Brand Comms teams, Field Division & Foodservice Marketing Teams while laying the foundation for pragmatic cohesion between the three groups on programming, innovation, music, sports and entertainment strategies. ● Built trust by proactively empathizing with Field Division Teams on field-based challenges in order to identify key gaps and remove hurdles. ● Drove Field Divisions and Foodservice Marketing Teams to execute 2019 programming by guiding leaders to make appropriate decisions that drove local brand strength within their local markets. ● Supported QTR turn developments of 2019 Key Tentpole Brand Programming for Pepsi SummerGram, MLB, NHL, Pepsi x Pride, NFL/Fall Football, Gift it Forward and SBLIV; often customized by small format and large format customers and through the leveraging of professional sports teams and local partnerships.

Purchase, New York, Us

● Delivered PepsiCo NAB/NAN shopper marketing and retail activation's at Kroger (supporting Pepsi, MTNDew, Gatorade, Bubly, Lipton, Starbucks, and Sierra Mist) while maintaining customer, brand and consumer objectives throughout all campaigns. ● Supported Kroger-centric AOP national plans and co-managed the execution of 25+ marketing campaigns in 2018, utilizing digital media, in-store merchandising, sampling, and customized point of sale. ● Led team to deliver a ground up, hyper-targeted, Super Bowl LIII offense plan to establish Kroger as the Super Bowl shopping destination for Pepsi/Tostitos in Atlanta, GA. Throughout the program, balanced objectives of Kroger, Pepsi Brand and NFL key stakeholders while partnering with Creators League Studios/Valiant Motion Pictures to shoot a digital Super Bowl commercial, featuring local assets and NFL talent (Calvin Ridley of The Atlanta Falcons). During Super Bowl Week, Pepsi sales lifts were significant (+16.8% in Kroger ATL vs 11.7% Kroger Nationally) with a massive Pepsi share swing (+3.6pt in Kroger ATL vs +1.2pt Kroger Nationally). Tostitos sales had considerable lifts at +9.8% vs PY and +7.4% vs BOM. Digital and print media buys surrounding this campaign led to 50MM+ impressions. ● Partnered with the Diet Pepsi Brand Team and 84.51 (Kroger Media) to develop a multi-touchpoint marketing program that reengaged Kroger households who lapsed after aspartame was removed from Diet Pepsi. The impact of the Diet Pepsi program resulted in performance 160X to ROM - shifting +12.5ppt vs PY at Kroger. ● Spearheaded a Sierra Mist retargeting campaign to reengage Kroger households who lapsed after Sierra Mist reformulated to Mist TWST. The program delivered +25 pt growth swing at Kroger in first 4 weeks vs PY with avg. eComm growth +163% in 14 weeks following activation vs PY.● Maintained a multi-million dollar marketing budget and partnered with brand finance teams to balance spend throughout the year while eliminating fallout.

Purchase, New York, Us

● Served as the key contact for Pepsi business development as it relates to Arby’s. ● Managed the remodel efforts, consulted on performance and drove beverage volume sales for key stakeholders of Arby's Franchisees in addition to Arby's Restaurant Group (ARG). ● Implemented and executed business initiatives that worked to grow net revenue for the Arby's system. ● Analyzed regional/demographic volume data to formulate sales and marketing strategies. ● Oversaw Pepsi's relationship with ARG corporate as well as 240+ separate Arby's Franchisee organizations; which in accounted for $41.7MM dollars of yearly revenue within 1,600+ East Coast locations.

Jacksonville, Fl, Us

● Delivered marketing campaigns for a nationwide, industry leading, home warranty/inspection company through the execution of digital marketing initiatives. ● Orchestrated the initial ideation of the company’s social media presence and executed nation-wide social media marketing campaigns. ● Increased SEO/SEM rankings and broadened the brand’s B2B and B2C reach through the supervision of both earned and paid media strategies. ● Led the evolution of an internal business development engine and automated-email marketing tool for field staff. ● Produced digital, print and direct-mail collateral using Adobe Suite. ● Hosted numerous business development webinars that trained 200+ employees on how to grow their network, generate leads and increase marketing potential.

Atlanta, Georgia, Us

● Collaborated with the VP and Sr. Director of Events to create marketing strategies which integrated multiple audiences across various communication channels. ● Created and implemented the Make a Difference Day: College Service Challenge campaign alongside USA WEEKEND magazine. ● Managed email marketing campaigns for Make A Difference Day. ● Wrote on behalf of the CEO, Michelle Nunn and the Japanese Ambassador to the United States, Ichiro Fujisaki. ● Developed itineraries and managed all show agendas for the National Conference on Volunteering and Service. ● Oversaw supervision of the Daily Point of Light Award, created by President George H. W. Bush.

Cartersville, Ga, Us

● Managed the advertising and point of purchase displays for Piggly Wiggly, Kroger, & Walmart supermarkets within the Greater Macon, Georgia Area. ● Took inventory of the products sold on impulse purchase shelving and point of purchase displays in order to understand what marketing concepts caught the eye of consumers.

Milledgeville, Ga, Us

Represented and served the student body of Georgia College. Lead as the Chair Leader on the University License Expansion Committee where I oversaw the ad hoc committee that worked to spread the use of Georgia College’s official licensed logos and brand. Created a more cohesive relationship between Georgia College and licensed retailers located in the Atlanta, Milledgeville, and Macon, Georgia areas.

Milledgeville, Ga, Us

Responsible for maintaining the image of Georgia College through the aspect of the mascot. Became the spirit ambassador to the Georgia College community and the official icon of Georgia College’s athletic program.

During college, established and managed a "think tank" sports marketing organization that worked to develop the popularity of Bobcat Athletics through the use of marketing, event planning, the creation and maintenance of tailgating, and the pursuit for Bobcat Spirit. Oversaw the success of events as well as digital, social media, print and grassroots marketing endeavors. The Thunder Crew was credited to raising the attendance of Georgia College home athletic events by over 50% year-over-year for three consecutive years. This organization was officially dubbed 2010- 2011's “Loudest and Most Organized Student Section” in NCAA Division II Athletics.