Patrick Gamble Email & Phone Number

New York, NY, US

Purchase, New York, US

Purchase, New York, US

• Lead brand marketing and communications for Bubly Sparkling Water and MUG Root Beer directing team members and partners across brand touch points like paid media, social, public relations, insights, and innovation.
• Guided the refinement of bubly's brand positioning to better embody the essence of ‘play’ and adapt to evolving consumer interests; resulting in sustained leadership in consumer preference and awareness scores.
• Spearheaded the revitalization of MUG Root Beer (a dormant PepsiCo brand for over 20 years) to steal competitive share in the growing category of root beer.
• Delivered 2023 and 2024 brand media strategies, managing tens of millions of dollars in media spend over two years - executing campaigns that worked to support bubly’s playful positioning plus the unhinged.
• Increased bubly’s connection into culture creating partnerships in Reality TV with BravoCon and ‘RuPaul’s Drag Race’, product placements in Bravo’s ‘Summer House’, and PepsiCo’s first-ever gaming collaboration with.
• Led MUG’s first culture bomb ‘Last Dog Standing’ surrounding 2024’s college hoops tournament, generating nearly 1B earned media IMP and capturing the attention from top media outlets like USA Today and Inc. Magazine.

Purchase, New York, US

• Guided Starbucks, Pure Leaf, Lipton, Brisk (2021-2022) bubly, LIFEWTR (2020-2021) brands to media success, managing hundreds of millions of dollars in media support and delivering brand media strategies across linear.
• Balanced Culture-Led and Performance-Driven Initiatives to lead over 25+ multimillion dollar media campaigns to success, achieving brand goals/KPI’s while also driving connections with consumer targets.
• Increased Media ROI’s for all brands through strategic and efficient media partnerships.
• Contributed to the development of 2021, 2022 and 2023 AOP Media Planning Strategies by reflecting on the successes and ROIs of previous campaigns while also testing new channels and mediums that challenge the.
• Executed campaigns and negotiated partnerships with high level talent and network partners like Reese Witherspoon’s Hello Sunshine, Bravo’s ‘Watch What Happens Live’, ABC’s ‘Good Morning America’, Paramount’s ‘CMT.
• Created the Branded Entertainment Team, the studio partnerships arm of PBNA Media, guiding PBNA brands through 2021-2023 future slate studio partnership explorations and product placement opportunities with a goal of.

Purchase, New York, US

• Served as the key brand contact between the Pepsi Brand Comms teams, Field Division & Foodservice Marketing Teams while laying the foundation for pragmatic cohesion between the three groups on programming, innovation.
• Built trust by proactively empathizing with Field Division Teams on field-based challenges in order to identify key gaps and remove hurdles.
• Drove Field Divisions and Foodservice Marketing Teams to execute 2019 programming by guiding leaders to make appropriate decisions that drove local brand strength within their local markets.
• Supported QTR turn developments of 2019 Key Tentpole Brand Programming for Pepsi SummerGram, MLB, NHL, Pepsi x Pride, NFL/Fall Football, Gift it Forward and SBLIV; often customized by small format and large format.

Purchase, New York, US

• Delivered PepsiCo NAB/NAN shopper marketing and retail activation's at Kroger (supporting Pepsi, MTNDew, Gatorade, Bubly, Lipton, Starbucks, and Sierra Mist) while maintaining customer, brand and consumer objectives.
• Supported Kroger-centric AOP national plans and co-managed the execution of 25+ marketing campaigns in 2018, utilizing digital media, in-store merchandising, sampling, and customized point of sale.
• Led team to deliver a ground up, hyper-targeted, Super Bowl LIII offense plan to establish Kroger as the Super Bowl shopping destination for Pepsi/Tostitos in Atlanta, GA. Throughout the program, balanced objectives of.
• Partnered with the Diet Pepsi Brand Team and 84.51 (Kroger Media) to develop a multi-touchpoint marketing program that reengaged Kroger households who lapsed after aspartame was removed from Diet Pepsi. The impact of.
• Spearheaded a Sierra Mist retargeting campaign to reengage Kroger households who lapsed after Sierra Mist reformulated to Mist TWST. The program delivered +25 pt growth swing at Kroger in first 4 weeks vs PY with avg..
• Maintained a multi-million dollar marketing budget and partnered with brand finance teams to balance spend throughout the year while eliminating fallout.

Purchase, New York, US

• Served as the key contact for Pepsi business development as it relates to Arby’s.
• Managed the remodel efforts, consulted on performance and drove beverage volume sales for key stakeholders of Arby's Franchisees in addition to Arby's Restaurant Group (ARG).
• Implemented and executed business initiatives that worked to grow net revenue for the Arby's system.
• Analyzed regional/demographic volume data to formulate sales and marketing strategies.
• Oversaw Pepsi's relationship with ARG corporate as well as 240+ separate Arby's Franchisee organizations; which in accounted for $41.7MM dollars of yearly revenue within 1,600+ East Coast locations.

Jacksonville, FL, US

• Delivered marketing campaigns for a nationwide, industry leading, home warranty/inspection company through the execution of digital marketing initiatives.
• Orchestrated the initial ideation of the company’s social media presence and executed nation-wide social media marketing campaigns.
• Increased SEO/SEM rankings and broadened the brand’s B2B and B2C reach through the supervision of both earned and paid media strategies.
• Led the evolution of an internal business development engine and automated-email marketing tool for field staff.
• Produced digital, print and direct-mail collateral using Adobe Suite.
• Hosted numerous business development webinars that trained 200+ employees on how to grow their network, generate leads and increase marketing potential.

Atlanta, Georgia, US

• Collaborated with the VP and Sr. Director of Events to create marketing strategies which integrated multiple audiences across various communication channels.
• Created and implemented the Make a Difference Day: College Service Challenge campaign alongside USA WEEKEND magazine.
• Managed email marketing campaigns for Make A Difference Day.
• Wrote on behalf of the CEO, Michelle Nunn and the Japanese Ambassador to the United States, Ichiro Fujisaki.
• Developed itineraries and managed all show agendas for the National Conference on Volunteering and Service.
• Oversaw supervision of the Daily Point of Light Award, created by President George H. W. Bush.

Cartersville, GA, US

• Managed the advertising and point of purchase displays for Piggly Wiggly, Kroger, & Walmart supermarkets within the Greater Macon, Georgia Area.
• Took inventory of the products sold on impulse purchase shelving and point of purchase displays in order to understand what marketing concepts caught the eye of consumers.

Milledgeville, GA, US

Represented and served the student body of Georgia College. Lead as the Chair Leader on the University License Expansion Committee where I oversaw the ad hoc committee that worked to spread the use of Georgia College’s official licensed logos and brand. Created a more cohesive relationship between Georgia College and licensed retailers located in the.

Milledgeville, GA, US

Responsible for maintaining the image of Georgia College through the aspect of the mascot. Became the spirit ambassador to the Georgia College community and the official icon of Georgia College’s athletic program.

During college, established and managed a "think tank" sports marketing organization that worked to develop the popularity of Bobcat Athletics through the use of marketing, event planning, the creation and maintenance of tailgating, and the pursuit for Bobcat Spirit. Oversaw the success of events as well as digital, social media, print and grassroots.