Patricia Méndez Fernández Email & Phone Number

London, Gb

London, Reino Unido

Madrid Y Alrededores, España

Territory: North America, and Europe (Italy, Switzerland, Austria, Ireland, and the UK).▪ Responsible for all the sales activities in my area: North America & Europe.▪ Responsible for Sales, profit and growth, taking into account the requirements of our production team regarding production costs.▪ Identification of new business opportunities and new markets, converting them into clients, and strengthening the relationship with existing ones.▪ Market launch and presentation of new products. ▪ Draft of contracts, confidentiality agreements, bonus systems and other offers and statements.▪ Creation of customer and market profiles. ▪ Organization of meetings (internal and external). ▪ Company and product portfolio presentations, for existing and potential clients. ▪ Market and competitor analysis, including data collection, to present new market opportunities to the company’s shareholders.▪ International travel to support existing and potential clients, as well as acquiring a deeper market and customer knowledge.▪ Participation in numerous high profile fairs to showcase PolyCine’s products as well as expanding my business network. ▪ Cooperation with internal departments: QA, R&D, Order Management, Legal, HR, etc.▪ Active participation in meetings for the successful completion of targets.Achievements: I opened and established PolyCine’s brand equity in the US market. I also increased turnover by +40.0% in 2018 vs previous year in my European accounts with existing clients.

London, Reino Unido

label.m is a pioneering professional haircare brand at the forefront of the global hairdressing industry. Used as the official backstage range throughout London Fashion Week, the brand enjoys strong awareness and double digit sales growth year on year, with over 8,000 salons worldwide.As part of the global Superbrand TONI&GUY, label.m has access to fifty years of hairdressing heritage and yet continuously strives to stay at the leading edge of product and innovation. Territories which I was responsible for: China, Hong Kong, South Korea, Japan, Taiwan, Singapore, Vietnam, Switzerland, Germany, Austria, Morocco, Lebanon, Egypt, Azerbaijan, and Turkmenistan.▪ Maintain and build relationships with distributors at all levels of their business. ▪ Present the brand to potential clients and deliver sales trainings to large audiences.▪ Implement a tailored business plan for each distributor. ▪ Hold formal business reviews quarterly. ▪ Analyse client and own business performances as an on-going focus. ▪ Host monthly conference calls with distributors, tracking business progress and relay promotional activity in line with company objectives. ▪ Effectively pre-plan and advise Distributors on orders and on budgets set. ▪ Manage the distributor credit account effectively on a monthly basis. ▪ Attend industry events/exhibitions in line with the needs of the business. ▪ Attend relevant sales/marketing meetings at head office. ▪ Overseas Travel to visit distributor businesses on a regular basis. Achievements: I have efficiently managed existing markets, by increasing sales (vs. previous year) without increasing expenditure. I also opened the Chinese, German and Lebanon markets, generating immediate cash flow for the business, confirming my good choice of Distributors.

London, Reino Unido

EUROPEAN KEY ACCOUNT MANAGERTerritory: DACH, Spain, Portugal, Serbia, Croatia, Egypt, South Africa and Finland.▪ Open new accounts by doing market research and meetings to present the brand in order to create the motivation to work with us.▪ Open and manage the German Amazon and Douglas Accounts.▪ Responsible for training and motivating wholesalers and the importer sales teams. ▪ Develop and organise promotional activities for my accounts.▪ Negotiate exclusivity deals with each account and manage their orders. ▪ Increase brand visibility within the market. ▪ Create and language translate texts for catalogues, point of sales and social media from English to Spanish, German and Portuguese.▪ Manage the implementation of online and offline marketing campaigns.▪ Responsible for merchandising the different brands in stores and salons.▪ Organising supply of stock and obtaining the certificates for customs. Achievements: I have doubled the sales consistently since joining Salon UK and I have also opened three new accounts: Germany, Switzerland and Portugal.

Barcelona Y Alrededores, España

AREA MANAGER- 5 Supermarkets. Managed a very big portfolio. ▪ Managed most recent store openings and the company's expansion in the current area. ▪ Responsible for sales, cost control, productivity and inventory of stores. ▪ Human Resources Management: Selection, training and motivation of over 50 employees. ▪ Merchandising and point of sales marketing management. ▪ General operational assistance: Complaints review, refunds for food declines, price reviews, stock control, etc. ▪ Customer Service Management which involved dealing with and resolving different types of incidences. ▪ Maintain the customer image of the supermarket brand and the freshness of their products. . ▪ Manage any possible repairs in the point of sale or any other point of the installations. ▪ Intermediate contact between the company's main offices and the supermarkets.▪ Achievements: Managed most recent store openings in my area, education and motivation of the employees and changing the merchandising of my stores.

Double Degree Graduate In Law And Business Management

Education record

ERASMUS Scholarship in Law and Business Management