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Elevate has been appointed by Everton FC to lead the global search for a naming rights partner, for what will become one of the most iconic stadiums in world football. The 52,888 seat stadium sitting on the banks of the River Mersey will not only reach the global Premier League audience but also provide a 365 entertainment destination for local, national and international fans. I have successfully secured and managed multiple partnerships for world-class events and venues, such as the Australian Open, ATP Cup, AO Tennis Series, and Kai Tak Sports Park. I have also worked for leading sports marketing agencies, such as SPORTFIVE, Wasserman, and Ascendent Sports Group, where I developed and executed commercial strategies for clients across various sectors and regions. I bring a strong analytical, creative, and collaborative skill set to my role, as well as a deep understanding of the sports and entertainment industry.
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Vice President, PartnershipsElevateUnited Kingdom
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Senior Director, PartnershipsElevate Jan 2024 - PresentLondon, United KingdomElevate is a sports and entertainment agency that elevates teams, brands, venues, and leagues. Elevate Sports Ventures was formed in partnership by the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018 and added Oak View Group and Ticketmaster/Line Nation as partners shortly thereafter.Elevate has been appointed by Everton FC to lead the global search for a naming rights partner, for what will become one of the most iconic stadiums in world football. The 52,888 seat stadium sitting on the banks of the River Mersey will not only reach the global Premier League audience but also provide a 365 entertainment destination for local, national and international fans.
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Non Executive Director (Ifa Sdc)Irish Football Association Nov 2023 - PresentBelfast, Northern Ireland, United KingdomThe Irish FA Stadium Development Company is a wholly owned subsidiary of the Irish FA and has responsibility for the development and operations of the National Football Stadium.As an Non-Executive Director of the Stadium Development Company Board I am responsible for overseeing effective performance, governance and controls within the Company.The board provide guidance and constructive challenge to the executive team, including contributing to the Stadium Development Company's strategic direction through the setting of corporateobjectives and key performance indicators and tracking performance against them. -
Senior Director, Sponsorship Sales & ServicingSportfive Jan 2023 - Jan 2024Hong Kong SarSportFive is a full-service sports and entertainment agency that truly believes in victory for all. Representing brands, rights-holders and media platforms around the globe.Kai Tak Sports Park is a new $32 Billion HKD - 28 hectare sports, entertainment, dining and leisure destination located in the heart of Hong Kong. The 50,000 seat "Pearl of the Orient" inspired stadium will provide a state of the art venue for brands to connect with fans through an array of world class sports and entertainment events. -
Director, Sponsorship SalesSportfive Nov 2021 - Dec 2022Hong Kong Sar
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Business Development Manager, Partnerships (Australian Open & Atp Cup)Tennis Australia Nov 2018 - Nov 2021Hong KongRecent partnerships secured:- Multi-year agreement with online trading platform, TMGM for one of the AO's most prominent broadcast assets the on-court speed serve.- FTSE 100 company Rentokil Initial as Official Hygiene Partner of AO21.- Fortune 500 company Salesforce Inc leveraging innovative virtual signage in AUNZ & Europe- Official Apparel Partner Macron for the ATP Cup and AO Series as part of the brand's expansion strategy in Oceania.- Tennis Australia's first ever esports partnership between the AO Summer Smash featuring Fortnite and global peripherals company HyperX (Kingston Technology)- Led the first major partnership of the AO Tennis Series (virtual esports competition) with AOC Gaming -
Mba Management Associate - Institutional Clients GroupCiti Aug 2017 - Nov 2018Hong Kong -
ConsultingWasserman May 2017 - Jul 2017London, United KingdomWasserman is a full service, culture-centric agency built to serve the best talent, brands and properties in the world. MBA Intern analyzing sports and entertainment properties that could achieve the desired ROI for a range of global client brands. -
PartnershipsAscendent Sports Group Jan 2017 - Apr 2017New YorkAscendent Sports Group is a dynamic, full-service marketing agency focused on innovative sponsorship sales, brand consulting, and event management and production within the global sports and entertainment sectors.Worked on various RSE Ventures owned sports properties including: the Miami Dolphins (NFL), International Champions Cup and College Football Playoffs.
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Manager - CorporateAlphasights Jul 2014 - Jul 2015London, England, United KingdomAlphaSights, one of the UK's fastest growing companies in the Sunday Times Fast Track 100, is a global information services firm with offices in New York, London, Hong Kong and Dubai. AlphaSights enables thousands of professionals across investment funds, advisory firms and multinational corporations to raise their productivity and performance by providing them with bespoke access to frontline industry expertise. -
Lead Analyst - Capital MarketsAlphasights Jan 2013 - Jul 2014London, United Kingdom
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Analyst - Capital MarketsAlphasights Jun 2011 - Jan 2013London, United Kingdom
Jonathan Patterson Skills
Jonathan Patterson Education Details
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Master Of Business Administration (Mba) -
Strategy, Marketing & Entrepreneurship
Frequently Asked Questions about Jonathan Patterson
What company does Jonathan Patterson work for?
Jonathan Patterson works for Elevate
What is Jonathan Patterson's role at the current company?
Jonathan Patterson's current role is Vice President, Partnerships.
What is Jonathan Patterson's email address?
Jonathan Patterson's email address is jo****@****l.co.uk
What schools did Jonathan Patterson attend?
Jonathan Patterson attended New York University - Leonard N. Stern School Of Business, Hkust Business School, University Of Bristol.
What skills is Jonathan Patterson known for?
Jonathan Patterson has skills like Business Strategy, Research, Equities, Management, Due Diligence, Financial Modeling, Investments, Strategy, Economics, Capital Markets, Sales, Analysis.
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Jonathan Patterson
Manchester -
2mercieca.co.uk, thehubagency.co.uk2 +441732XXXXXX
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Jonathan Patterson
Greater London -
Jonathan Patterson
Coo @ Primecoach | Everyone Deserves To Be The Best Version Of ThemselvesUnited Kingdom
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