Pattie Walker Email & Phone Number

Gather and research data analytics and prepare reports to present to management. Manage company website. Develop strategic plans and coordinate with Marketing VP and Sr. Marketing Manager for continued growth with SEO and SEM leading to qualified conversions. Manage sales lead process. Work closely with the marketing operations manager to successfully execute operations plans.Key Accomplishments:•Develop and track KPI of various sales and marketing initiatives and strategies to help drive sales growth. •Gather, analyze and summarize data for strategic improvements, including data validation and account lists. •Collaborate with IT team for process improvements, system integrations, CRM/IT updates.•Manage website development and oversee agency to better website performance and conversions. Collaborate and implementation of new pages on the company website, improved user experience.•HubSpot integration and manage CMS for efficiencies and align with the lead process. Develop workflows, list, forms. •Manage SEM and SEO. Improved CTR and conversation rate by 10% and 25% respectively in first year•Improved and managed the sales lead process. Work with leaders which led to an increase of 1500% wins in first year.

Tracked, analyzed and report marketing analytics. Work in conjunction with the marketing team to create and integrate various campaigns, blog/social media posts, and video/photo projects. Key Accomplishments:•Gathered and reviewed data analysis for website traffic, SEM, SEO and sales lead funnel. Adjusted SEM, SEO and lead strategy to continue online growth.•Prepared business KPI decks for executives with key sales metrics and analysis and provided recommendations.•Led the creation and implementation of the company website redesign project, including a new rental checkout, search menu, images, and fresh content. Boosted lead generation by 25% while maintaining a strict deadline and budget.•Led the new equipment eCommerce project linked to Caterpillar to launch on time through holding regular cross-functional team meetings as well as developing a strategic layout, improving processes for their channel sales.•Legacy Award for surpassing expectations for company success within a dealership association event.

Tracked and analyzed website traffic from both legacy and new website platform. Streamlined overall efficiency by driving supply chain business revenue objectives. Managed eCommerce website operations and collaborated with the IT team to analyze product content, images, banners, and load time while adjusting efficiency and resolving department issues as they arose including triage, root cause analysis and corrective actions. Liaison between the business and IT teams.Key Accomplishments:•Closely monitor the business group to ensure it met/surpassed country metrics through tracking and analyzed web traffic, conversion, revenue and total customer experience. Presented monthly to executive team.•Improved overall business processes, which resulted in slashing team errors to less than 1% through developing an innovative process, including a check point meeting with category and merchandise teams for pricing, IR, and coupons.•Awarded the Stepping Up achievements on account of maintaining company efficiency.•Recognized for garnering ten times the daily sales volume on Black Friday and Cyber Monday via a strategic action plan.•Achieved bronze in “Leading the Way” in the North America’s organization, due to showcasing a passion for internal/external clients, possessing strong work ethics, and maintaining a positive attitude.

Bolstered organizational success with analytics, reporting commercial account list updates, sales team account research, and monthly calls with executives and regional managers. Promoted organizational excellence through providing hands-on training to the sales team on prioritization processes. Increased customer satisfaction by resolving backlog problems in an efficient manner.Key Accomplishments:•Managed and oversaw department $6M yearly budget. PO process, accruals, monthly & quarterly expense tracking, categorizing, and budget flash projections•Created proposal reports for channel, backlog, actual, forecast, commits, govt sku, and supply.•Tracked and analyzed customer fulfillment data. Compiled and distributed escalation reports to proactively address developing customer issues. Led monthly call with executive and regional sales managers to prioritize orders.•Managed the forecasting Product Lines in Siebel.•Managed account list and account research for sales team in DUNS. – Duns & Bradstreet.•Created a SharePoint site and several dashboards for teams to have all processes and data in one place.

Spearheaded company efficiency by directly managing $10M in the department annual budget, POs, forecasting, accruals, flash projections, channel inventory, and prioritization process sales team training. Key Accomplishments:•Researched data analysis and diminished try before you buy equipment foreclosure by 34% through developing reports on late loans and equipment status, showcasing which customers were 30-60+ days overdue.•Lead for Central territory Seibel system. Pull data analytics and reviewed with regionals district managers to maintain correct inventory and quotas for sales representatives•Prepared and presented sales process reports for shipments, forecast, commits, supply and backlog for executives. Prepared and presented pipeline and financial reports for regional managers.•Worked closely with the channel team to ensure inventory was accurate for shipments and commits

Projects:• Managed data sheets, product content guide and printed collateral for the Imaging and Printing products. Communicated with external channel partners, internal stakeholders, and re-sellers.• Managed customers software purchase and legal documents.• Planned and executed the spaced reduction project. Realigned work spaces. Achieved goal of saving the organization 25% of their work space expense budget.• Managed and oversaw department $6M yearly budget. PO process, accruals, monthly & quarterly expense tracking, categorizing, and budget flash projections.• Created a positive working relationship with outside vendors working closely on projects.Event management: • Planned, executed and managed events on and off site, internal and customer facing. Worked with venue, breakouts sessions, entertainment event, managed support teams, organized equipment, catering, set up and tear down of events according to exact schedules and within assigned budgets. Managed W-9 process. These events included: Executive customers, international senior sales, management meetings, trainings for 1500 sales reps, multi-weeks new hire trainings, retail channel partner events and trade shows.