Patti Fries Email & Phone Number

Parker, Co, Us

Denver, Colorado, Us

- ROI provides proprietary access to 16+ Million verified consumers and business leaders worldwide- ROI Rocket specializes in full-service market research. Since 2002, we have worked with over 2000 clients on over 3,000 custom projects- ROI leverages innovative research techniques and tools to provide the answers you need to drive business decisions

Denver, Colorado, Us

- For the past 42 years, MarketOnce has been growing its portfolio of complementary businesses. Our services range from full service market research to robust digital and direct marketing campaigns.

Englewood, Co, Us

-Responsible for the initiation of marketing research division for Fortune 200 company-Provide insights to guide strategy for $500+ million marketing budget-Strategy support across cross-functional teams (product, promotions, innovation)-Guided Sling TV product launch (winner of 2015 CES 'Best of Show') through market sizing, customer target development, and strategies for optimal pricing, channel preferences and messaging-Development of first segmentation solution for DISH, leading to acquisition of more profitable customers-Supervise full-range of consumer insight initiatives, including segmentation, innovation, brand equity, product innovation, message optimization, concept testing, brand and communications tracking and advertising pretesting-Develop, conduct and analyze custom research projects to address wide variety of business questions-Strong appreciation for the opportunity to influence and empower talented and ambitious people to reach their full potential, leverage individual strengths to build high-performing teams, mentor colleagues beyond team members, and promote positive corporate culture change

Tucson, Arizona, Us

Responsible for business development and end to end project direction across a broad client base, from research design, to full interpretation of data, final presentation of results and on-going strategic consulting services --Helped clients to understand which of their campaign elements engage and persuade, how all 360° campaign elements work to amplify the value of one another, how competitive interactions affect their brands, and how to craft more effective campaigns--Leveraged using unique methodology to provide insights for improving the ROI of advertising campaigns--Skilled in cultivating excellent relationships with clients as well as outside vendors, assisting in revenue growth/retention through full client satisfaction and confidence, and promotion of new business through client advocacy--Through outstanding client service and product offerings, held an average client retention rate of over 80% from year to year, with several clients utilizing services for 10+ years--Client management and project direction for Cablevision Systems, ConAgra Foods (frozen foods division), Wrigley Company/ Mars (gum/mints and confection divisions), Pepsi Co/Quaker Oats, Strayer University, CIGNA Healthcare, Marriott--Evaluated over 150 campaigns for Wrigley over a 9 year time period, including early in-market optimization studies for the now iconic and Effie award winning ‘Dirty Mouth’ Orbit campaign, as well as the sensory experimentation campaign launch for 5 gum--Project direction for Time Warner Cable, Miller Coors, ConAgra Foods (snack and shelf-stable divisions), New York Life, Tyson, AT&T, BMW, Principal Financial Group, Wachovia Securities, among many others

Tucson, Arizona, Us

Tucson, Arizona, Us

Tucson, Arizona, Us

Tucson, Arizona, Us

Joined as first employee at entrepreneurial start-up

New York, New York, Us

Assisted with international trade exhibitions and located potential distributors and suppliers throughout the world for WTC members

Master Of International Management, Marketing Emphasis

Bachelor Of Science, Business Administration; Marketing And Management

Education record