- ROI provides proprietary access to 16+ Million verified consumers and business leaders worldwide- ROI Rocket specializes in full-service market research. Since 2002, we have worked with over 2000 clients on over 3,000 custom projects- ROI leverages innovative research techniques and tools to provide the answers you need to drive business decisions

- For the past 42 years, MarketOnce has been growing its portfolio of complementary businesses. Our services range from full service market research to robust digital and direct marketing campaigns.

-Responsible for the initiation of marketing research division for Fortune 200 company-Provide insights to guide strategy for $500+ million marketing budget-Strategy support across cross-functional teams (product, promotions, innovation)-Guided Sling TV product launch (winner of 2015 CES 'Best of Show') through market sizing, customer target development, and strategies for optimal pricing, channel preferences and messaging-Development of first segmentation solution for DISH, leading to acquisition of more profitable customers-Supervise full-range of consumer insight initiatives, including segmentation, innovation, brand equity, product innovation, message optimization, concept testing, brand and communications tracking and advertising pretesting-Develop, conduct and analyze custom research projects to address wide variety of business questions-Strong appreciation for the opportunity to influence and empower talented and ambitious people to reach their full potential, leverage individual strengths to build high-performing teams, mentor colleagues beyond team members, and promote positive corporate culture change

Responsible for business development and end to end project direction across a broad client base, from research design, to full interpretation of data, final presentation of results and on-going strategic consulting services --Helped clients to understand which of their campaign elements engage and persuade, how all 360° campaign elements work to amplify the value of one another, how competitive interactions affect their brands, and how to craft more effective campaigns--Leveraged using unique methodology to provide insights for improving the ROI of advertising campaigns--Skilled in cultivating excellent relationships with clients as well as outside vendors, assisting in revenue growth/retention through full client satisfaction and confidence, and promotion of new business through client advocacy--Through outstanding client service and product offerings, held an average client retention rate of over 80% from year to year, with several clients utilizing services for 10+ years--Client management and project direction for Cablevision Systems, ConAgra Foods (frozen foods division), Wrigley Company/ Mars (gum/mints and confection divisions), Pepsi Co/Quaker Oats, Strayer University, CIGNA Healthcare, Marriott--Evaluated over 150 campaigns for Wrigley over a 9 year time period, including early in-market optimization studies for the now iconic and Effie award winning ‘Dirty Mouth’ Orbit campaign, as well as the sensory experimentation campaign launch for 5 gum--Project direction for Time Warner Cable, Miller Coors, ConAgra Foods (snack and shelf-stable divisions), New York Life, Tyson, AT&T, BMW, Principal Financial Group, Wachovia Securities, among many others

Joined as first employee at entrepreneurial start-up

Assisted with international trade exhibitions and located potential distributors and suppliers throughout the world for WTC members