Animal-assisted therapy program.

Served as Board Member, Vice-President and Independent Member for this non-profit organization created to raise the quality of tour guide services through education and the positive exchange of ideas and information. Coordinated association service projects and educational visits. Designed and executed marketing strategy to recruit Destination Marketing Organization and tourism supplier membership.

Recruited to develop and deploy strategic domestic/international travel trade and media program. Responsible for direction and supervision of all marketing, sales and public relations efforts from conception to evaluation including: research, strategic planning, international offices, trade shows, sales missions, collateral, FAMs, promotions and financial oversight.GOAL: Increase global brand awareness as a premiere destination by introducing media to Utah. RESULTS: Profitability in excess of $70 million for earned ad value. Designed itineraries and effected 1,000+ carefully crafted media visits. GOAL: Brand state as one of the world’s most desirable travel destinations. RESULTS: Forged relationships with U.S. Commercial Service, airlines and tour operators. Program contributed to Utah’s $7.5 billion tourism industry and record-breaking national park and state park visits. Directed office operations in Germany, France, UK, Japan, China, Australia and Brazil. Responsible for management of international trade shows and sales missions (often Governor-led) in the UK, EU, Asia, Middle East and the Americas. Prospected FIT, group and special interest market sectors via cold calls, sales calls, planned events and site visits. Authenticated reports illustrated steady economic growth. Marketing campaigns with tour operators/stakeholders utilized television/print/social media outlets to generate awareness and business. Directed the development of International Guides (print/digital/nine languages). Supervised construction of www.goutah.co.uk and www.goutah.de. Represented the Governor’s Office around the globe to diplomatic, travel industry and consumer groups. Engineered sister-city relationship between the China Great Wall Society and Antelope Island State Park.Worked with Fox and Disney to promote Utah via films 127 Hours, John Carter and The Lone Ranger. Collaborated to create commercials viewed by millions in cinemas.

Founded this innovative business to develop international travel to Utah utilizing the brand message Ski Utah – The Greatest Snow on Earth®. Entrepreneurial organization recognized by The Ski Club of Great Britain as a primary resource for British winter sports enthusiasts who want to visit Utah. Agency served as AeroMexico general sales agent to service passengers utilizing direct flight into Salt Lake City. Directed product development, price negotiations, contracting, sales, marketing and public relations efforts. Following sale of the company, business continues to successfully promote winter and adventure travel to Utah to tour operators and consumers worldwide.

Designed and directed international marketing, travel trade, sales and media programs for Deer Valley Resort, ranked the #1 ski resort in North America by readers of SKI magazine five years running. Executed one-stop-shopping service allowing wholesalers, airlines, tour operators, travel agencies and ski clubs to purchase Deer Valley’s group and individual tickets as well as the Ski Utah International Passport.For the 2002 Salt Lake City Winter Games, represented Deer Valley Resort in collaborative marketing endeavors conducted with Ski Utah. Devised and implemented an Olympic campaign with the Ski Club of Great Britain to promote the 2002 Winter Games to winter sports enthusiasts throughout Europe. Successfully motivated Lillywhites, leading British sports retailer located on London’s Piccadilly Circus, to use Deer Valley and other Utah resorts as the setting for their winter catalogue. Success of the promotion led to a multi-year campaign agreement benefitting Deer Valley, Ski Utah and Lillywhites.

Pioneered the modern tourism industry by designating USA destinations as the product to sell in foreign markets. Employing contractual arrangements with American destinations, trade associations and travel suppliers, Motivators cultivated targeted markets through the design and implementation of marketing, sales and media campaigns throughout Europe to grow visitation and generate publicity.CLIENT ROSTERSTATES: Arizona, Colorado, Illinois, Louisiana, Kentucky, Montana, Oklahoma, Utah, WyomingCITIES/COUNTIES: Chicago, Louisville, St. Louis, Salt Lake City, Lee County, FL, Summit County, CO ASSOCIATIONS: National House Wares Manufacturers, National Office Products, National Restaurant ORGANIZATIONS: Aramark, Denver Airport, Lufthansa, Martinair, Kentucky Derby, Ski the Summit