Patti Sevigny Email & Phone Number

St. Helena, Ca

Yountville, Ca

Napa, Ca

* Manage a 6,000 person wine club and support staff* Manage wine club promotion, expansion and day to day operations * Process quarterly club shipment charges and coordinate fulfillment with warehouse * Plan, manage RSVP list, billing and execute club events* Develop and generate wine club mailings and newsletters * Maintain wine club database * Plan and develop a direct sales program calendar to generate sales and expand wine club membership including corporate gifts, gift memberships and out-of-town events * Develop and execute marketing plans to increase consumer recruitment, retention and profit * Manage product selection for club, pricing, promotional offers and member benefits across various direct sales channels* Monitor employee wine club incentive programHospitality * Assist Director of Hospitality with operations of Tasting Room* Create hospitality programs to increase sales and visitor experience * Create and maintain budget goals * Train wine club and tasting room staff* Process daily tasting room and e-commerce orders including compliance verification* Act as support staff for compliance officer* Plan and execute promotional email campaigns* Assist Administrative and Marketing Departments * Host group and VIP and Trade guests* Program AMS and RMS touch screen POS system* Maintain Tasting Room schedule for tours, groups and VIP's* Monitor inventory for both tasting room and wine club

Managed a 6,000 member wine club

I was the top revenue producing agent in Canada for 1996