- Acquiring new customers in the start-up/scale-up ecosystem in all verticals. These customers aim to expand their commercial reach internationally or need support in their sales activities (lead generation, account management, business development).- Creating new revenue streams through consultancy, customer research, sales excellence programs.- Managing sales teams in special projects.- Being a sales director on behalf of our customers in the markets we are developing their commercial footprint.

- Leading, growing, and developing strategic accounts (SaaS start-ups, scale-ups and tech companies) in a variety of verticals like e-commerce, retail (fashion, FMCG, consumer electronics, etc.), healthcare & pharmaceutical, media, entertainment, gaming, telecom, and manufacturing industries.- Working at the most strategic level with the direct customer (B2B), implementing a broad strategy for reaching adoption.- Assisting our partners (entrepreneurs from the European and Latin technology ecosystem) in landing their solutions in the Southern European, UK and Latin markets (Brazil, Mexico, Colombia, Chile, Peru) the most efficiently possible.- Nurturing relationships with SMBs and large enterprises. - Opening ways of communicating and selling SaaS solutions directly with C-level/upper management.- Acquiring new partners, by mediating the relationship and nurturing the partnership channel.

SPRINGBOARD35 is specialized in helping start-ups and software developers to launch their solutions in Southern Europe and Latam. SPRINGBOARD35 develops and executes sales strategies with the objective to gain rapid momentum in the local markets. We provide immediate local presence while keeping a tight rein on start-up cost. By working with SPRINGBOARD35, companies are able to promptly analyze market potential and postpone investing large amounts until solutions have proved to get the necessary traction in the market. SPRINGBOARD35 offers:• Development of strategy and planning • Feasibility analysis • Direct sales and key account management• Partner development, including channel, OEM and Alliances• Engagement of SaaS sales through service providers and telecom operators • Sales outsourcing including virtual offices• Country subsidiary establishments

Media Distillery has a unique AI technology that makes it possible to discover any content inside a video. This "deep content tagging" technology improves significantly the user experience in discovering and engaging with video content. My position aims to introduce Media Distillery to main video operators, broadcasters, and OTTs in Brazil and Latin America, by:- Creating and delivering national and international sales strategies;- Gathering insights from the market through presentations and sales conversations;- Driving awareness for Media Distillery's USPs;- Building a network accross the industry to access new business opportunities.- Representing Media Distillery in industry events.- Scanning opportunities since prospecting until closing.

I've created the E-commerce and digital business syllabus for the first course of its kind at ESDi for the Bachelor in Smart Design. The course aims at giving a general overview of all areas for the setup of an online store/digital product shop and a general understanding of how to run a business of this kind. It´s a very practical course combined with a theoretical background of the evolution of commerce and internet.

PlayBenefit is a start-up focused on improving people’s health through gamification and digital health.It had two business lines. The first created content and offered consultancy. The second aimed at developing and release mobile apps for digital health. The first app released was Benergy App, that helped users care for their overall well-being by watching their bowels and guts.I was responsible for generating business opportunities in B2B, and marketing the company and Benergy App launch in B2C. Among my tasks were:- Identify new business opportunities within healthcare organizations (public and private sectors), non-governmental organizations, SMB companies. - Identify new partnership opportunities within players in the digital health ecosystem (pharmas, management consulting firms, events organizers, etc.), universities and NGOs.- Hunt new collaborations and customers through outbound sales processes.- Create a lead list from scratch through inbound marketing.- Position PlayBenefit and its founder as a relevant voice in the Catalan and Spanish start-ups ecosystem.- Search for funding opportunities within the public administration, international grants, awards, EU programs, etc. - Write and edit content related to health, wellness, gamification and engagement techniques for blogs, newspapers, magazines. - Plan and manage participation in congresses and trade shows.

Oerlikon Leybold Vacuum (now part of Swedish group Atlas Copco) is the pioneer in the manufacturing of vacuum pumps and gas industrial equipment, with 200 years of history. A multinational company with more than 1,500 employees, headquartered in Cologne, Germany, it has a Spanish subsidiary mostly dedicated to sales and field service.Managing the business development for the Spanish and Portuguese markets both in I+D+i (research centers and universities) and industry verticals:- Prospecting leads and acquisition of new customers.- Following up, cross-selling and up-selling with existing customers.- Identifying business threats and opportunities, and benchmarking.- Direct communication with managers and top managers in maintenance, production, I+D+i and procurement department in a huge variety of industries (energy, metallurgy, automotive, space & aeronautics, electrical, food & packaging, etc.) as well as scientific staff in R&D organizations (universities and research centers).Head of B2B marketing and communications for Spain and Portugal, including:- Managing content production- SEO and SEM (Google Ads) to drive traffic for the online sales channel.- Events planning and management.- Managing external teams (agencies).- Prospecting and managing strategic partnerships.

Market development - Identifying and establishing contact with potential customers proactively. These customers were advertising & communication agencies, printers, designers, graphic communication professionals, publishers, photographers, and visual artists.Relationship-builder - Responding to inquiries of new and existing customers.E-commerce - Reviewing, correcting, adding products information on the sales channel (eshop); securing the usability of the website and which tools to be more or less explored.Benchmarking - Studying competitors and strategies to gain field.B2B marketing - Corporate events, promotions, offers, direct tools, advertising suitable for the different segments.Sales and CRM - Selling over the phone, email and social media listening as well.Website content update and maintenance (CMS) - Text and images (Photoshop, InDesign, Illustrator basics)Content marketing - Newsletters, brochures and content published in online and offline channels (social media as well).Email marketing - Adapting design & creating and editing text.HTML, CSS.Events organization and production.

Manager of the re-development project of SocialVox, a social media monitoring tool from Brazil. My tasks included defining new features, social media metrics, supervising graphic design and developing business plans. The project fell apart as the partnership between Fábrica de Ideias and SocialVox ended.

Media relations for 4 mobile games of Brazilian studio Insane Media as well as its community management. In Brazil and Europe (Portuguese, English, Spanish).Three of the games were about footballers: Neymar, Juninho Pernambucano and Luis Fabiano.The fourth one was for the über known children's cartoons Turma da Mônica, by Mauricio de Sousa, that accounts in 2017 for 6 million downloads:https://www.youtube.com/watch?v=WAtY8N0y2TY

Freelancer writer contributor for newspaper La Nación (Argentina), Folha de São Paulo (Brazil), O Globo (Brazil, as a blogger), GQ magazine (Brazil), Foreign News (US), El Periódico de la Publicidad (ES) and organizations like Unicef (Brazil), Fundación ECODES (España), AOSpine (Switzerland, medical and scientific foundation) and SEBRAE (Brazilian entrepreneurial agency).Some samples:http://www.bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHRONUS/bds/bds.nsf/86003f83a6ea7849bb2be2ffea87c298/$File/5767.pdfhttp://issuu.com/anselmocassiano/docs/foreign_news_2http://www1.folha.uol.com.br/poder/2013/01/1222628-ex-senador-forneceu-a-pf-endereco-que-nao-existe.shtmlhttp://www1.folha.uol.com.br/fsp/serafina/sr2608201213.htmhttp://www1.folha.uol.com.br/fsp/brasil/fc2001200814.htmhttp://www.lanacion.com.ar/1404831-berlin-para-ramoneroshttp://www.lanacion.com.ar/1391639-crochet-rebeldehttp://gq.globo.com/Estilo/News/noticia/2014/01/um-diferente-do-outro.htmlhttp://oglobo.globo.com/blogs/barcelona/http://www.unicef.org/brazil/pt/br_sabrep11.pdf

Digital marketing and communications, exports and technical translations for this SME, an industrial machinery manufacturer for the plastics industry in Barcelona, in Spanish, English and Portuguese. Main tasks:- Develop all inbound and outbound marketing and communication strategies for Plastics/Packaging/Recycling Industrial Machinery market segments in Spain, Portugal, Cuba, Maghreb, Latin America, with the goal of launching the company in the international markets and consolidating the national one.- Provide focused market development and sales support, lead business development activities, support the existing growth initiatives, create business cases showing potential, document and report possible develop plans.- Create and implement a strategy to develop relationship with potential agents, distributors and entrepreneurs abroad.- Digital, direct and email marketing; CRM; Online (Adwords) and offline advertising.- Events organization and production.

N&P Media Consulting is a studio that offers communications services (PR, writing, editing, online content, a bit of technology, enterprising, etc.), events production and cultural production. The company is based in NY and I collaborated in projects involving Spain, the US and Brazil. Our main project was to communicate Ecoarts Brazil (http://www.ecoarts.biz), a project from the Brazilian exports agency (Apex) focused on selling traditional handcrafts from Minas Gerais in the United States.

Responsible for organizing the Erasmus and other international exchange programs at the Faculty of Fine Arts throughout Europe, Latin America and The United States. Prospecting the best art schools for the outgoing students, helping them with proper documentation, supporting them in their experience abroad (finding housing, language courses, etc.), assuring they had the best experience possible. On the other way, hosting incoming students, assuring they found the best classes in order to convalidate their credits when back home, assisting them in finding a proper place to live, supporting them whenever they had problems and how to move around Barcelona.

Coordinator of the media analysis department in projects with NGOs, foundations, United Nations agencies, companies and government:* media watch;* press review;* studies and research focused on media & social issues in Brazil;* writing and editing of daily, weekly and yearly publications;* project management.