Paulina G. Melo Email & Phone Number

Canada

Vancouver, Columbia Británica, Canadá

Developed and implemented social media strategies for brands, enhancing digital presence and engagement.Promoted products through influencer marketing, establishing strong brand partnerships and tracking performance with KPIs.

México

Grew social media following to 7M+ by leveraging creative content strategies, demonstrating expertise in content creation, audience engagement, and trend analysis. Skilled in crafting engaging posts that drive interaction and build brand presence across multiple platforms.

Área Metropolitana De Ciudad De México

Developed and executed the brand concept and digital marketing strategy, driving increased brand visibility and engagement. Led innovative campaigns that significantly boosted social media presence and audience interaction. Directed creative vision and content strategy, ensuring alignment with target audience and brand identity, while managing the growth and development of Acid Magazine’s digital footprint.

Área Metropolitana De Ciudad De México

Led creative direction and managed the development and execution of Influencer Marketing strategies. Successfully executed digital campaigns that increased brand awareness and engagement, while collaborating with influencers to amplify the brand's reach. Spearheaded content creation and campaign management to ensure impactful, results-driven social media initiatives.

Mexico City, Mexico

Managed all aspects of digital product development, overseeing app logistics, team coordination, and performance analysis. Led cross-functional teams to ensure seamless product delivery and optimization, while conducting data-driven performance analysis to enhance user experience and drive product improvements. Developed and implemented strategies to streamline app operations and improve digital product performance.

Mexico City

Led the design and execution of visual content for social media, ensuring brand consistency and creative innovation. Developed and implemented social media strategies that increased engagement and brand visibility. Managed end-to-end creative processes, from concept to execution, while collaborating with cross-functional teams to align design and social media efforts with business goals. Spearheaded graphic design projects that elevated Piknik’s digital presence across platforms.

Querétaro Y Alrededores, México

Led the design and development of corporate identity, ensuring cohesive branding across all touchpoints. Directed creative efforts in branding and packaging design, delivering visually compelling solutions that aligned with brand objectives. Spearheaded projects from concept to execution, enhancing brand's presence through innovative and impactful design strategies. Collaborated closely with teams to ensure consistent brand messaging and high-quality creative output.

Querétaro Y Alrededores, México

Led the art direction and photography for all branding initiatives, ensuring visual consistency and creativity across projects. Directed the branding department, overseeing the development and execution of branding strategies that enhanced the company’s visual identity. Managed creative teams, guiding them in producing high-quality visual content and aligning branding efforts with the company's goals and vision. Spearheaded innovative campaigns and design projects that elevated brand presence.

Querétaro Area, Mexico

Designed and developed visual content across multiple platforms, including COTRES (Communication and PR Agency), Códice Informativo (News Portal), and the printed magazines Codicegrafía and EnBici.life.Led the creation of graphics for digital and print media, ensuring brand alignment and high-quality design. Collaborated with editorial and marketing teams to produce compelling visuals that enhanced user experience and brand engagement. Spearheaded the design process for various projects, maintaining consistency across different mediums.

Querétaro Y Alrededores, México

Led the creation of branding materials, including logos, signage, and internal communications, ensuring a consistent and professional image across all internal platforms.

Querétaro Y Alrededores, México

Led the design and development of event branding and internal communication strategies, ensuring consistent and impactful visual identities. Managed the logistics and coordination of staff for large-scale events, including concerts for OV7, Moderatto, and Jenny and the Mexicats, as well as the COFESAL 2015 National Congress. Spearheaded sponsorship outreach, securing partnerships to enhance event experiences. Directed the organization and execution of event logistics, ensuring smooth operations and successful outcomes across all events.

Querétaro Y Alrededores, México

Managed social media accounts, ensuring consistent and engaging communication across platforms. Handled database management, maintaining accurate records and contact lists to support public relations efforts. Assisted in the logistics and coordination of events, contributing to the smooth execution of various projects. Collaborated with teams to ensure successful event planning and operations.

Grado/ Licenciatura, Graphic Design

Professional Makeup Artist

Tecnicatura, Photography