Paulina G. Melo Email and Phone Number
I specialize in developing Social Media strategies focused on Influencer Marketing and am a content creator on the internet with a digital community of over 7 million followers on TikTok, Instagram, and YouTube.I hold a degree in Graphic Design from Universidad Anáhuac and am also a photographer and Makeup Artist. My professional background is primarily in influencer marketing strategies, branding and corporate identity development, as well as mobile app development.I have led numerous brand creation projects, from researching and creating company names to executing brand identities and implementing marketing and positioning strategies. Along with my team, I have developed advertising campaigns and digital content for prominent brands such as Mercedes-Benz, Philip Morris International, Coca-Cola, Rubbermaid, Televisa, the Government of the State of Querétaro, Big Bola Casinos, MX Consulting, NAFIN, Regnum Christi, Valverde International, among others. Additionally, I served as the Mobile Application Development Coordinator for Totalplay Telecomunicaciones, where I led a large team of developers, UX/UI designers, and systems engineers, driving improvements and innovations for their digital products.
Serotina Media Inc.
View- Website:
- serotinamedia.com
- Employees:
- 7
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Social Media Creative StrategistSerotina Media Inc.Canada
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Founder & Social Media StrategistMaven Studio Jan 2021 - PresentVancouver, Columbia Británica, CanadáDeveloped and implemented social media strategies for brands, enhancing digital presence and engagement.Promoted products through influencer marketing, establishing strong brand partnerships and tracking performance with KPIs. -
Content Creator/ InfluencerFreelance Nov 2020 - PresentMéxicoGrew social media following to 7M+ by leveraging creative content strategies, demonstrating expertise in content creation, audience engagement, and trend analysis. Skilled in crafting engaging posts that drive interaction and build brand presence across multiple platforms. -
Founder & Creative DirectorAcid Magazine (Grupo Códice) Aug 2021 - Mar 2022Área Metropolitana De Ciudad De MéxicoDeveloped and executed the brand concept and digital marketing strategy, driving increased brand visibility and engagement. Led innovative campaigns that significantly boosted social media presence and audience interaction. Directed creative vision and content strategy, ensuring alignment with target audience and brand identity, while managing the growth and development of Acid Magazine’s digital footprint.
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Social Media SpecialistChicle Social Media Studio Jan 2021 - Mar 2022Área Metropolitana De Ciudad De MéxicoLed creative direction and managed the development and execution of Influencer Marketing strategies. Successfully executed digital campaigns that increased brand awareness and engagement, while collaborating with influencers to amplify the brand's reach. Spearheaded content creation and campaign management to ensure impactful, results-driven social media initiatives.
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Digital Products SpecialistTotalplay Mar 2020 - Nov 2020Mexico City, MexicoManaged all aspects of digital product development, overseeing app logistics, team coordination, and performance analysis. Led cross-functional teams to ensure seamless product delivery and optimization, while conducting data-driven performance analysis to enhance user experience and drive product improvements. Developed and implemented strategies to streamline app operations and improve digital product performance. -
Sr. Graphic DesignerPiknik Sep 2019 - Mar 2020Mexico CityLed the design and execution of visual content for social media, ensuring brand consistency and creative innovation. Developed and implemented social media strategies that increased engagement and brand visibility. Managed end-to-end creative processes, from concept to execution, while collaborating with cross-functional teams to align design and social media efforts with business goals. Spearheaded graphic design projects that elevated Piknik’s digital presence across platforms. -
Sr. Graphic DesignerThe Fork .Co Aug 2018 - Aug 2019Querétaro Y Alrededores, MéxicoLed the design and development of corporate identity, ensuring cohesive branding across all touchpoints. Directed creative efforts in branding and packaging design, delivering visually compelling solutions that aligned with brand objectives. Spearheaded projects from concept to execution, enhancing brand's presence through innovative and impactful design strategies. Collaborated closely with teams to ensure consistent brand messaging and high-quality creative output. -
Art DirectorGrupo Códice Feb 2016 - Mar 2018Querétaro Y Alrededores, MéxicoLed the art direction and photography for all branding initiatives, ensuring visual consistency and creativity across projects. Directed the branding department, overseeing the development and execution of branding strategies that enhanced the company’s visual identity. Managed creative teams, guiding them in producing high-quality visual content and aligning branding efforts with the company's goals and vision. Spearheaded innovative campaigns and design projects that elevated brand presence. -
Graphic DesignerGrupo Códice Feb 2016 - Feb 2017Querétaro Area, MexicoDesigned and developed visual content across multiple platforms, including COTRES (Communication and PR Agency), Códice Informativo (News Portal), and the printed magazines Codicegrafía and EnBici.life.Led the creation of graphics for digital and print media, ensuring brand alignment and high-quality design. Collaborated with editorial and marketing teams to produce compelling visuals that enhanced user experience and brand engagement. Spearheaded the design process for various projects, maintaining consistency across different mediums.
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Graphic DesignerGrupo Dionisio Jan 2016 - Aug 2016Querétaro Y Alrededores, MéxicoLed the creation of branding materials, including logos, signage, and internal communications, ensuring a consistent and professional image across all internal platforms.
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FesalUniversidad Anáhuac Querétaro Jan 2013 - Jan 2016Querétaro Y Alrededores, MéxicoLed the design and development of event branding and internal communication strategies, ensuring consistent and impactful visual identities. Managed the logistics and coordination of staff for large-scale events, including concerts for OV7, Moderatto, and Jenny and the Mexicats, as well as the COFESAL 2015 National Congress. Spearheaded sponsorship outreach, securing partnerships to enhance event experiences. Directed the organization and execution of event logistics, ensuring smooth operations and successful outcomes across all events. -
Pr AssistantCisav Jul 2012 - Dec 2013Querétaro Y Alrededores, MéxicoManaged social media accounts, ensuring consistent and engaging communication across platforms. Handled database management, maintaining accurate records and contact lists to support public relations efforts. Assisted in the logistics and coordination of events, contributing to the smooth execution of various projects. Collaborated with teams to ensure successful event planning and operations.
Paulina G. Melo Education Details
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Graphic Design -
IdipProfessional Makeup Artist -
Escuela Activa De FotografíaPhotography
Frequently Asked Questions about Paulina G. Melo
What company does Paulina G. Melo work for?
Paulina G. Melo works for Serotina Media Inc.
What is Paulina G. Melo's role at the current company?
Paulina G. Melo's current role is Social Media Creative Strategist.
What schools did Paulina G. Melo attend?
Paulina G. Melo attended Universidad Anáhuac Querétaro, Idip, Escuela Activa De Fotografía.
Who are Paulina G. Melo's colleagues?
Paulina G. Melo's colleagues are Omar Garcia, Alejandro De La Torre, Daphne Barron.
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