Paul Badeau Email & Phone Number

Brunswick, Maine Area

I manage marketing, advertising, and communications at FirstLight, an IT solutions provider with locations throughout the northeast. • Manage all aspects of marketing and communications from press releases, executive speech writing, and corporate contributions, to special events, collateral writing, trade shows, and sponsorships• Coordinated and implemented a complete corporate rebranding from Oxford Networks to FirstLight in four months, changing signage, vehicle lettering, banners, collateral, web site, business cards, trade show displays -- under budget and ahead of schedule• Produced 360-degree Virtual Reality (VR) video highlighting a tour of FirstLight’s Brunswick Data Center for a direct mail campaign to send branded VR glasses to 300 prospects and customers resulting in a broad increase in web traffic and a funding endorsement by IBM• Implemented a customer retention initiative called The Platinum Club recognizing the top 100 revenue-generating customers by regularly hosting special events and mailing branded gifts• Implemented a corporate contribution program called Community Matters, with non-profit recipients from Maine and New Hampshire selected by an employee voting process

• Worked with broad base of clients to create detailed marketing plans and establish clear goals and objectives• Conducted web site analyses including recommendations on redesign, competitive comparisons, and cost estimates • Established public relations strategies including published op ed articles for clients in several niche markets ranging from chiropractic care and financial services to home weatherization and engineering• Helped Lost Valley successfully open for its 2014-15 season through grassroots marketing and public relations campaign, including orchestrating a press conference that drew seven news organizations, including New England Cable News, WCSH, WGME, WMTW, and MPBN

Augusta, Maine

• Oversee organization-wide marketing, public relations, and multimedia projects and materials • Serve as contact person for media calls• Produce video case studies and profiles• Write digital newsletter, social media posts, and web posts• Organize special events, press conferences, trade show participation, symposia, and other events • Serve as producer for numerous video projects • Oversee successful “Save Like a Mainer” branding campaign• Run radio and TV campaigns promoting various programs and promotions

• Oversaw and implemented ongoing fire-year “L-A: It’s Happening Here!” branding campaign for the Twin Cities (LAItsHappeningHere.com)• Implemented $100,000 contest to attract young entrepreneurs to launch their business in L-A (LaunchLAMaine.com)• Managed and cultivated the Androscoggin Business to Business Trade Show to be Maine’s largest single-day business show• Served as co-producer for a number of commercials and special projects that aired on WGME-13• Revamped annual meeting format and broke attendance records; secured keynote speakers including White House Chief of Staff Andrew Card, “NewsHour with Jim Lehrer” Business Correspondent Paul Solman, and Newsweek’s Alan Sloan• Wrote numerous articles and monthly columns for publications including Mainebiz, Sun Journal, New England Real Estate Journal, and HR Times• Wrote and produced various collateral materials including brochures, newsletters, and direct mail • Oversaw numerous website redesigns and social media strategies

Standish, Maine

Writing and editing Viewbooks, press releases, college catalogs, e-newsletter, and undertaking other tasks.

As copy editor, I wrote headlines, edited and rewrote stories, proofread copy, and occasionally wrote sidebars.

Wellesley, Ma

Account Manager, Public Relations and Communications Department• Served as Communications Account Manager for four departments/clients: Human Resources, Information Systems, Massachusetts Casualty Insurance Company, and Administrative Services• Served as editor of company-wide newsletter• Managed and organized events for 100th anniversary celebrationPublic Relations Consultant/Editor, Public Relations and Communications Department • Served as managing editor and writer of award-winning home office newsletter with distribution of more than 1,500• Served as project manager for various communications initiatives • Managed special events

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Activities and Societies: Mexico Mission Program 1990

Education record