Paul Caldera Email and Phone Number
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Expertise in strategic planning and omnichannel marketing, in variety of categories including toy/gaming, CPG, college/universities, healthcare/pharma, and travel/tourism; Proven success managing global client relationships and key accounts in highly competitive markets. Deep network of broadcast executives and industry leaders; Led negotiations to introduce innovative and strategic pricing initiatives. Highly skilled at utilizing data analytics to visualize YoY market trends and determine the basis for brand and audience growth and campaign KPIs.
Blue Plate Media Services
View- Website:
- blueplatemedia.net
- Employees:
- 1
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Media Services ManagerBlue Plate Media Services Nov 2024 - PresentSummit, New Jersey, United States
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Freelance(Various) Jan 2024 - Nov 2024New York City Metropolitan AreaContracted work for various advertising agencies, processing research and competitive data analysis, creating presentation decks, digital dashboard ingesting and account management, excel charting and billing reconciliations.Blue Plate Media, Cutwater Agency, Androvett Agency -
Director, Comms PlanningHavas Media Group Aug 2022 - 2024United States• Streamlined tracking and performance results by regularly analyzing metrics, updating measurement dashboards, and building Excel and PowerPoint charts, for improved storytelling and data interpretations.• Served as primary point of contact of management teams, for the international marketing agencies in UK, Canada, and Mexico, guiding them towards media optimizations, weekly budget reporting, and as a creative input liaison for a tourism client.• Managing sponsorships with co-op airline partnerships, TikTok influencers, and QR code engagements.• Stewarded brand awareness and consideration campaigns for travel/tourism clients through digital efforts.• Increased drive to site traffic and improved CTR utilizing high engagement rich media ads and added value implementations. -
Senior Media StrategistHlk Mar 2022 - Aug 2022United States• Devised full-funnel media strategy and tactical B2C media plans for healthcare accounts, increasing enrollments each quarter, as well as the company’s national footprint by 10%.• Doubled lead generation within a few months through strategic media partners and thorough A/B testing.• Provided expert guidance to buying teams for traditional linear broadcast, DRTV, SEM, digital media planning, budgeting, and field marketing opportunities. -
Director Of Tv InvestmentsBlue Plate Media Services Apr 2021 - Mar 2022Summit, New Jersey, United States• Boosted the client portfolio by 20% through strategic network prospecting and relationship nurturing.• Generated $2 million in new business spending by identifying and closing high-value strategic partnerships.
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Advertising Media ConsultantPowerphyl Media Solutions Llc Apr 2019 - Apr 2021New York, United States• Averaged 85% client retention rate YOY, through the implementation of targeted media engagement strategies.• Maximized client success by leveraging key industry relationships, managing a client responsible for three top-selling toys in the country, Amazon Wishlist, Walmart and Target exclusives. -
Media ConsultantMga Entertainment Oct 2020 - Jan 2021New York City Metropolitan Area• Liaised with the internal company marketing team and agency partners, to develop Fall and Spring media plans for new product lines. • Negotiated pricing and projected GRP delivery for all advertised brands.• Charted competitive data, weekly ratings, and post-buy analysis reports. -
Executive Vp, Media ServicesThe Beacon Media Group Jan 2006 - Mar 2019Mahwah, New Jersey, United StatesThe Beacon Media Group is a media service specializing in the planning and purchasing of media targeted to children and their parents.• Launched a groundbreaking ad agency with four partners, propelling it into the Top 3 children's media market spenders, with an annual budget exceeding $100 million.• Managed 15-member team and over 20 client partners, contributing over 50% to annual revenue with top-tier clients and brands, such as MGA, Spin Master, Moose Toys, Topps Co., Jakks Pacific, THQ, Capcom, Playmobil.• Successfully kept yearly client media rate card below 5% on average through strategic negotiations.• Combined billings to offer clients the same shared pricing on all media buying and “even the playing field”, to avoid ratings competition and grow market share.• Championed team collaboration and instituted weekly group check-ins and one-on-ones for greater campaign contribution needs and opinions for better product results.Cients: Topps Baby Bottle Pops and Ring Pops , MGA Bratz Dolls, Spin Master Air Hogs and Paw Patrol , Moose Toys Shopkins.
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Vp Of National BroadcastSummit Media Group 1994 - 2006New York, NySummit Media Group is an advertising agency and a division of 4Kids Entertainment.• Led a group of 5 associates who managed billing, trafficking, post-reconciliations and invoice discrepancies.• Utilized Kantar, Nielsen, and Comscore data to visualize clients’ position among YOY market trends and competitive landscape.• Key negotiator with networks and agency partners for strategic pricing initiatives.• Determined KPI’s for each client’s campaign including demo measurement, timeframe & budget.
Paul Caldera Skills
Paul Caldera Education Details
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Communications
Frequently Asked Questions about Paul Caldera
What company does Paul Caldera work for?
Paul Caldera works for Blue Plate Media Services
What is Paul Caldera's role at the current company?
Paul Caldera's current role is Dedicated Client Relations I Media Marketing Director I Account Management I Agency Partnerships.
What is Paul Caldera's email address?
Paul Caldera's email address is pc****@****nmg.com
What is Paul Caldera's direct phone number?
Paul Caldera's direct phone number is +120133*****
What schools did Paul Caldera attend?
Paul Caldera attended Hofstra University.
What skills is Paul Caldera known for?
Paul Caldera has skills like Broadcast, Digital Media, Media Buying, Media Planning, Digital Strategy, Online Advertising, New Media, Integrated Marketing, Advertising, Digital Marketing, Television, Social Media Marketing.
Who are Paul Caldera's colleagues?
Paul Caldera's colleagues are Denise Vannucci.
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PAUL CALDERA
Boston, Ma3emerson.edu, emerson.edu, saltworksinc.com3 +161757XXXXX
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Paul Caldera
New York City Metropolitan Area -
Paul Caldera
Suffolk County, Ma1hotmail.com
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