- Develop vision, goals, and roadmap for digital education across Urology and Pelvic Health franchises- Spearhead remote/virtual training program for physicians and employees leading to accelerated global expansion and scalability while reducing expenses- Drive innovation by integrating new digital platforms, technologies, and best practices to develop and deploy blended digital learning to healthcare professionals- Lead team of 4 direct reports to execute cross-functional, global workstreams- Work closely with stakeholders to identify business goals and develop KPI dashboards to effectively measure and communicate success and areas of opportunity- Manage all aspects of digital learning from inception to completion, including budgets, program plans, timelines, and contracts

- Responsible for developing and implementing digital strategy for prostate health products across integrated marketing communications- Generate comprehensive plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.) with measurable KPIs- Stay informed and ahead of industry trends related, but not limited to analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends and past campaign data- Hired, on-boarded, trained, and manage two full-time • contract employees

(Acquired by Boston Scientific)- Devised digital strategies which drove patient and clinician awareness, consideration and conversions- Identified and managed multiple vendor partners to execute the strategic vision- Developed a reporting framework, including attribution models to effectively measureROI on marketing initiatives and communicate results to leadership- Created and executed engaging digital content strategies leading to successful andmeasurable inbound marketing campaigns- Initiated systematic processes to pass digital leads to Salesforce and implementedcustomer segmentation, lead qualification, and automation to improve response andconversion rates- Managed and grew corporate Facebook, LinkedIn and Twitter accounts by over 500%in 2 years

- Provided strategic marketing guidance and thought leadership to clients in a wide variety of industries including healthcare, higher education, medical device manufacturing, enterprise IT, and sports/leisure- Guided teams of UX/graphic designers, developers, and media buyers to devise integrated marketing strategies and solutions across digital channels to address client business objectives and needs- Sustained and grew industry knowledge to generate innovative plans to impact our client's businesses in a positive and measurable way- Defined project scopes and objectives for website redesigns, mobile application development, sales application development, internal company intranets and digital media campaigns- Ensured fiscal responsibility while maintaining and growing incoming client revenue

- Maintained and grew client relationships by understanding their objectives to exceedtheir goals through a variety of advertising channels- Directed website redesign projects throughout all phases; discovery, informationarchitecture, visual design, development, quality assurance testing, launch/deploymentand post-launch support- Day to day project management including authoring strategy documents & briefs,developing & maintaining project schedules, trafficking, and billing

- Agency liaison for Search Engine Optimization, Pay-Per-Click, and Digital Clients- Execute Search Engine Marketing/Digital campaigns and analyze results with detailed reporting- Assist clients with the optimization of lead generation campaigns through UX/design enhancements, targeting adjustments, and other best practice digital tactics

- Supported the agency in all aspects of brand management and account services- Assisted account executives with client relations and served as a contact for the agency- Completed marketing research, competitive analyses and a variety of general administrative duties

Managed a branch of the company across the South Shore, actively pursued potential clients through multiple marketing techniques, successfully maintained a payroll, and satisfied all customer's needs.