• Want to know why so many M&A deals fail to deliver any value?• Are you looking for a proven way of delivering on the planned value of your M&A deal?• Do you want to discover the most important factor in successful M&A Integration? If so, keep reading …Congratulations! The deal is done! What happens next? Now you have to make it work! Easy, right? 😁 Well, not according to the stats.85% of all M&A deals fail to deliver the promised value - 50% destroy shareholder value, and about another 35% deliver minimum improvement, sometimes years later. That's a lot of disappointed employees, customers and shareholders. Your long-term vision gets lost in a bout of short-term fire-fighting and cost-cutting. Since there is very little good news to tell, communication becomes less frequent. This leads to customers and employees fearing the worst. The result is you lose key customers and employees jump ship, creating a downward spiral of lost value. For the acquiring owner, it can mean their job and reputation. For the selling owner it can mean losing the future earn-out portion of the deal. Bad news all round.It doesn’t have to be this way, of course. Successful integrations have some common characteristics:✔ Crystal-clear executive vision✔ Act fast to deliver the integration plan - speed is absolutely essential✔ Dedicated team to oversee the integration✔ Specific and regular communication with customers and employees✔ Focus on key value-drivers during the transition✔ Engage the entire organisation in making the integration workMost importantly, they prepare for integration difficulties and plan to overcome them before the deal is done! I know all this, because I have personally managed successful M&A integrations and I have been part of teams which have delivered the promised value of M&A deals. Here is what some of my customers say:"We have followed Paul’s Company Merger Protocol for the past six months, and it is very simple: it works! ""I highly recommend Paul to any CEO or business owner who has M&A as part of their company strategy.""Paul understands the factors determining culture change, both the visible culture and the invisible culture which lies below the waterline.""Paul is right in his views on the key role the CEO plays in changing company culture." Want to find out how I can help make your M&A integration a success? – Contact me to book a callhttps://calendly.com/smc-ltd/30min