Turnkey Direct is a soup-to-nuts product development, branding and direct-to-consumer marketing company that leverages Direct Response Television advertising to jump start the creation, launch and retail introduction of large-scale consumer brands.For more than two decades, the principals of Turnkey Direct have been creating consumer product companies in a variety of verticals including: Homewares (The Magic Bullet Personal Blender - $300MM+ in consumer sales), Skincare and Beauty (Youthology 90 Second Wrinkle Remover Cream -$30MM+), Intellectual Property Products (The 6 Week Body Makeover, The Food Lovers Fat Loss System and Food Lovers On-line - combined $500MM+) and Nutritional Supplements (Provida Labs $150MM+)

Producer - "Band Night" (dramatic feature), 2018Producer - "Happy Hour" (dramatic short), 2017

- Executive Produced all Infomercials & Short Form Media (100+ productions)- Supervised In-house Production, Creative Design (web and print) and Social Media staff- Executive Produced Development & Implementation of FoodLoversOnline.com (online weight loss program), Managing both Internal and External teams- Hired and Supervised Outside Consultants in Production, Creative and Marketing areas- Developed & Produced New Products, Packaging, Collateral, and Upsells- Developed & Produced Online Web Marketing, LPs for Existing and New Product Offers- Created and Managed Social Media strategies- Coordinated Strategies with Web Marketing- Produced Spanish-language Versions of Media (video, print, web)Productions included:- Symetrin (supplement) – short form (multiple versions)- Food Lovers Online – short form (multiple versions)- 7 Day Sizedown – short form (multiple versions)- Food Lovers Fat Loss System – long & short form (multiple versions)

- Executive Produced Infomercials and Product Videos- Liaison with External Production Companies and Producers- Supervised In-house Product Development team - Developed Infomercial Creative (Wraps and CTA) and Product Offer- Developed Product Configuration and Collateral- Managed In-House Design and Web Creatives for Infomercials, Product Videos, CollateralProductions included:- Derm Exclusive (2010)- 10 Minute Trainer sequel (2010)- Power 90 sequel (product videos)

- Executive Produced all Infomercials- Supervised In-house Production team and Product Development team - Hired and Supervised Outside Consultants in Production and Creative areas- Developed Infomercial Creative (Wraps and CTA) and Product Offer- Developed New Products, Packaging, Collateral, and Upsells- Created Marketing Plans and Manage implementation- Coordinated Strategies with Web MarketingProductions included:- Food Lovers Fat Loss System (2008)- Michael Thurmond’s 6 Week Body Makeover #5 (2007)- Youthology 90 Second Wrinkle Removing Eye Serum (2006)- The Magic Bullet to Go (2006)- The SMART Technique #3 (2006)- Michael Thurmond’s 6 Week Body Makeover #4 (2006)- SlimLine Power Strider (2005)- The SMART Technique #2 (2005)

- Produced Infomercials from Conception, through Post, to Delivery- Produced Product Collateral and Marketing pieces from Conception to Delivery- Wrote Marketing Copy for Products, Packaging, Websites, DR Marketing pieces, etc.Productions include:- The Magic Bullet (2004) (Awarded ERA’s Best Long-Form Infomercial)- Michael Thurmond’s 6 Week Body Makeover #3 (2004)- Pharmacist’s Daily (2003)- Active ProBiotics (2003)- Michael Thurmond’s 6 Week Body Makeover #2 (2003)- The SMART Technique (2002)- Michael Thurmond’s 6 Week Body Makeover (2001)