Paul Ferrante Email & Phone Number

Los Angeles, California, United States

At TikTok, I lead the global strategy and execution of creator programs to boost product adoption, collaborating with cross-functional teams (product, legal, publishers, PR) and regional markets to implement initiatives. As part of these programs, I develop multi-channel marketing campaigns and educational strategies to increase enrollment and enhance creators' understanding of priority features.

Sydney, New South Wales, Australia

I established the Australia/New Zealand product marketing department and spearheaded the development and execution of scalable marketing playbooks. These playbooks guided regional stakeholders in organizing creator events and campaigns, building trust, fostering community, and increasing product adoption among TikTok and non-TikTok creators.

Sydney, New South Wales, Australia

As a Brand Partnerships Manager at TikTok, I play a crucial role in driving revenue growth and building strong relationships with major enterprise accounts. In this role, I help clients achieve their business goals through strategic product campaign advice and platform education, while also developing and implementing creative campaign ideas for multi-channel executions.

Sydney, Australia

Sydney, Australia

As a team lead managing a group of three, I oversaw all brand partnerships for MTV and Comedy Central in Australia and New Zealand. In this role, I led the development and implementation of multi-channel brand partnership executions, including bespoke integrations across digital platforms and live events. As the brand lead, I crafted our brand narrative and launched an international roadshow for our key stakeholders.

Sydney, Australia

As the team lead for Ten Content & Brand Partnerships, I managed a team of four, driving sponsorship sales for major programs like The Bachelor franchise, Survivor, MasterChef, Gogglebox, and more. Representing Network Ten content across Australia and New Zealand, I translated client briefs into strategic cross-channel responses in collaboration with our channel partners. My role included crafting integrated multi-screen campaign solutions, project management, and implementation.

Sydney, Australia

Sydney, Australia

Clients: Canon, Australian Radio Network, Universal Pictures, NBC Universal, eBay, Bose and CarsguideIn this role, I served as the cross-agency lead, collaborating with internal and external partners to develop best-in-class marketing campaigns. Utilizing data-driven strategies, I spearheaded the creation of a campaign's "connected idea" and developed multi-channel campaigns executed across all agency partners. Additionally, I led a team dedicated to new business pitches, working together to create innovative and compelling presentations to both retain and win new business.

Sydney, Australia

Toronto, Canada Area

Client: Coca-Cola, Johnson & JohnsonExperienced Hybrid Planner with a strong background in both offline and online channels, project management, and consumer insights. In this role, I led the planning and implementation of campaigns across various stakeholders, including social media, PR, creative, in-store, and shopper marketing agencies. Proficient in media strategy development & implementation, overseeing media spend, conducting media evaluations, and utilizing various media programs such as BBM, DDS, Mediabank, and IMS.

Toronto, Canada Area

Toronto, Canada Area

Toronto, Ontario, Canada

Bachelors Of Commerce, Marketing

Business Management, Marketing Specialization